Brian Devine, Cpa Email & Phone Number

Toronto, Ontario, Canada

• Lead Strategic Account Growth: Establish and enhance high-level partnerships with key stakeholders, including broadline foodservice distributors (Sysco, Gordon Foodservice), Contract Management Companies (Compass, Sodexo, Aramark) and GPOs (Foodbuy, Entegra). Deliver tailored solutions that drive customer satisfaction and long-term loyalty within the foodservice sector.• Lead Foodservice Strategy Development: Collaborate with marketing, finance, operations and senior leadership teams to craft go-to-market, pricing, and channel strategies, ensuring alignment with company objectives and driving successful market penetration and revenue growth.• Drive Revenue Expansion: Spearhead business development efforts by identifying and capturing new market opportunities, leveraging cross-selling and up-selling strategies to increase market share, while collaborating across teams to execute high-impact campaigns.• Deliver Data-Driven Sales Leadership: Develop and execute strategic account plans aligned with company objectives, providing accurate sales forecasts and insightful reporting to senior leadership, ensuring informed decisions and optimized trade spend management.• Lead and Grow High-Performing Sales Team: Direct and mentor the key account sales team, driving customer management excellence and new business development, while expanding the team to support increased demand and market opportunities.

Ontario, Canada

• Responsible for managing a $10 million portfolio of PepsiCo Food and Beverage brands and achieving aggressive annual operating plan growth targets.• Manage 12 National and Regional Foodservice customers, operating within all key segments of the industry. Build strategic business relationships with company stakeholders across all 12 organizations. • Work with Directors, VP/President, and COOs of client organizations to collaboratively develop annual business plans and leverage effective food & beverage sales strategies to increase product volume, revenue and profitability.• Expertly navigate multiple go-to-market systems, including direct store delivery, warehousing, and third-party delivery models to ensure efficient and cost-effective distribution of products across Canada and scaling up of customers' business nationwide.• Develop and negotiate contracts to secure new customers and renew existing customers. Design financial proposals and use pricing levers to shift customer purchases and package mix to more profitable products.• Complete quarterly business reviews with senior internal PepsiCo leaders on progress towards annual goals. Review topline and bottom line performance, utilize sales data and market trends to forecast annual customer performance.• Lead field sales representatives to ensure alignment on and execution of priorities. Build relationships and provide coaching to sales team to improve overall business performance.

Toronto, Canada Area

• Prospect, qualify and secure new PepsiCo Beverage clients throughout the GTA in both the Foodservice and Retail (Grocery, Convenience & Gas, Drug, Mass Merch.) channels• Work closely with management teams and key senior leaders to devise and execute business development plans and identify priority customer channels for improving PepsiCo market share, drive top line and bottom line sales/profit growth• Tap into existing client network, ensure quick follow up on warm leads and aggressively cold call opportunities in the region in order to surpass new business acquisition and revenue generation targets• Establish relationships with key decision makers, identify client needs and secure business by selling/positioning PepsiCo as the solution to a vast range of client beverage needs (quality, branding, merchandising, distribution/delivery) • Act as liaison between client, PepsiCo sales representative and PepsiCo operations teams during customer onboarding and transition to PepsiCo sales/operations system. Ensure client satisfaction and partnership is strengthened and developed throughout process• Mentor and educate sales representatives in fundamentals of retail and foodservice channels. Improve team effectiveness and competitiveness through coaching on best practices and insights to utilize in strengthening customer relationships and improving product sales in all outlets

• Managed a $7.5MM portfolio of key customers within the competitive, fast paced Toronto/GTA sales territory – managed relationships in multiple foodservice industry channels (Full Serve & Quick Serve restaurants, College/University, Hospitality Management Groups)• Managed the sales and execution of beverage portfolio throughout region to achieve Foodservice sales volume, revenue, and profitability goals • Develop and maintain strategic business relationships with key decision-makers of local multi-unit customers• Conduct data analysis of customer performance, research economic trends and industry insights in order to build and deliver targeted business reviews with the goal of influencing customer alignment with PepsiCo business objectives and expand product placement • Negotiate and secure key customer contracts and renewals to reduce trade spend, develop profitable agreements and implement contract pricing• Collaboratively work with internal cross functional teams (Marketing, Finance, Operations/Delivery) to quickly and effectively problem-solve in achieving sales goals, meeting customer needs and securing new business within region

• Managed GTA East sales territory – sold product lines (Frito Lay, Quaker), expanded product presence within locations, cold called and prospected new customers in order to achieve Foodservice sales volume, revenue, and profitability goals• Ensured effective communication & relationships with District Sales Managers and Marketing Managers of national Frito Lay and Quaker customers and national distribution partners (Subway, Aramark, Compass, Sysco, GFS) to expand product distribution throughout the market, strengthen partnerships and ensure contract compliance• Led cross-functional work-withs (Finance, Marketing, KAMs) to gather insights on business and improve customer profitability within the market• Execute national foodservice trade show participation and sales follow up

Bachelor Of Commerce (B.Comm), Business/Commerce, General

Professional Designation, Finance, Management, Strategy