Brian Devonshire Email & Phone Number

Responsible for driving efficiencies and maximising profitability in our Midlands & East operation. I have generated new business and developed existing business opportunities across the area, whilst providing a strategy and vision for the operational teams.• Currently leading a diverse region taking in 20 towns and cities including Birmingham, Leicester, Nottingham, Sheffield and Hull and heading up a leadership Team with 6 direct reports• Doubled YTD EBITDA budget expectation due to negotiation and delivery of 2 successful property deals in Q1. • Delivered LFL sales revenue growth of 4.1% and LFL customer volume growth of 12.3% YTD.• Working with NCP Property Team to secure new sites and to deliver Local Authority Partnerships.• Devised and delivered National Revenue Strategy Sessions throughout all business units nationwide across an 8 week period prior to the start of the FY. Entailed building and chairing the sessions to explore and implement strategies to deliver revenue growth.• Devised National Open Space Forum to provide a platform for Front Line colleagues and the National Leadership Team to jointly explore better ways of working.• Hosted/compared the NCP National Road Shows • Won NCP Super Hero Award at National Conference in recognition of business results and going the extra mile. Rewarded with a trip to Monaco.• Won NCP Hero Award for Winning The Customer in recognition of City Saver concept and successes in large YOY customer visits growth. Rewarded with holiday vouchers for my family.

Responsible for the South Wales area of the business, I am accountable for delivering the area’s financial budget and EBITDA performance whilst maintaining the prescribed standards of quality and delivering continuous improvement across the estate.During Summer 2011 secondment to south east region I delivered region from -26% LFL performance to flat LFL performance in just 6 weeks.Delivered 186.8% of FY 10/11 Profit Margin Target• Boosted 10/11 cash line performance by £850k through new business accounts set up across South Wales.• Secured £280k of new season ticket business this year through key new accounts with Admiral Insurance, the AA, Cardiff University and the Seren Group.• Introduced the Cardiff City Saver card to the retail/office worker community which in turn has delivered £160k to cash revenue line.• Implemented Park and Save initiative in partnership with Swansea BID.• Successfully challenged the rateable value of five of my South Wales sites, resulting in a £450k rates rebate into my P&L.• Established Park & Pledge partnership with Velindre Cancer Trust charity in which NCP supported fund raising by donating a proportion of transactions to the Trust. This action increased volume and boosted local perception of the NCP brand.• The NCP Employees Survey showed my area returned the highest response and satisfaction ratings in the southern division of the business.• Re-structured the South Wales team in order to manage better the difficult nationwide financial environment, shaving a six figure sum from the estate’s wages expenditure.• Over saw project management to deliver and operate new 2,500 space car park for client (Land Securities) at new St David’s Shopping Centre in Cardiff

Following redundancy I took up a role with Grass Roots initially in a mystery shop capacity to remain busy and further enhance my CV. After submitting impressive reports I was then presented with the opportunity to become a retail performance coach. This involved going in store with key accounts (including Asda and Waitrose) to assess the customer's shopping experience and then provide a detailed report and deliver constructive coaching to the in store leadership team.

Responsible for driving the key kitchen, bathroom and furniture categories of the business across stores within the south Wales and south west regions. My role along with numerous other head office and field based roles was made redundant as part of a re-structure by the business.Simultaneously responsible for two regions contributing a £30m+ turnover into the business. Enhanced customer in-store experience via step change in differentiated service.Managed induction and development of all colleagues within region.Accountable for regional profit protection management.Assist in embedding new kitchen and bathroom installation service.

Leading the expansion of the Sonex nationwide estate of electrical retail concessions housed within key Debenhams Plc locations.Increased turnover by 40% LFL to FY 05/06Increased gross profitability by 83% LFL to FY 05/06P&L managementAlignment of Sony in store strategy with that of Debenhams PlcExploit local marketing opportunitiesProject managed the set up of the nationwide Debenhams estate from site selection and negotiation to recruitment and onto shop fitting and successful launch activity.Key AchievementsUpon gaining control of the estate I was able to highlight opportunities and implemented policy that would deliver results in both long and short term.

Responsible for 14 stores in the northern region of the Sonex operation and tasked with developing in store performance and standards to meet the criteria set by the Sony Corporation.Performance of estate to KPI'sP&L managementImplementation & enforcement of company policyPersonnel & team developmentOperational & administrative standardsKey AchievementsI was able to lead my area to outperform the southern region (including its highly lucrative central London stores) in both turnover and performance to target.I developed the Best Practice policy and appraisal system and was a key player in the development of the automated ordering initiative all of which have been heralded as major factors in the company's growth. During this time I travelled throughout Europe representing Sony and UK Sony Centres in such Sony projects as VAIO and BRAVIA development.