Brian Dietz Email & Phone Number

Cincinnati, Ohio, Us

Venice, Florida, Us

In this capacity, I drive revenue and brand awareness by driving all areas of business development and marketing, including identifying potential accounts and strengthening relationships with existing accounts. I sustain outstanding revenue growth by leading copywriters, SEO specialists, and Google Ads professionals in marketing and selling digital products for programmatic display and behavioral targeting to key accounts.Highlights of accomplishments in this role include:➜Redesigned website, updated listings/district descriptions, and identified machine-friendly keywords for Google, which maximized page views and improved traffic and sales by 50% (Duration: One Year).➜Expanded international eCommerce business to Brazil and Colombia for the first time in the company’s history by spearheading the international department in line with international business objectives. Introduced products on Mercado Libre for South America and secured increased B2C sales within a short duration of 6 months while initiating marketing plans with promotional product launches, driving 97% of customers to purchase product upgrades.➜Successfully negotiated with Nahdi Medical Group in the Kingdom of Saudi Arabia (largest retailer and distributor of health and medical products) and secured a substantial opening order of (Annual Revenue Forecast: $1 million revenue in 1st year and $2 million revenue in 2nd year).➜Closed high-value deals in challenging territories of the Middle East and secured a major agreement with Czech Republic and Poland.➜Received “Top Sales Achiever” award for generating a sales increase of 40% by leading strategic marketing and sales initiatives based on customer buying trends, market conditions, and competitive behaviors.➜Expanded new client base by 20% through assertive cold-calling and represented the company at 2 major international conferences with a strong emphasis on building new market relationships, generating new leads, and enhancing revenue growth.

As a Director, I partnered with companies on business development areas to understand current sales and marketing numbers, identify underperforming areas, and share accurate reports with executive management for future decision-making. I assisted companies to improve profit by focusing on major areas, such as finding digital marketing keywords, aligning messaging with products, increasing customer engagement, and improving sales performanceHighlights of accomplishments in this role include:➜Worked with an agreed Ian's company to do private label products and transformed sales turnaround in <6 months with a significant increase of 35% in sales. Designed tactical sales and marketing plans, developed branding campaigns, and directed sales individuals to learn new languages for different scenarios, such as “What to say”, “How to say”, and “When to engage”.➜Increased website traffic by 15%, boosted customer engagement, and improved business profitability by introducing data-driven strategic plans and aligning marketing messaging with products.➜Improved sales by 20% through transforming underperforming product lines and establishing revenue-generating centers.➜Developed category management templates and prepared IRI reports to understand sales trends for marketing campaign improvement, which expanded distributor to direct sales by 45%.

Farmington, Ct, Us

Work scope: Sales and MarketingI transformed underperforming sales areas and increased revenue by 45% through active involvement in sales and marketing areas, such as promoting new product lines through Amazon, designing a new campaign and messaging, developing domestic and international sales plans, and ensuring optimum allocation of available resources.Highlights of accomplishments in this role include:➜Opened up the Indian market and achieved $5 million in revenue by consolidating 5 labels into 1 and generating significant cost savings.➜Boosted revenue to $10 million (70% increased) in 1 year by implementing marketing and multimedia campaigns from Malta for domestic and international retailers as well as penetrating new markets in the Middle East, Australia, and China.➜Achieved $15 million in the US, Canada, Europe, Australia, and Asia-based reseller channel sales in the nutraceutical market.➜Analyzed market trends and redesigned domestic marketing messaging, which improved traction, generated $1.5 million in sales within 3 quarters, and grew sales revenues by $5.75 million.➜Designed business strategies to improve cash flow and profitability, endorsed 94% customers, and eliminated cash flow issues in 30 days.➜Re-established sales and marketing efforts for a newly restructured company culture that increased sales by 12% QoQ.

Brisbane, Queensland, Au

I improved revenue growth rate from 20% to 50% through aggressive prospecting and account development efforts. I led marketing initiatives for 140 retail/wholesale accounts, representing over $5 million in annual revenue. I played a key role in domestic and international development and promoted products in the US and UK through eCommerce, which generated $20 million in new international business.Highlights of accomplishments in this role include:➜Hired 12 sales representatives to manage $85 million P&L by establishing strategic sales targets and creating GTM plans to drive revenue, increasing the sales revenue by 40%.➜Established a new department from the ground up and introduced products in the European market through GTM plans.➜Secured $85 million in annual revenue by developing affiliate and digital marketing programs that opened up avenues for the business.➜Introduced and promoted North American business practices in collaboration with FDA and Health Canada officials while maintaining regulatory compliance for all products.➜Penetrated the US market and boosted monthly revenues by $50K through development of brand sales representative program, commission model, and e-mail and inbound marketing strategies for social media, accelerating eCommerce sales from Amazon, Vitamin Shoppe, and LuckyVitamin.

Monroe, Ct, Us

I boosted national sales from $20 million to $75 million in 5 years by leading national accounts managers, 15 regional sales managers, and 75 sales representatives across 12 territories. I negotiated and secured multi-annual contracts for distribution orders and achieved $5 million in monthly sales ($50 million in 1 year) by strengthening relationships with accounts and developing measurable KPIs.Highlights of accomplishments in this role include:➜Increased annual revenues from 4% to 6% by training and motivating sales individuals, developing incentive programs, initiating product promotions, and competitive sales commissions.➜Promoted products into the retail market with well-known retailers (GNC, Vitamin Shoppe, Walmart, iHerb) and recognized for getting the products into international companies from the Middle East, Kuwait, Egypt, and Australia by collaborating with other team members.➜Successfully generated ROI of 40% to 50% by developing growth-focused marketing plans and leading strategic product positionings.

Graduate Certification, Digital Communication And Media/Multimedia

Graduate Certification, Orthobiologics/Regenerative Medicine

Bachelor Of Arts (B.A.), Political Science And Government / Minor In Health Services