Brian Diffenderfer Email & Phone Number

Nottingham, Md, Us

St Louis, Missouri, Us

Philadelphia, Pa, Us

Stamford, Ct, Us

Delivered profitable category growth while maintaining the Supplier and Retailer relationships . Key activities included implementing category management strategies across the global enterprise to develop Private Brand solutions for the various consumer segments. • Conduct department, category reviews and develop strategic recommendations. • Project manager on collaborative cross department presentations and engagements. • Developed a comprehensive training platform for new associates in high growth categories in conjunction with key supplier • Conducted Nielsen Fresh Facts on-line training seminars for all fresh associates across the company.• Held associate workshops to educate and close opportunity gaps in key categories across the company’s retail partners. • Created a supplier score-carding tool in collaboration with our IT department that is being used across the enterprise to measure company performance.• Coordinated seasonal promotion planning in collaboration with our company’s category experts and key supplier partners to drive sales in across the enterprise.• Participated in a quality workshop with the National Lamb Council, Colorado State and Ohio State University. • Presented at the National Chicken Council 2015 Annual Marketing meeting on “Opportunities & Challenges for Poultry at Retail”.• Had multiple articles published in industry magazines (Details can be furnished. upon request)

1506 Ma Zaandam, Nl

Responsibilities include implementing and maintaining product assortment and promotions. Manage vendor negotiations for promotions, marketing programs, fuel rewards, ads, temporary price reductions and displays on a daily basis. Review all new product presentations and recommend assortment changes.

Stamford, Ct, Us

Responsible for driving category growth and maintaining the Principal/Customer relationships. Key activities include working closely with the retail customer at the senior level to implement category management strategies and merchandise Private Brand solutions that target various consumer segments. Collaborating with Department Directors to understand their strategies and create synergies throughout the store.

Montvale, Nj, Us

Lead a team of Department Managers, who market and merchandise Meat & Seafood for a retail supermarket chain that operates in 3 distinct U.S. regions. Execute weekly sales plans to achieve maximum gross profit under budgeted guidelines. Analyze weekly data to increase sales and gross profitability while reducing shrink. Train and implement associates on new products and technology within the Meat & Seafood department to adapt to the changing face of the retail supermarket industry. Monitor labor, cost of goods and oversee all personnel issues and accountabilities. Report directly to the Vice President of Merchandising

Montvale, Nj, Us

Responsible for procurement and replenishment of Meat, Poultry, Frozen Food and Processed Meats for the companies 4 perishable warehouse facilities. (New York, Maryland, Michigan and Louisiana) Negotiate product costs into the warehouse and into the stores, based on the commodity markets, feature tonnage and turn business needs. Forecasted weekly Sales Plans and set retail pricing to achieve budgeted margins. Monitor all DSD suppliers’ product costs and up-charges. Reported directly to the Director of Procurement

Montvale, Nj, Us

Responsible for maintaining high service levels to the stores through forward buys, daily replenishment and accurate warehouse inventories. Monitored ad plans, shrink reports, margin forecasts and billing records. Maintained an open line of communication with store managers throughout the Mid-Atlantic Region. Reported to the Director of Procurement.