Deal Author uses AI to transform how brands manage influencer marketing - through email, not another platform.The $21B influencer marketing industry is growing 20% annually, but brands are drowning in admin. Marketing teams spend 70% of their time on repetitive tasks: outreach, negotiations, contracts, and payment tracking. That's $14.7B in wasted productivity annually.We built something different. Instead of adding another dashboard to your tech stack, we made AI agents that work through email. They handle negotiations like your best employee - managing outreach, terms, contracts, and payments automatically.The platform integrates with enterprise tools like DocuSign for contracts and Stripe for payments, handling everything through email threads. No new software to learn. No platforms to manage. Just intelligent agents that close deals while you sleep.Current State of Influencer Marketing:$21B global market (2024)20% CAGR43% of brands have no automation70% of time spent on admin92% of brands can't scale programsWe're already helping brands automate thousands of micro and nano influencer deals, freeing marketing teams to focus on relationships and creative strategy instead of admin.Because the future of work isn't about learning new platforms - it's about making existing workflows smarter.

RightHook AI transforms viral social scripts into your brand's voice. Built this after spending too many hours manually finding trending videos, transcribing content, and adapting frameworks.Our AI creative strategist analyzes what makes scripts work, then adapts them to your context - complete with creative briefs. Takes 20 seconds: drop a link, add brand context, get fresh scripts in your inbox.A simple micro tool to stop wasting time hunting trends. Let AI handle the adaptation while you focus on creative strategy.

Led growth initiatives at The Playbook Agency, partnering with VCs, brands, and startups across their technical and marketing needs:Drove growth strategy and execution for tech and CPG brands from early-stage to scaleArchitected technical implementations and integrations for B2B SaaS and consumer productsBuilt out data infrastructure and growth projections for fundraising roundsLed cross-functional growth experiments and analysis across multiple verticalsGreat mix of hands-on technical work and strategic growth planning across different markets and business models.

Split time between hands-on data consulting and breaking down tech trends on Substack. Basically worked with companies to solve their data headaches while writing about what I was learning along the way:Built data pipelines and ML models for clients across different industriesWrote weekly deep-dives on AI, data science, and tech that actually got decent tractionHelped companies figure out their AI strategy when everyone was trying to jump on the bandwagonLearned a ton about what businesses actually need vs what's just hypeThis freelance phase was crucial for understanding how different companies approach AI and data problems in the real world.

• Reporting to President/CMO, developed strategic initiatives to grow topline revenue +61% while increasing net income by 71% over 6 years.• Manage both Expense Budget and Sales Forecast for all Depts and Channels.• Designed management commission structures, sales pricing strategies, marketing spend strategies.

Designed, Built, and Automated Dashboards across all business units:• Executive KPIs (Finance, Sales, Operations, Marketing)• Domestic Sales (Reseller), International Sales (Distributor), Web (eCommerce)• Operations (Demand Planning, Inventory Turnover, Recommended POs) • Finance (Budget-to-Actuals, Cash Flow, Expense Drilldowns) • Marketing (Attribution Model, RoAS, LTV/CAC Drilldowns, Channel Performance)• HR (Automated Sales Commission and Bonus Dashboards)

Saved 2.5% of revenue in SG&A expenses by implementing comprehensive margin tracking guidelines for sales and operations in 1st year.

Led development of an AI-powered content automation platform in the creator economy space, focusing on YouTube-to-newsletter conversion technology:Architected and deployed fully automated content transformation system using advanced AI/ML for converting video content into engaging newslettersDeveloped end-to-end technical infrastructure handling subscriber management, content processing, and automated distributionImplemented growth marketing systems achieving profitable customer acquisitionBuilt scalable architecture supporting thousands of content creatorsThe platform remains operational as a proof of concept in the creator monetization space, demonstrating viable pathways for AI-powered content transformation.

Built a specialized AI platform that let creators and experts turn their content into interactive chat experiences. Pretty wild time to be working in AI:Created a flexible system that could process everything from PDFs to videosBuilt out the tech to let AI actually "learn" different personalities and expert knowledgeHandled all the growth marketing and product design while keeping up with the crazy-fast AI spaceGot to work on some cutting-edge stuff before OpenAI came in and changed the gameSolid crash course in AI development, product strategy, and how to move fast in a competitive market.

Maintained and codified large detail files of OPEX spend data. Collaborated with Finance, Sourcing, and Accounting departments on budgeting and spend data analysis. • Designed database and dashboards for $7B of OPEX across 40 business units • Automated deck with insights for Executive Director to present to CFO• Advised Sourcing Managers in understanding the OPEX spend data and developing key variances drivers for their categories, with average insight saving $20M. • Verified savings plans submitted as part of a $1 billion reduction program. • Converted Finance budget view to a Sourcing budget view for more fluid interdepartmental collaboration and analysis.

Managed large client portfolio as main client contact. Calculated tax assistance and reported relocation earnings to client payroll departments. • Designed and implemented multiple Excel macros for team use; increased team productivity by 15% and created more consistency in reports to clients.• Coordinated timelines, calculated taxes, and reported earnings at year end to 45 clients with 100% accuracy.• Developed and presented 4 innovation ideas to senior management in 1st year.• Oversaw “training track” program that improved efficacy of new hire development.

Audited expense reports and coordinated payments to customers based on individual client policies.• Consistently Top Analyst on a team of 100, 50% more productive than 2nd place. • Presented speech on power of positivity after earning department leadership award.• Outperformed department metrics in accuracy by 30% each month.• Solidified place as team leader; supervised 2 new hires and 4 interns.• Monitored team workload; reached out to assist others to improve team performance.

Analyzed real estate market conditions. Worked with transferring homeowners and real estate agents to market homes for quick sales.• Streamlined team responsibilities by implementing Outlook macro as a new hire.• Performed at a high level immediately, closing on 8 new homes in first 60 days.• Influenced homeowners and real estate agents to use recommended sales prices.• Surveyed local and national markets to consistently deliver accurate pricing recommendations resulting in turning 120-day sales into 30-day sales.