Strategic thinker and innovative analyst with an exemplary record of leveraging deep consumer insights to solve business challenges in retail, travel, and consulting industries. Established record of building analytics teams (people, culture, processes, and technology) to support critical initiatives. Strong communication skills with the ability to explain technical projects to C-level executives. Collaborative professional facilitating strong partnerships with cross-functional business leaders to prioritize analytic roadmap. Considerable experience developing offshore centers of excellence. Lived in Europe and Middle East; managed analytic teams across North America, EMEA, and APAC. Artificial Intelligence (AI) Open-Source Data Science (Python) Marketing Attribution & Media Analytics Data Strategy & Data Governance Loyalty Program Analytics & Strategy Prescriptive Analytics & Predictive Modeling Machine Learning (ML) Cloud-Based Analytics Infrastructure (AWS) Personalization: Marketing & Web Design A/B & Multivariate Testing Promotion & Price Optimization Market & Customer SegmentationAvailable to discuss new opportunities as a full-time or contract employee, please contact me directly at bdriscolloh@gmail.com.
Retail Analytic Insights
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Independent Analytics ConsultantRetail Analytic Insights 2024 - PresentExperienced consultant available for project / contract work in the following areas:• Analytics program evaluation (people, process, culture, technology)• Third party / center of excellence selection / evaluation• Predictive modeling, customer segmentation, and AI-based analytics• Loyalty program analytics and strategy• Cross-channel marketing strategy, attribution, and measurement (digital and off-line)• Interim leadership of analytics teamLeverage my experience developing teams around the world to solve your analytic challenges. Very practical focus on short-term opportunities to demonstrate ROI for your data science investment. Expert at designing global analytics teams, selecting the most cost effective solution for each team component.Available to discuss new opportunities, please contact me directly at bdriscolloh@gmail.com.
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Vice President Of AnalyticsLands' End 2021 - 2024Dodgeville, Wi, UsMember of senior leadership team of 20 for $1.5B B2C and B2B e-commerce retailer. Managed data science, data engineering, marketing analytics, e-commerce testing, market research, and user experience teams globally (US, UK, Germany, and India). Grew from 9 people in 2017 to over 40 in 2024.• Developed ML-based (linear, gradient boost, random forest, and ensemble modeling) automated direct marketing modeling environment, optimizing circulation for 100M+ catalogs per year; +2.5% demand per catalog mailed ($17.5M annual incremental revenue).• Established analytics center of excellence with Tiger Analytics in India, reducing cost per analyst 50% and dramatically increasing range of analytic skills available and speed to recruit. -
Sr. Director Of Customer Insights, Analytics & TestingLands' End 2017 - 2021Dodgeville, Wi, UsGlobal head of analytics for a multi-billion dollar retailer with b-to-c businesses in the US, Germany, UK, and Japan and a b-to-b business in the US. Lead a team of 23 analysts divided across three groups: data science and engineering, insight delivery, and digital analytics. Primary focus is supporting billion dollar e-commerce sites with analytics across merchandising, marketing, pricing, and promotion. Key achievements:• Built dynamic promotion engine to move from sitewide flat discounting to style-color level discounting based on product performance and inventory position resulting in a 400bps improvement ($25M) in annual gross margin delivery.• Migrated analytics infrastructure from in-house SAS / Netezza-based system to cloud-based AWS / open source (Python) environment, lowering cost of ownership and easing recruitment of analytic talent.
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Head Of Data Strategy And Analytics / Global LoyaltyEtihad Airways Jun 2014 - Oct 2016Abu Dhabi, Abu Dhabi, AeManaged 35 analyst center of excellence servicing 4 airlines and frequent flyer programs (Etihad, Alitalia, Air Berlin, and Jet Airways). Oversaw data science, customer insights, fraud prevention, reporting, and analytic operations.• Moved from 1,500 e-mail campaigns in 2015 to more than 2,000 e-mail campaigns in 2016 while increasing click-through rates 20% through target and content optimization; Airline revenue increased $45M+.• Secured $8.4M in funding to develop start-of-the-art cloud-based analytics infrastructure, integrating structured (airline, co-brand card transactions, and FFP) and unstructured (social media and clickstream) data.
Brian Driscoll Education Details
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Indiana University BloomingtonQuantitative Sociology And Mathematical Statistics -
University Of WashingtonInternational Studies
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Swarthmore CollegeHistory
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Georgetown Preparatory School
Frequently Asked Questions about Brian Driscoll
What company does Brian Driscoll work for?
Brian Driscoll works for Retail Analytic Insights
What is Brian Driscoll's role at the current company?
Brian Driscoll's current role is Vice President Analytics & Data | Leverage Analytics Insights to Optimize Performance | Data Science Executive Leading High-Performance Teams in AI, Machine Learning, and Predictive Modeling.
What schools did Brian Driscoll attend?
Brian Driscoll attended Indiana University Bloomington, University Of Washington, Swarthmore College, Georgetown Preparatory School.
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