BRAND BUILDER, STRATEGIC MARKETER, AGENCY LEADER, RESEARCHER, CONSULTANT For over 25 years, I’ve helped guide and build some of the world’s most iconic brands, including American Airlines, Bud Light, General Motors, eBay, LVMH, Kia, Frito Lay, E*TRADE, Goodyear, Carl’s Jr., Budget Car Rental, Sony, Universal Parks and Resorts, MGM Resorts, LPGA, Vizio, and Adobe. The brand strategies and marketing campaigns I’ve helped develop for my clients have been recognized with hundreds of awards and accolades for both creativity and effectiveness, including Cannes Lions, Effies, and the #1 Super Bowl commercial on the USA Today AdMeter. They've also driven outstanding sales growth, successfully launched new products, generated billions of earned media impressions, and helped make these brands part of the cultural conversation. My current focus is helping marketers discover inspiring insights and craft strategies that help make their work more innovative, impactful, and effective.