Brian Eble

Brian Eble Email and Phone Number

Founder | President | EVP | CMO | CCO | Board Member | Consultant @ Hawthorne World
Brian Eble's Location
Naperville, Illinois, United States, United States
Brian Eble's Contact Details
About Brian Eble

Dynamic digital strategist & revenue-driver with a passion for demand generation, product innovation & creating compelling brand experiences. Equal parts marketing strategist & tactician, I am a high-energy leader in digital transformation and account-based marketing.I have built a successful track record in founder, EVP, CMO, and President positions across AI, IoT, CE, AV, digital signage & drones with some of the industry's most influential companies. I have guided global enterprises, early-stage companies, & a digital marketing agency to develop innovative demand generation programs that achieved key business goals & revenue growth. 𝗚𝗔𝗠𝗘-𝗖𝗛𝗔𝗡𝗚𝗜𝗡𝗚 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗘𝗦 & 𝗣𝗥𝗢𝗚𝗥𝗔𝗠𝗦. From a personal trainer to the number one brand in the world, I’ve introduced processes to bring better synchronization, collaboration, & transparency to create & scale game-changing programs. I’ve built visions, sold ideas to leadership, inspired teams, & scaled organizational programs—driving measurable results from Apple, Dell, Sony to non-profits.𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡 & 𝗚𝗥𝗢𝗪𝗧𝗛. From drones, AI, IoT, digital signage to tech, I’ve maintained ahead-of-the curve social media & digital marketing understanding to drive deeper market connection between customers & brands. With hands-on know-how in brand growth & engagement across company portfolios, I’m experienced in developing pioneering winning strategies programs, & tactics.𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗢𝗣𝗘𝗥𝗔𝗧𝗜𝗢𝗡𝗦 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣. A risk-taker, I push the envelope with out-of-the-box ideas & best-in-class social media & digital marketing operational excellence. Skilled with assessing marketing efficiencies across programs & channels, I’ve been able to scale governance, content creation, social media & digital channels, analytics, sales enablement, & demand generation across top tier technology brands.𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 & 𝗖𝗟𝗜𝗘𝗡𝗧 𝗜𝗠𝗣𝗔𝗖𝗧. I am experienced as a speaker and have been used to pitch & close deals & add strategic value to clients & accounts. I’ve been interviewed & acknowledged as a social media thought leader.Specialties: acquisition marketing, demand generation, intent data, account-based marketing, field marketing, channel marketing, business development, digital marketing, programmatic advertising, content marketing, marketing automation, email marketing, social media, conversion optimization, data analytics, product marketing, public relations, investor relations, marketing operations, & P/L management.

Brian Eble's Current Company Details
Hawthorne World

Hawthorne World

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Founder | President | EVP | CMO | CCO | Board Member | Consultant
Brian Eble Work Experience Details
  • Hawthorne World
    Member Board Of Directors
    Hawthorne World Aug 2021 - Present
    Burr Ridge, Illinois, Us
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  • Perinatal Quality Foundation
    Board Advisor
    Perinatal Quality Foundation Oct 2018 - Present
  • Brand Animal, Inc.
    Principal
    Brand Animal, Inc. 2018 - Present
    Strategic marketing, storytelling, digital/social, communications, public relations, and fundraising consultancy serving non-profits, start-ups and established small to medium companies with a primary focus on 1-5 year business plans, investor strategies, annual B2B/B2C marketing strategy plans, branding strategies, digital marketing, go-to-market, and product development. • Spearheaded strategic direction and sales strategies for the SMG Global OPC TLED digital MaaS platform capturing an initial $700K piece of business from Resorts World Casino • Conducted brand equity and brand impact research, developed a letter mark and brand platform for the American Institute of Ultrasound in Medicine (AIUM) to increase grants and outreach programs for research, scientific studies, educational programs, and consumer awareness of ultrasound advances in medicine • Authored a strategic marketing plan for the Perinatal Quality Foundation to increase physician subscriptions by 172% through the improvement of the quality of obstetrical medical services by providing state of the art educational programs, and evidence-based, statistically valid monitoring systems to evaluate current practices and facilitate the transition of emerging technologies into clinical care. • In less than 60 days, produced investor pitch and 360-degree brandscape strategy for GestaltD, securing $500K Investment for first-to-market luxury interior designer e-commerce platform • Provided expertise for Treasure Island Casino’s digital transformation strategy and transformational leadership, resulting in achieving impressions reaching up to 17 million targets per week • Developed digital media strategy for the Las Vegas Monorail, driving ad revenues minimally a $1M per month • Created a 3-year business plan, corporate messaging with mission and vision, investor presentation, marketing leadership, and expansion plan for 7 new Amazon Imaging Services operations startup
  • Reproductive Solutions
    Executive Vice President & Chief Commercial Officer
    Reproductive Solutions May 2021 - Sep 2022
    Dallas, Texas, Us
    Recruited by the CEO to ignite the expansion of the RSI brand, drive the strategic commercial direction of the company's global B2B and B2C marketing, sales, product development, and customer service to achieve RSI business growth and market share objectives.• 3 month intensive re-branding including writing of all value narratives, defining routes to market, pricing strategy, sales strategy, channel acquisition and management strategy • Directed marketing and ad campaigns, content marketing, and corporate communication initiatives from strategy through deployment in traditional, digital, video, web, blog, PR, and social platforms• In the first 3 months, overhauled the flagship product positioning both in messaging and visual communication• In the first 6 months, expanded the role science plays in the value proposition and re-branded the company to support strategic goals and the upcoming product pipeline. • In 9 months, developed UX strategy, oversaw content creation, design, and launched a new, high-quality corporate website -- rsifertility.com -- to support an integrated digital marketing engine and a direct-to-consumer initiative• In 12 months, launched D2C sales funnel and digital marketing top and bottom funnel strategy; within first 3 months of launch in 6 states, engagement exceeded benchmarks up to 5x in CTR performance, conversions beat benchmarks 2-3x• Supported sales team and collaborate with product, technical, and operations to achieve/ established company KPI goals• Oversee marketing and ad campaigns, content marketing, and corporate communication initiatives from strategy through deployment in traditional, digital, video, web, blog, PR, and social platforms • Secured first multi-locations clinic customer. Architected a consumer PR campaign that included print (including a Forbes feature article), radio, and live interview opportunities on ABC, NBC, and FOX TV, resulting in a 5% increase in new patient leads in Chicago and Milwaukee markets
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  • Harp
    Executive Vice President
    Harp Oct 2020 - May 2021
    Lombard, Il, Us
    Brought in by the agency Leadership to develop and lead the strategic development, storytelling, and creative executions to ensure best-in-class demand generation services that drive business value. Manage new business opportunities and ensuring client relationships are maintained through demand generation services for a Forbes Top 50 interactive agency and a Chicago Top 20 agency. • Recognized by Expertise for the 5th consecutive year as a Top 20 Advertising Agency in Chicago, out of almost 700 firms reviewed. • Received Top 15 Digital Agency in Chicago recognition by Up City. • Selected by Digital.com as a Top 15 web design company in Chicago. • Selected by Up City as a Top 20 Agency in Chicago.
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  • Titanplatform Corp.
    President & Chief Marketing Officer
    Titanplatform Corp. 2017 - 2018
    서울시, 강남구, Kr
    Brought on board in a dual role directing day-to-day U.S. operations and CMO for the U.S. and Southeast Asia. Hired to drive consumer awareness, learning, and engagement of core products and platforms, and build retail and e-commerce channels.• Owned product marketing, demand generation, operations, market research, and analytics for both B2C and B2B including H2H AI Robotics, IoT Connected Home, monetization content marketplace, entertainment, and content protection hardware and software platforms• Managed a team of product marketing, lead generation, field marketing, market research, and analytics professionals• Within the first three months, ramped up Core 5 IoT Hub launch securing a $10M commitment from Best Buy• First 90 days, constructed successful U.S. re-branding and integrated marketing plan, propelling brand metrics to all-time highs. This included 36% increase in social media following,190,000 impressions in just 30 days, 2.75M digital impressions within 6 months, .02% lead generation; 1.5% conversion rate totaling $567K in online sales, a 183.58% increase on new consumer-facing website• Negotiated $12M entertainment platform license agreements with leading Hollywood and independent studios including Sony, Warner Brothers, Universal, Walt Disney, 20th Century Fox, Dream Works, and Marvel• Orchestrated press event securing 40+ media mentions from traditional, network and digital media channels including CBS, Fortune, PC Magazine, and CNET• Created a product development task force, which facilitated the ability of engineers and designers to garner direct feedback from consumers resulting in the design of the Titan H2H AI robotic platform• Optimized operational efficiency, producing stable sales with a 15% smaller labor force
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  • Hobbico
    Vice President Of Marketing, Advertising & Product Development, Mass Market
    Hobbico 2013 - 2017
    Recruited to take over marketing leadership for a struggling division that was faced with major issues based on an eroding core hobby market and poorly executed transition into the consumer mass market• The first three months made bold changes requiring courage and conviction to press forward in spite of reservations expressed by the Executive Committee. Envisioned and spearheaded multi-pronged product development and re-branding effort that delivered 300% growth• Grew company from $22M to $100M by re-engineering the core product portfolio from harvest hobby brands into growth consumer licensed brands, identifying and penetrating new product sectors while expanding into emerging drone and STEM markets• Developed a category creation strategy and successfully created the new Post-Click Optimization category to carve out a unique market niche and establish market leadership in the micro-drone category resulting in 1.6M units sold in 14 months• Conducted real-time data/analysis, unmet needs assessment, and Facebook research initiative to develop first-ever Selfie Drone for the female market segment. Endorsed as the must-have tech product for women by leading national publications and news outlets, resulting in $10M holiday exclusive with Best Buy• Utilized experiential research and business analytics to defined a new brand positioning including purpose, mission, and values to ensure the relevance of product offerings. Resulted in Walmart and Michaels issuing POs totaling $19M• Worked with multiple entertainment licensors such as Disney, Warner Brothers, and Microsoft to develop cohesive marketing plans to support new product launches across multiple retail and e-tail channels. To date, these campaigns have delivered a 15% increase in sales and units for each licensed program• Designed a one-to-one social CRM program achieving a 93% success rate in converting negative consumer scores into positive scores resulting in increased sales and customer loyalty
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  • Peerless-Av
    Vice President Of Marketing, Brand Development & Advertising
    Peerless-Av 2009 - 2013
    Aurora, Il, Us
    Company faced eroding flat panel mount sales and product commoditization due to off shore “knock-off” manufacturing. Retained to grow new revenues through innovative product development, channel/market penetration and streamlined data driven marketing• Grew from $42M to $135M by positioning Peerless-AV as the #1 Made-in-America AV solutions company and by identifying and penetrating new product sectors while expanding product offerings in 22 unique vertical markets• Delivered ROI on pioneering global marketing and advertising programs to open greater bandwidth for a global brand. Led a dynamic team of creative, product development and marketing professionals in Chicago and London, to create a holistic media, commerce and HD AV experience based on data-driven consumer insights while increasing value for shareholders• Transformed marketing innovation in digital media, optimizing costs with the 360° integrated marketing: owned, paid and earned media• Founded New Technologies Division focused on emerging technologies in digital healthcare, HD wireless and environmental TV markets. Within three years the division accounted for almost 50% of all company revenues• Utilized data analytics and analysis to developed first-to-market wireless 1080P HD solution resulting in first-year sales of $1.6M• Led the acquisition and integration of Ciil Technologies environmental TVs taking the business from $0 to $12M• Decreased product development and time-to-market from 15 months to 12 months through the creation of the Marketing and Product Strategy Vision process• Implemented Customer Care Elite Partner Program with one call resolution, dedicated customer care representation and level-one technical support• In less than 3 months, produced full-line of private label TV mount packaging for Costco capturing $28M• Consolidated external marketing service suppliers while expanding internal advertising, digital and photo/video capabilities reducing overall annual spend by 35%
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  • Brand Animal Integrated Brand Marketing
    Founder & Chief Experience Officer, Marketing
    Brand Animal Integrated Brand Marketing 2000 - 2010
    Founded and led strategic marketing firm that focused on international businesses ranging from start-ups to Fortune 100 corporations. Developed marketing, market intelligence, multimillion-dollar sales plans, marketing communications, customer relationship management, public relations, internal communications, digital transformation, as well as process development.Our significant clients included Apple, Dell, Sony (Japan), Hitachi, Mitsubishi, Canon (France), Costco, Walmart, Consumer Electronics Association, National Association of Home Builders (NAHB), FireComms (Ireland), Mitsubishi, Hitachi, Molex, Peerless, Slice Networks, UStec, Digital Stream Technology (Korea), Ciil Technologies, SolarWind USA, Video Electronics Standards Association (VESA), JEDEC Solid State Technology Association, ZigBee, 1394 Trade Association, Sudden Infant Death Syndrome (SIDS) of Illinois, Institute of Electrical and Electronics Engineers (IEEE)
  • Molex
    Director Of Corporate Communications
    Molex 1993 - 2000
    Lisle, Il, Us
    In this role, I drove all global corporate communications, investor & analyst relations, corporate citizenship and global branding while reporting directly to the CEO of the world’s second-largest manufacturer of electronic interconnections products with facilities in 14 countries and $4.7B in annual sales.
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Brian Eble Skills

Advertising Marketing Strategy Digital Marketing Marketing Communications Social Media Marketing Brand Development Social Media Product Development Integrated Marketing Competitive Analysis Online Advertising Digital Strategy B2b Marketing Email Marketing Online Marketing Lead Generation Product Marketing Copywriting Strategic Partnerships Marketing Management Direct Marketing Corporate Communications Marketing Public Relations Brand Management Market Planning Strategy Trade Shows Interactive Marketing Multi Channel Marketing

Brian Eble Education Details

  • Northern Illinois University
    Northern Illinois University
    Marketing & Communications

Frequently Asked Questions about Brian Eble

What company does Brian Eble work for?

Brian Eble works for Hawthorne World

What is Brian Eble's role at the current company?

Brian Eble's current role is Founder | President | EVP | CMO | CCO | Board Member | Consultant.

What is Brian Eble's email address?

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What is Brian Eble's direct phone number?

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What schools did Brian Eble attend?

Brian Eble attended Northern Illinois University.

What skills is Brian Eble known for?

Brian Eble has skills like Advertising, Marketing Strategy, Digital Marketing, Marketing Communications, Social Media Marketing, Brand Development, Social Media, Product Development, Integrated Marketing, Competitive Analysis, Online Advertising, Digital Strategy.

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