Brian Ehrlich Email & Phone Number

San Ramon, Ca, Us

Focused on reestablishing the business development function after its two year absence from the company. Created every foundational element of business development function, including creation of "hihg gloss" marketing materials on the company and its services, an "institutional quality" underwriting model, state of the art deal filing system and pipeline report, and comprehensive CRM and investor database. Assessed over 100 deals, underwrote over 30 acquisitions, evaluated 3 management company acquisitions, and introduced company to over 10 new capital relationships. Additionally established key, cutting- edge third party vendor relationships across numerous functions, including IT expense analytics, credit card processing, water and energy management, and restaurant design/programming/operations Enhanced company’s core competency in the overall sustainability arena.

First virtually seated member of the Executive Committee. Focused exclusively on the growth of the company through the acquisition of third party management contracts. Duringt tenyure, oversaw execution of six management deals in PA, MA, NH, and NY, including a distressed acquisition of a closed hotel, a competitively marketed deal impacted by covid, a competitively shopped 2 hotel complex in a drive to leisure destination, and an RFP for a high end independent luxury resort. Developed a pipeline of over 15 other properties actively seeking management. Conducted detailed analysis of 13 “owned” hotels and assisted New York based investment advisor to package 7 of them for an encumbered sale in order to attract a major institutional capital partner to replace aging high net worth stable of existing investors.

Assisted in advising Korean capital groups on souring hotel management, acquisition, and development deals, . Consulted with a major hotel brokerage on select transactions in regards to valuation, branding, management, and sales materials. Worked with a number of hotel management companies to provide them to exposure to narrowly marketed management deals. Consulted with the Oakland A’s downtown waterfront development and with Tolls Brothers on a site assessment in San Diego. Arranged the sale of a “to be completed” Springhill Suites by a local developer to a publicly traded offshore -Taiwanese- company.

Responsible for creating and executing dual pronged investment strategy on hotel investments – buy value add full service hotels and develop premium branded select service within existing high performing retails centers. Grew the portfolio from $150m hotel AUM to over $850M hotel AUM with properties throughout the Western US and Mid Atlantic. Expertly executed on both off market and widely marketed deals with a specific focus in deal sourcing, market intelligence gathering, underwriting, and the creation of value add rebranding, renovation, and management repositioning plans as well as overall deal capitalization planning. Notable deals included the ground up development of the $160M Hotel Nia, an Autograph Collection hotel located adjacent to the headquarters campus of Facebook in Menlo Park and the development of two highly customized urban midrise Hyatt Place hotels within existing successful mixed use retail and residential projects in Emeryville CA and Pasadena CA. Other projects included the value add acquisition, expansion and repositioning of the independent 5- star Bernardus Lodge and Spa in Carmel Valley, CA and the acquisition and future expansion of the Best Western Arroyo Roble in Sedona, AZ. Worked closely with the operations group to strategically restructure the management arm of Ensemble, allowing it to grow from a single hotel under management to four properties, ranging from 5 star spa resort and coastal independent hotel to a highway branded full service hotel and a soft branded lifestyle hotel

Co-founded hotel consultancy that focused on the outsourcing of a number of aspects of the hotel acquisition and development function, including deal sourcing and underwriting, hotel valuation, brand and third party management selection as well as hotel receivership and disposition management/oversight. Select projects include Silverado Resort in Napa, CA, Indian Springs Resort in Calistoga, CA, FelCor asset disposition oversite, Holiday Inn receivership in Texas, and deal sourcing for Crescent Hotels, Urgo Hotels, and Dolce Hotels and Resorts.

Kimpton Hotels and Resorts Vice President. Focused on expanding the already strong presence of Kimpton hotels throughout the West, including management deals in San Diego, Phoenix, and Los Angeles.The Kor Group (predecessor of Viceroy Hotels and Resorts) Assisted company in expanding its geographic footprint outside Sothern California as well as launching Kor into the third party management business nationally. Deals included Jefferson Hotel Washington DC, Loden Hotel in Vancouver BC, Campton Place Hotel, Canterbury Hotel, and White Horse Inn in San Francisco and the Tides Hotel in South Beach Miami. Secured Capital Corp Responsible for underwriting real property sales, performing and non performing debt sales, and hotel financings and refinancings. Involved in over $2B worth of hotel transactions