Creative Strategist -
CurrentDesign/ 8 + years of creative thought leadership, including art direction, team resource management, and creative development from concept to execution\ Conceptualized and Art directed brand photo & video shoots for best-in-class creative/ Developed strategy & creative for branded marketing campaign collateral appearing at retail in over 18,000 grocery & c-store chains nationwide\ Directed strategy & creative development for new & refreshed brand architecture, aiding in improved distribution at key retail partners/ 12 years of packaging experience, including award-winning package creative development for the Laura’s Lean Beef retail jerky packaging\ Planned & art directed best-in-class integrated multi-channel marketing campaigns reaching millions of brand-loyal consumers/ Developed brand identity for new in-house brand concepts and refreshed legacy brandsLeadership\ Developed Multi-million dollar budgets with the marketing manager in alignment with key business goals/ Implemented cross-departmental project management for greater collaboration & transparency, improving communication & lead times from concept to execution\ Directed internal creative team members & agency partners, managing creative strategy, execution & budget/ Managed vendor resource recruitment correlating to improved P&L for print production in POS & packaging\ Coordinated, planned, and executed innovative UX strategies for digital properties, including DTC eCommerce and brand sites/ Planned & supervised brand events as part of the marketing strategy, including outside vendor management, logistics, budget, & creative development\ Acted as brand ambassador in televised & in-person events across multiple markets for 5+ years/ Self-motivated and experienced with fully remote work - My current role has been fully remote since 04/2020