Brian Estee Email & Phone Number

Saint Paul, Mn, Us

Tempe, Arizona, Us

• Drove client engagement by highlighting unique value propositions of diverse operating companies by crafting Statement of Qualifications and sales collateral for each company• Led the communication strategy and content development of a new company intranet• Collaborated with Business Development executives to develop RFP documents and team narratives • Served as ghostwriter for CEO and COO, shaping company and employee messages to foster transparent and effective communication• Spearheaded a holistic social media marketing campaign increasing brand visibility and audience engagement

Richfield, Minnesota, Us

▪ Led, designed and wrote strategic communications and change management planning and execution for corporate, retail, field services and supply chain employees and leaders through a variety of mediums, including speeches, emails, e-newsletters and intranet communications ▪ Wrote, edited and delivered crisis communication, execution guides and regional mandate updates in coordination with human resources and public relations pertaining to the COVID-19 pandemic and political and social unrest under tight deadlines ▪ Designed and implemented comprehensive communications plans for retail and services business initiatives, including company restructures, annual compensation and benefits, annual recognition contest and event, brand acquisitions and product launches▪ Partnered with senior leaders to develop and execute monthly town hall meetings and annual training and recognition events for corporate and field leaders and employees

Atlanta, Georgia, Us

▪ Led strategic communications planning for specific business units and the broader Buffalo Wild Wings enterprise, both domestic and international, to increase alignment to the company vision▪ Designed and carried out comprehensive communications plans for all business initiatives and campaigns impacting the franchise system at Buffalo Wild Wings▪ Served as the voice of the franchise system for all cross-functional business team meetings to ensure their unique business needs were reflected in strategic planning▪ Wrote, edited and delivered all communications to Buffalo Wild Wings franchise owners and restaurant employees through a variety of vehicles, including speeches, emails, a weekly newsletter, and internet site postings▪ Collaborated with C-suite executives, senior leaders and business teams to develop the Buffalo Wild Wings Franchise Owner Meeting as a part of the annual Buffalo Wild Wings Business Conference, in addition to two regional meetings for franchise owners and their teams to discuss key strategic priorities throughout the year. This included providing leadership counsel, script writing, and presentation development and directing third-party audio and video teams to execute the events▪ Led monthly calls and quarterly meetings. This included consulting with business team leads and developing and editing presentations, creating executive summaries of the meetings and follow-up with presenters, as well as any identified deliverables, and communicating key decisions to the broader franchise community▪ Built and maintained productive and collaborative relationships with global enterprise cross-functional leadership, the franchise operations and training teams

Minneapolis, Mn, Us

▪ Wrote speeches, presentations and emails for company executives and senior leaders for a range of company events, including town halls, board of director’s presentations and all-company meetings▪ Led strategic communications for the Ameriprise Financial go-to-market strategy▪ Partnered with advertising, marketing and media relations teams to ensure alignment of messages across delivery channels­▪ Drove the redesign and rewriting of the company intranet site. Developed and maintained an interactive success story map within the site to foster the sharing of best practices among advisors across the country▪ Partnered with senior leaders to develop key messages and deliver sensitive communications announcing fee and program changes to business areas with significant advisor/employee impact▪ Worked with international business teams to ensure their business programs and messages were aligned with the company’s overarching strategic vision▪ Wrote news stories, articled and related content for company intranet portals, internal and external publications, and newsletters

Richfield, Minnesota, Us

▪ Developed and delivered strategic and tactical communications for more than 167,000 employees at the corporate office, territory, district and 1,200+ retail locations▪ Supported senior leaders in crafting speeches, presentations and emails for a range of company events, including town halls, board of director’s presentations, all-company meetings and earnings releases▪ Served as communications strategy lead for Best Buy’s exclusive brands and the company acquisitions and product launches of Napster and CinemaNow▪ Partnered closely with both internal and external public relations teams to ensure alignment of information, including crafting of key messages for external audiences▪ Hosted executive video interviews with leaders from Napster and Best Buy▪ Executed strategic employee events, including the Best Buy Mashup—a yearly three-day online knowledge sharing event that brings together employees and ideas from every level of the organization across multiple brands and countries▪ Wrote and managed stories and related content for the Best Buy Employee News intranet portal▪ Devised and drove a grass-roots employee engagement and brand advocate program▪ Created and maintained the Inside Best Buy blog

Richfield, Minnesota, Us

▪ Served as Managing Editor of The Link, an award-winning internal monthly print magazine for retail associates that drives employee culture while covering company news, strategies and events▪ Developed and launched the magazine, ensuring distribution to 1,000+ locations for an audience of more than 150,000 in the United States, Canada and China▪ Responsible for the overall strategic direction and outlook of the publication, including editorial authority on content, writing, design, story selection and delegation of story assignments▪ Created, drove and managed the editorial process for the publication, as well as managed on-time performance within the publication workflow▪ Provided work direction and indirect supervision for a team of writers, designers and freelancers, while managing traffic flow between the editorial and art divisions of the magazine▪ Managed and evolved formal working partnerships with creative services, external print shops and the legal department to ensure efficiency, cost-effectiveness and compliance▪ Collaborated with cross-functional creative teams to develop the “What’s Possible” ad campaign and the rebranding of Best Buy’s HR website▪ Wrote, directed, produced and edited “What’s in Store,” a weekly video update for store employees, and various other video broadcasts and trainings

Bachelor Of Arts (Ba), English And Professional Writing

Education record