Brian Fallers Email & Phone Number

Norcross, Ga, Us

Wilmington, Delaware, Us

Fort Lauderdale, Fl, Us

Fort Lauderdale, Fl, Us

Responsible for company’s global brand management and translating marketing objectives into innovative, differentiating creative strategies. Provide company-wide creative and brand direction. Accountable for project planning, development and ongoing management of marketing efforts including: multi-channel marketing communications; corporate web site; events and promotions; new client launches; and field support. Responsible for creative content and copy development, design execution as well as management of a complex network of vendors, advertising/creative agencies and third party service providers.

London, Gb

Managed a dynamic creative team supporting corporate and partner credit card marketing initiatives. Directed key launches serving as brand marketing and creative lead for several high profile partners that included the National Football League (NFL), Wyndham Hotel, US Airways and Frontier Airlines. Responsible for customer experience journey mapping/oversight, developing and maintaining Barclays' brand position and assuring all communications adhered to Partner and Barclaycard US brand strategies. Served as key interface for advertising agencies and print vendors. Collaborated with Partnership and key internal stakeholders to develop marketing plan and account goals.

London, Gb

Managed US Airways acquisition and customer marketing initiatives and served as key stakeholder in other key Partnership portfolios. Responsible for the development of multi-channel experiential marketing strategies and highly engaging digital and direct mail creative. Managed cross departmental creative team and a network of advertising agencies. Directed all aspects of Customer Marketing initiatives from concept development through flawless execution (including project and budget management). Coordinated campaign execution with Operations and Technology Departments and created population targeting and testing strategies in conjunction with Marketing Analytics Team.

West Chester, Pa, Us

Senior manager responsible for directing and executing company-wide creative strategies that focused on customer engagement and experiential marketing. Managed highly dynamic creative team that included Graphic Design, Web Development, Communications, Segment Management, and Promotions. Responsibilities included creative brief development, management of outside creative agencies and management of overall creative schedule. Directed acquisition and portfolio retention marketing activities/campaigns and ensured media (print, online, and social) and overall messaging was consistent with company branding position and corporate strategic plan. Provided leadership in the implementation and development of an integrated, multi-channel (digital, direct mail and events) marketing plan. Actively led and participated on cross-functional teams in support of marketing initiatives.