A creative and analytical self motivated individual with over 20 years experience within the print/design industry and Marketing Industry. Specialising in business transformation theory and practice, with heavy focus on technology with business processes. Skilled in data analysis, with an in-depth understanding of the importance of data and how it relates to business processes and the customer journey. Core skills cover professional grade CRM and marketing platform configuration to meet enterprise business needs. A people person, always looking to find the right balance of efficiency of system function, business need and personal abilities of staff and customers. Familiar and an advocate of professional project management and staff engagement processes to ensure successful implementation of new business software. A deep understanding of email marketing, sales processes and lead nurturing with the ability to design and build these campaigns within all leading marketing platforms, while always looking for automation opportunities.