Brian Garnett Email & Phone Number

Sunnyvale, Ca, Us

San Jose, Ca, Us

Manage Adobe's global B2B website global web presence on Adobe.com for our Adobe Experience Cloud business. Responsible for all product development activities on line to drive our B2B go to market strategy for enterprise and commercial businesses. My team creates, measures and optimizes the end to end web experience.

San Jose, Ca, Us

Director of Marketing for Adobe's Digital Marketing and Web Analytics organizations to provide actionable insights into Adobe's Enterprise B2B marketing campaign performance. Create a unified set of insights on marketing performance to drive Adobe’s Account Based Marketing (ABM) initiatives. Created a brand new team to support Adobe growth initiatives in the Enterprise to effectively compete with Salesforce and others. Measurement and insights focus on advertising, search, email/demand and web performance in the Enterprise space.

San Jose, Ca, Us

Director of Marketing for Adobe's Digital Media and Web Analytics organizations to provide actionable insights into Adobe's Creative Cloud marketing campaign performance on Adobe.com. The team provides a consultative approach to create a unified set of insights on marketing performance; recommending improvements for marketing optimization for goal attainment; and, supporting marketing planning. Tightly aligned with product marketing, product management and eCommerce to deliver the insights and recommendations necessary to successfully grow the Creative Cloud business on Adobe.com. The team has been foundational in increasing online web conversion 9X over 5 years for one of the most trafficked websites in the world.

San Jose, Ca, Us

Created a brand new team to measure the performance of Adobe’s marketing efforts for Acrobat and Creative Suite Businesses. Developing a new practice area to define marketing metrics to assess performance of Adobe’s global marketing campaigns for all routes to market. Consolidating performance measures and reporting insights into a single source of truth. Delivering results and making recommendations for improvements to Adobe marketing.

San Jose, Ca, Us

Lead author of the Adobe Connect 9.0 Web Conferencing Solution Go to Market (GTM) Strategy and GTM Plans. Obtained executive approval of the plans for implementation. Lead a team that developed new product positioning and messaging hierarchy for Adobe Connect. Drove the creation of an innovative new product positioning strategy and corresponding product level messaging to successfully differentiate Adobe Connect in the market. Developed the product strategy for Adobe’s entry level web conferencing solution. Lead a cross functional team to develop the strategy and obtained agreement from senior management for implementation. Developed a new market sizing model to measure the total potential market for Adobe’s web conferencing solutions. The model was the basis for establishing the product roadmap for the future.

San Jose, Ca, Us

Managed a team of researchers and over $1M annual global market research budget supporting for Adobe’s software and SaaS strategies. Provided strategic consulting to senior levels of Adobe product marketing/management. Provided strategic marketing guidance including product positioning, customer segmentation, pricing, purchase behavior analysis, and marketing program analysis for Adobe's software and SaaS products.Advised product management on all phases of the product life cycle including new product development and product configuration. Products supported include Adobe Acrobat, Adobe Photoshop, Acrobat.com, and Adobe Connect.Earned Corporate Marketing's Rising Star Award for Innovation for efforts on the Knowledge Worker Ethnography.

San Jose, California, Us

Marketing expert providing recommendations for brand positioning, messaging, new product development, customer retention, and product/distribution strategy to position Network Associates as a global leader in the internet security market. Supported McAfee antivirus software and services products.

Ca

Member of Nortel's Leadership Edge, a select group of high potential employees (less than 1% of the firm) identified by management as the corporate leaders of tomorrow.Worked on a team to develop one of the first enterprise class web portals for outbound customer marketing and channel partner support. Developed a marketing strategy to provide a customized web portal to enable customers and partners to collaborate with Nortel for their networking needs.

Bethesda, Md, Us

Earned Lockheed's President's Award for developing an innovative labor/cost-forecasting model helping generate $10M in new business. The award is Lockheed's second highest.Generated new business and managed multi-million dollar information technology projects to achieve a leading position in technology consulting to the federal government.Developed an innovative labor/cost forecasting model adopted by most Lockheed business managers in the division. The model was recognized by goverment customers and Lockheed as significantly improving business management.

Management consultant for a boutique consultancy. Developed performance metrics for the Environmental Protection Agency’s Superfund program to effectively measure and drive the success of their environmental cleanup programs.

Mba, Major Marketing, Minor Finance

Ba, Political Science And Government