Brian Garrison Email & Phone Number

US

• Product Manager for new B2C online channel, OnlineFX. Responsible for strategy, P&L, customer journey, user experience, product roadmap and backlog (Agile), payments processing, fraud prevention, and development of.
• Removed customer friction points that improved UX and reduced support requests.
• Identified and vetted new vendors for card processing and fraud monitoring.
• Created and launched Referral Partner Program.Managed product lifecycle from ideation, development, post-launch support. Created business cases, mockups, and prototypes for development, testing, and validation. Used.

Dallas, Texas, US

• Owned myncu.com and MyNCU Mobile App channels. Managed team of Online Sales Officers and a Web Optimization Analyst. Managed deployment of solutions such as Artificial Intelligence, and Zelle P2P services, online.
• Achieved account acquisition growth as high as +37% YoY.
• Created and deployed strategic product roadmap helping achieve mobile app ratings of 4.8 for iOS and 4.7 for Android.
• Vetted and deployed AI solution for Customer Care front end.Worked collaboratively with cross-functional teams including Online Sales and Lending, Marketing, Business Development, Compliance, and IT to increase.

Irving, Texas, US

• Responsible for development of ACE Cash Express Mobile Loans (Payday and Installment) on Android and iOS platforms. Managed traffic, user experience, and revenue generation for mobile web and mobile app channels..
• Successful delivery of new lending mobile app with limited resources and within budget.
• Consulted on mobile app design for ACE Mobile Loads (RDC), ACE Elite (debit card), and in-store self-service kiosks.
• Responsible for double digit growth of mobile web traffic and booked revenue.

• Created strategies for product roadmap, business requirements documentation, revenue growth, and content generation. Managed a Graphic Designer responsible for online and offline creative, CSS and HTML coding and.net.
• Managed digital agency relationship, brand refresh and website redesign.
• Managed migration of CRM email from Strongmail to ExactTarget including strategy for IP warm up, template creation, and launch date.
• Built cross-company relationship to source Tripcase content for display on IGOUGO channels.

Espoo, Southern Finland, FI

• Managed team of people responsible for nokiausa.com website administration, usability, content management, SEO, creative assets, and brand management. Responsible for driving revenue generation through B2C eCommerce..
• Launched and managed SEM program generating 7% ROAS.
• Developed and launched email marketing campaigns delivering up to 120% ROI.
• Lead business development and lifecycle management for new global e-commerce platform.
• Increased online sales revenue generation 20% during 2010.
• Managed user experience development for marketing campaign to create the first movie filmed entirely on mobile devices, directed by Spike Lee.

Seattle, WA, US

• Built and managed team of people responsible for content, multimedia, virtual tours, geography, hotel inspections, and consumer reviews. Created customer journeys and developed user experience studies for website.
• Grew customer satisfaction and trust by 32% through deployment of style guide and SEO best practices.
• Raised SLA performance by 75% through implementation of email management software.
• Lead business development for new Expedia, Inc portal enabling self-service content for hotel properties
• Lead business development for new global geographical mapping technology to enhance user experience for hotel properties, cross-sell and up-sell as displayed on interactive map.
• Guided search, build-out and launch of new hotels.com contact center location in Arlington, Texas.

• Provided project management, development and implementation for Cisco’s IP Contact Center products including Call Manager (PBX), Intelligent Contact Management (ICM/Geotel), IP Interactive Voice Response (IP IVR), IP.
• Developed product documentation for engineering Cisco’s IPCC Bundle.
• Developed and launched IPCC lab environment for proof of concept studies.

• Professional Services Consultant supporting all phases of engagements including pre-sales, analysis, design, development, training, implementation and post-launch. SME in the areas of PBX, call routing strategies, CTI.
• Responsible for product introduction serving key markets in the Asia/Pacific region such as Australia, Indonesia, and Singapore.
• Relocated to Sydney, Australia to hire and manage local team of Professional Services Consultants covering Asia/Pacific region.