The Hudson Valley Economic Development Corporation (HVEDC) is the one-stop shop for companies considering relocating or expanding in the seven counties it serves: Westchester, Rockland, Putnam, Orange, Dutchess, Ulster and Sullivan County.

Developed and trademarked a unique consulting and service company for people affected by sudden illness, loss of a loved one and other family emergencies.

Delaware) sales group of 25 employees. Developed and executed national and local brand strategies for 20 leading spirit and wine brands. Division accounted for 120 million dollars in revenue. Capitalizing on the fitness craze of 2004, coordinated with Marketing the Bacardi and Diet Coke (only 66 calories) national campaign. Results included improved brand awareness among female consumers and increased sales for Bacardi rum in the General Market. Conceived and implemented… Show more Delaware) sales group of 25 employees. Developed and executed national and local brand strategies for 20 leading spirit and wine brands. Division accounted for 120 million dollars in revenue. Capitalizing on the fitness craze of 2004, coordinated with Marketing the Bacardi and Diet Coke (only 66 calories) national campaign. Results included improved brand awareness among female consumers and increased sales for Bacardi rum in the General Market. Conceived and implemented targeted on-premise program in 1999 which highlighted focus brands within leading restaurants and clubs throughout New York City. This resulted in a 10% increase in sales versus previous year and improved brand image for Bacardi Superior, Bacardi Gold and Bacardi Limon rums. Created the strategy for all states within the division to invest 3 million dollars in Hispanic and African American market initiatives such as parades (Puerto Rican Day, Dominican Day), local print advertising and promotions. Secured national as well as distributor funds which led to the development of creative copy for print and point of sale advertising. Reduced Bacardi USA distributor network from 3 multiple distributors to 1 exclusive distributor in Metro New York resulting in savings of over 5 million dollars in costs to Bacardi by requesting the distributor to invest 10% of gross profits to fund local initiatives. Case sales increased 5% for the portfolio. Show less

Led multi-state (New York, New Jersey and Delaware) sales group of 25 employees. Developed and executed national and local brand strategies for 20 leading spirit and wine brands. Division accounted for 120 million dollars in revenue. Capitalizing on the fitness craze of 2004, coordinated with Marketing the Bacardi and Diet Coke (only 66 calories) national campaign. Results included improved brand awareness among female consumers and increased sales for Bacardi rum in the General… Show more Led multi-state (New York, New Jersey and Delaware) sales group of 25 employees. Developed and executed national and local brand strategies for 20 leading spirit and wine brands. Division accounted for 120 million dollars in revenue. Capitalizing on the fitness craze of 2004, coordinated with Marketing the Bacardi and Diet Coke (only 66 calories) national campaign. Results included improved brand awareness among female consumers and increased sales for Bacardi rum in the General Market. Conceived and implemented targeted on-premise program in 1999 which highlighted focus brands within leading restaurants and clubs throughout New York City. This resulted in a 10% increase in sales versus previous year and improved brand image for Bacardi Superior, Bacardi Gold and Bacardi Limon rums. Show less

Responsible for building the Bacardi USA portfolio in the Metro New York area thru superior distributor management and budget controls

Responsible for building the Bacardi USA portfolio in the Metro New York area thru superior distributor management and budget controls. Identified sales void in bottom 800 case volume stores in Metro New York which led to addition of 1 new distributor who specialized in selling these accounts. This broadened Bacardi small size reach in the boroughs of Brooklyn, the Bronx and Manhattan. Bacardi Superior sales grew by 10% in these key areas. Generated market commitment and… Show more Responsible for building the Bacardi USA portfolio in the Metro New York area thru superior distributor management and budget controls. Identified sales void in bottom 800 case volume stores in Metro New York which led to addition of 1 new distributor who specialized in selling these accounts. This broadened Bacardi small size reach in the boroughs of Brooklyn, the Bronx and Manhattan. Bacardi Superior sales grew by 10% in these key areas. Generated market commitment and initiated Dewars' Scotch revitalization project in Hispanic market resulting in an increase in revenue of 135,000 dollars. Secured marketing funds for Dewars' 12 Scotch initiatives in Washington Heights and other Dominican neighborhoods which ran simultaneously with advertising in the Dominican Republic. This resulted in the Metro New York market becoming number 2 in the country in sales, slightly behind Florida. Show less

Implemented Bacardi USA business plans in the states of New Jersey and Delaware. Responsibilities included managing depletion, billing and financial goals for all Bacardi USA brands in the New Jersey Region. Billing goals were achieved 8 years in a row. Introduced and programmed Bacardi Limon rum brand in the state of New Jersey resulting in being named the number one market in the country for sales, distribution and promotions. Implemented and managed all pricing… Show more Implemented Bacardi USA business plans in the states of New Jersey and Delaware. Responsibilities included managing depletion, billing and financial goals for all Bacardi USA brands in the New Jersey Region. Billing goals were achieved 8 years in a row. Introduced and programmed Bacardi Limon rum brand in the state of New Jersey resulting in being named the number one market in the country for sales, distribution and promotions. Implemented and managed all pricing initiatives in the Region which led to achieving 60 % margin objective. Show less

Implemented Bacardi USA business plans in the states of New Jersey and Delaware. Responsibilities included managing depletion, billing and financial goals for all Bacardi USA brands in the New Jersey Region. Billing goals were achieved 8 years in a row. Introduced and programmed Bacardi Limon rum brand in the state of New Jersey resulting in being named the number one market in the country for sales, distribution and promotions. Implemented and managed all pricing… Show more Implemented Bacardi USA business plans in the states of New Jersey and Delaware. Responsibilities included managing depletion, billing and financial goals for all Bacardi USA brands in the New Jersey Region. Billing goals were achieved 8 years in a row. Introduced and programmed Bacardi Limon rum brand in the state of New Jersey resulting in being named the number one market in the country for sales, distribution and promotions. Implemented and managed all pricing initiatives in the Region which led to achieving 60 % margin objective. Show less