Brian Gauthier Email & Phone Number

Waterloo, Ontario

• Plumbing and HVAC wholesale distributor with 8 wholesale branch locations serving builders and trade contractors. 3 kitchen and bath boutiques serving custom home builders, designers and home owners. Responsibilities.
• Established a newly formed Marketing department as a go to resource for measurable gains in sales effectiveness, inventory management and vendor relations.
• Led in the development and launch of an innovative Market Investment Fund strategy that successfully reversed wholesale market share declines on core PVF products. Net profit branch incentives, market price monitors.
• Implemented a fundamental change in showroom operations and planning with the development & launch of a new Watermarks Trade Strategy targeting custom builders, contractor upgrades and designers. Gains in existing.
• Launched a digital marketing initiative with the establishment of a customer data base and regular e-mail blasts to promote key marketing programs. Hundreds of sales leads were generated with average click through.

Toronto

• Manufacturer of above ground pools, pool equipment & accessories serving wholesale distributors, dealers and big box stores in North American and Overseas markets.VP Sales & Marketing (2006 - 2008)Full sales &.
• Led a team initiative to create a private label program for Leslies, North America’s largest pool retailer. In 2006 Atlantic was awarded sole supplier status of a/g pools representing over a $1.0M in added sales revenue.
• Exceeded the 2007 sales budget by 10% on the strength of a customer contract sales strategy, including product exclusives, and tailored purchase incentives. VP Marketing (2000-2006)Full marketing mix responsibilities.
• Championed a horizontal review of purchasing and forecasting practices with operations and vendors to improve customer service levels, and to reduce excess inventories. Customer service levels were improved to 95%+..
• Increased market penetration with the introduction of a new "dealer direct" national brand program. Year 1 sales for Beaches, Waterfront and Summer Fun" exceeded plan by more than 10%. Marketing Director.
• Led the development and launch of a unique master pack concept generating a multi-million lift in sales to Big Box stores and above average GM levels.

Toronto

• Manufacturer of packaged food products. With the acquisition of Chocolate Products Inc. from George Weston Ltd. in 1998 the company focus shifted to a private label sales strategy.Full marketing mix responsibilities.
• Led the revitalization of J-Cloth brand re-usable towels. Consumer focus group research was applied to implement changes in product specs, packaging, and trade sales strategies to successfully deliver increased retail.
• Expanded customer base (including Loblaw Cos.) through the successful development and execution of a snack foods market penetration strategy that targeted branded & private label sales through retail and foodservice. A.

• Independent group of marketing consultants providing a range of client services.Independent Consultant, Client Development Responsibilities included new client development, account management and project management of.
• Successfully competed for 6 major contracts.
• Opened 4 new major accounts, Alberto-Culver Canada Inc., Pillsbury Canada Ltd., Robin Hood Multifoods – Industrial Division, & Canadian Home Products.

• A subsidiary of Gillette, Oral-B markets Oral Care products through retail trade and dental health professional channels. In 1994 marketing and sales management was transferred to the US corporate office as part of a.
• Led two National Sales forces, Retail & Dental Professional with 5 Sales Manager direct reports who in turn were responsible for a total of 20 territory sales representatives.
• Re-organized sales force operations and personnel. A "Strategic Selling" training program and new sales procedures delivered a turnaround in sales results from historical declines to a 7% growth with a 20% reduction in.
• Full marketing mix responsibilities under a global marketing structure.
• Managed the development, test marketing and launch of a new and innovative professional endorsement initiative. The Smart Patient program improved overall profitability and share growth while continuing to build.