Brian Gauthier Email & Phone Number

Toronto, On, Ca

Waterloo, Ontario

Plumbing and HVAC wholesale distributor with 8 wholesale branch locations serving builders and trade contractors. 3 kitchen and bath boutiques serving custom home builders, designers and home owners. Responsibilities include annual marketing plans & marketing team management, vendor relations, central quotations, sales communications, training and customer relations.Accomplishments: • Established a newly formed Marketing department as a go to resource for measurable gains in sales effectiveness, inventory management and vendor relations.• Led in the development and launch of an innovative Market Investment Fund strategy that successfully reversed wholesale market share declines on core PVF products. Net profit branch incentives, market price monitors and vendor support agreements were applied to generate dramatic sales gains in year 1 in excess of 30% followed by sustained growth levels in subsequent years.• Implemented a fundamental change in showroom operations and planning with the development & launch of a new Watermarks Trade Strategy targeting custom builders, contractor upgrades and designers. Gains in existing customer sales combined with over 20 new custom builder conversions to generate a 23% lift in sales revenue year 1. • Launched a digital marketing initiative with the establishment of a customer data base and regular e-mail blasts to promote key marketing programs. Hundreds of sales leads were generated with average click through rates between 5 and 10%.

Toronto

Manufacturer of above ground pools, pool equipment & accessories serving wholesale distributors, dealers and big box stores in North American and Overseas markets.VP Sales & Marketing (2006 - 2008)Full sales & marketing mix responsibilities along with the development and delivery of a multi-national sales budget in collaboration with 3 sales agents and 3 sales managers.Accomplishments• Led a team initiative to create a private label program for Leslies, North America’s largest pool retailer. In 2006 Atlantic was awarded sole supplier status of a/g pools representing over a $1.0M in added sales revenue. • Exceeded the 2007 sales budget by 10% on the strength of a customer contract sales strategy, including product exclusives, and tailored purchase incentives. VP Marketing (2000-2006)Full marketing mix responsibilities for pools and pool equipment with 2 direct reports.Accomplishments• Championed a horizontal review of purchasing and forecasting practices with operations and vendors to improve customer service levels, and to reduce excess inventories. Customer service levels were improved to 95%+ . Inventories were reduced by 25%.• Increased market penetration with the introduction of a new "dealer direct" national brand program. Year 1 sales for Beaches, Waterfront and Summer Fun" exceeded plan by more than 10%. Marketing Director (1999-2000)Full marketing mix responsibilities for pools and pool equipment with 2 direct reports.Accomplishments• Led the development and launch of a unique master pack concept generating a multi-million lift in sales to Big Box stores and above average GM levels. • Enhanced customer relations and increased sales results with the development and facilitation of in-depth product & sales training seminars.

Toronto

Manufacturer of packaged food products. With the acquisition of Chocolate Products Inc. from George Weston Ltd. in 1998 the company focus shifted to a private label sales strategy.Full marketing mix responsibilities for all products.Accomplishments• Led the revitalization of J-Cloth brand re-usable towels. Consumer focus group research was applied to implement changes in product specs, packaging, and trade sales strategies to successfully deliver increased retail presence generating a dramatic sales lift of approximately 80% within 2 years of the re-launch.• Expanded customer base (including Loblaw Cos.) through the successful development and execution of a snack foods market penetration strategy that targeted branded & private label sales through retail and foodservice. A sales lift of approximately 23% was realized within 18 months of the projects launch.

Independent group of marketing consultants providing a range of client services.Independent Consultant, Client Development Responsibilities included new client development, account management and project management of special initiatives. Accomplishments• Successfully competed for 6 major contracts. • Opened 4 new major accounts, Alberto-Culver Canada Inc., Pillsbury Canada Ltd., Robin Hood Multifoods – Industrial Division, & Canadian Home Products.

A subsidiary of Gillette, Oral-B markets Oral Care products through retail trade and dental health professional channels. In 1994 marketing and sales management was transferred to the US corporate office as part of a global restructuring.VP Sales (1994)• Led two National Sales forces, Retail & Dental Professional with 5 Sales Manager direct reports who in turn were responsible for a total of 20 territory sales representatives.• Re-organized sales force operations and personnel. A "Strategic Selling" training program and new sales procedures delivered a turnaround in sales results from historical declines to a 7% growth with a 20% reduction in trade spending expenditures.VP Marketing (!992-1993)• Full marketing mix responsibilities under a global marketing structure.• Managed the development, test marketing and launch of a new and innovative professional endorsement initiative. The Smart Patient program improved overall profitability and share growth while continuing to build professional endorsement levels for the Oral-B brand. Marketing Manager