Brian Gist Email & Phone Number

Saint Paul, Mn, Us

Bloomington, Minnesota, Us

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

Leading development of Wonderworks Keto Friendly Cereals and Remix Snacking Cereals. Responsible for brand development, P&L management, overseeing consumer activation plans.

Minneapolis, Minnesota, Us

Lead cross-functional teams in the development and execution of brand management strategies, including product development, packaging, trade and pricing, marketing communications, and business operations. Develop and execute general management plans which include input into volume, profit and share objectives.

Minneapolis, Minnesota, Us

Developed marketing and communications plans with high-impact promotions and advertising to achieve growth strategies across all marketing levers. Developed and executed plans to achieve volume, profit and share objectives.

Chicago, Illinois, Us

Spearheaded strategic marketing, media planning oversight, and execution of local and national plans for two advertising markets. Oversaw Minnesota market with 228 restaurants, $550,000,000+ in sales, and $8,000,000 local media budget and Iowa/Central Illinois market with 246 restaurants, $600,000,000+ sales, and $8,000,000 local media budget. Worked cross-functionally with operations, training, technology, and franchisee mid-managers to launch McDelivery with UberEATS in Twin Cities, Madison, Des Moines, and Omaha. Built local mobile strategy, including growth KPIs, offer strategy, and content strategy for 700+ restaurants. Led search for advertising agencies for Minneapolis/St. Paul, Minnesota in 2013/2018 and Madison, Wisconsin in 2013.• Reviewed insights and consumer data to determine beverage and dessert LTO plans for 700 restaurants in Midwest, including pumpkin spice latte, peppermint mocha, white chocolate mocha, lemonades, frappes, slushies, frozen Coca-Cola, McFlurry, cookies, and pies.• Certified to speak to media on behalf of McDonald’s USA, LLC and provided training to members of regional leadership and franchisees on speaking to media.• Completed mid-management training classes at Hamburger University (ACE Accredited), including Crucial Conversations, Building and Leveraging Consumer Insights, and Competent Communications, and Intercultural Communications.• Received Team Player Award in 2014 (peer nominated), Director’s Award in 2015, and Officer’s Award in 2017.

Chicago, Illinois, Us

Directed strategic media planning and execution of “Plan to Win” for six DMA advertising cooperatives in Duluth, Rochester, Sioux Falls, Rapid City, Minot/Bismarck, and Sioux City with $223,000,000 in sales and $4,000,000 in local media budget. Served as member of central division merchandising team, group in charge of building average transaction check through innovative merchandising. Participated as member of Midwest place team, cross-functional group of franchisees, marketing, finance, operations, deployment, and construction responsible for assisting owner/operators complete major remodels.• Received national marketing award for two-year sales growth for an advertising cooperative in 2010 and 2011.• Developed campaigns promoting gift cards, adding $2,400,000 in sales for 2011 promotion (top performer in U.S.).• Contributed as member of McDonald’s young professionals network.• Served on national marketing teams to develop strategic recommendations in areas of sustainability and brand trust.• Completed mid-management training classes at Hamburger University (ACE accredited), including Presentation Skills, Media Communications, and Partnering for Results.

Chicago, Illinois, Us

Oversaw local store marketing and promotion execution for approximately 200 company-owned restaurants throughout Northeast. Supervised, trained, and developed 16 local store marketing coordinators, each directly in charge of $1,500,000 in annual incremental sales. Facilitated training seminars for operations consultants and franchisees on local sales building. Served as Raleigh Region Marketing Supervisor for three months while team member on leave.

Chicago, Illinois, Us

Busiest McDonald’s in United States with $11,000,000 in sales, 32 managers, and 200+ employees. Implemented operational and marketing systems leading to 44% increase in profit and 26% increase in sales.

Chicago, Illinois, Us

Provided training support to new managers and crew in New Orleans after Hurricane Katrina devastated Gulf Coast. Served on McDonald’s Olympic Champion Crew, one of 67 selected to represent McDonald’s USA at 2004 Olympics in Athens, Greece, serving athletes, coaches, and officials in Olympic Village. Received Best in Class Award, East Division in 2004.

Chicago, Illinois, Us

Master Of Business Administration (Mba), Marketing - Brand Management

Marketing, Business To Business Marketing