Project Management: Managed all aspects of product development from conception through design, development, manufacturing, and market launch. Directed vendors and sub-contractors, delivering an innovative, best in class global product line that exceeded product requirements, milestones, customer needs, and financial goals. Gathered and managed feedback to aid in the development of strategic initiatives, line planning, pricing, and production. Coordinated product testing to meet global compliance and safety standards. Responsible for the execution of presentations at sales meetings, trade shows, product clinics, and line reviews. Working knowledge of tooling development and manufacturing, injection molding, and material sourcing.Design Management: Directed all visual aspects of the product line, including the management of internal and external designers. Ensured creative concepts were executed and the brand continued as the leader in graphic design, industrial design, and technology in the industry. Contributing designer for the product line. Maintained brand strength and competitiveness through the utilization of market research and tactical design concepts. Responsible for drafting and managing the execution of product briefs, creative briefs, and technical packages.

Assisted with all tasks critical to product management and product development. Responsible for all graphic development. Maintained communication and relationships with vendors and factories ensuring concepts were executed and timelines were met. Presented product line and concepts to gather feedback. Managed all testing and rider feedback to confirm quality, fit, and function.

Responsible for ensuring customer satisfaction with efficient service while meeting department benchmarks. This involved processing orders, returns and deliveries. Also utilized product knowledge to address customers questions and concerns.

Involved with all company operations such as sales, merchandising, training, managing, product buying, as well as designing promotional materials.

Designed brochures, posters, brand/corporate identities, packaging, websites, skateboard decks, magazine ads, annual reports, icons, and environmental pieces for Dh Studios, All Girl Skate Jam, AIGA, Reebok International, among others. Interfaced with clients, as well as illustrators, photographers, copywriters, printers and product designers.