• Detailed R analysis of marketing segmentation involving SAP CRM customer data and SAP ECC sales data. Analysis structure provided key insights to revise the segmentation strategy.• Implementation of tools for improved team efficiency including CRISP-DM and project management structures.• Digital customer journey measurement and analysis.

• Developed Python scripts to parse and reformat large XML files containing complex product data. This approach saved tens of hours of manual work per month, and provided the basis for a content data warehouse.• Implemented a SQL Server database for complex product data providing new flexible and efficient reporting and analytical capabilities. This approach has been widely used in preparation for an upcoming migration.• Migrated thousands of web pages and assets from a legacy CRM to a new PIM system with high fidelity on a tight schedule in a very visible project.• Overcame reporting deficiencies by building Python web scraping tools to efficiently gather web asset data.• Developed a robust process with business teams enabling efficient content rewriting and data handling.

• Worked in conjunction with the Eloqua Architect and IT to implement Eloqua tracking and reporting.• Implemented Marketing Funnel Reporting, tracking prospects from original contact to lead qualification.

• Managed requirements for analytics views of SAP data used for machine learning and statistical processing.• Worked with the Business Intelligence to implement views in SAP HANA, and visualizations in Tibco Spotfire.• Gathered analytics requirements for a site redesign in conjunction with user experience design.• Designed the data collection architecture, collaborated with IT and vendor on testing and implementation.• Trained Marketing and Product Management teams in analytics principles and reporting techniques.• Trained and managed an offshore team in analytics to take on operational reporting tasks.

• Collaborated with Marketing, CRM, eCommerce and User Experience team members to identify measures, collect and process data, and analyze that data to determine the impact and effectiveness of Marketing activities, Online Sales, and web user experience.• Oversaw the implementation of Adobe SiteCatalyst data collection. Managed a project to remediate issues in the SiteCatalyst implementation and restore confidence in the data collection process.• Collaboratively developed a measurement strategy to evaluate the impact of a major site redesign.

• Responsible for the end-to-end process of collecting, processing, and formatting sample data from various corporate systems to a survey vendor for an ongoing corporate survey. • Developed business processes to make the collection more accurate and effective. • Automated data collection and processing using SQL Server and SSIS working with a team of two in India. This database formed the foundation of a more robust platform that is used for data processing and reporting today.

• Designed and developed customer facing and internal eBusiness solutions across a major business group.• Collaborated with Marketing team members on the development of the customer facing information architecture.• Introduced the web standards to the web design process, and managed the development of the first set of standards-based web templates for a major business group.

• Administered and supported internet, intranet, and partner extranet solutions for a major manufacturing business unit. Developed web applications and business processes. Collaborated with product management teams as a part of the product development lifecycle.• Rescued the implementation of a support knowledge base by developing a Java and ASP application in conjunction with off-the-shelf search and replication technology. This solution saved $100K and was widely adopted.• Integrated a third-party licensing solution into a Java-based server platform used to process test data.

• Responsible for the design and development of business applications for mainframe, client-server and web for a $2.7 billion manufacturing organization.• Managed inventory migration from mainframe to SAP with to-the-penny accuracy.

• Responsible for digital shipment quality control and productivity tool development.