Brian Goodwin Email & Phone Number

• Detailed R analysis of marketing segmentation involving SAP CRM customer data and SAP ECC sales data. Analysis structure provided key insights to revise the segmentation strategy.
• Implementation of tools for improved team efficiency including CRISP-DM and project management structures.
• Digital customer journey measurement and analysis.

• Developed Python scripts to parse and reformat large XML files containing complex product data. This approach saved tens of hours of manual work per month, and provided the basis for a content data warehouse.
• Implemented a SQL Server database for complex product data providing new flexible and efficient reporting and analytical capabilities. This approach has been widely used in preparation for an upcoming migration.
• Migrated thousands of web pages and assets from a legacy CRM to a new PIM system with high fidelity on a tight schedule in a very visible project.
• Overcame reporting deficiencies by building Python web scraping tools to efficiently gather web asset data.
• Developed a robust process with business teams enabling efficient content rewriting and data handling.

Fort Collins, Colorado, United States

• Worked in conjunction with the Eloqua Architect and IT to implement Eloqua tracking and reporting.
• Implemented Marketing Funnel Reporting, tracking prospects from original contact to lead qualification.

Fort Collins, Colorado Area

• Managed requirements for analytics views of SAP data used for machine learning and statistical processing.
• Worked with the Business Intelligence to implement views in SAP HANA, and visualizations in Tibco Spotfire.
• Gathered analytics requirements for a site redesign in conjunction with user experience design.
• Designed the data collection architecture, collaborated with IT and vendor on testing and implementation.
• Trained Marketing and Product Management teams in analytics principles and reporting techniques.
• Trained and managed an offshore team in analytics to take on operational reporting tasks.

Fort Collins, Colorado Area

• Collaborated with Marketing, CRM, eCommerce and User Experience team members to identify measures, collect and process data, and analyze that data to determine the impact and effectiveness of Marketing activities.
• Oversaw the implementation of Adobe SiteCatalyst data collection. Managed a project to remediate issues in the SiteCatalyst implementation and restore confidence in the data collection process.
• Collaboratively developed a measurement strategy to evaluate the impact of a major site redesign.

Fort Collins, Colorado Area

• Responsible for the end-to-end process of collecting, processing, and formatting sample data from various corporate systems to a survey vendor for an ongoing corporate survey.
• Developed business processes to make the collection more accurate and effective.
• Automated data collection and processing using SQL Server and SSIS working with a team of two in India. This database formed the foundation of a more robust platform that is used for data processing and reporting today.

Fort Collins, Colorado Area

• Designed and developed customer facing and internal eBusiness solutions across a major business group.
• Collaborated with Marketing team members on the development of the customer facing information architecture.
• Introduced the web standards to the web design process, and managed the development of the first set of standards-based web templates for a major business group.

Fort Collins, Colorado Area

• Administered and supported internet, intranet, and partner extranet solutions for a major manufacturing business unit. Developed web applications and business processes. Collaborated with product management teams as a.
• Rescued the implementation of a support knowledge base by developing a Java and ASP application in conjunction with off-the-shelf search and replication technology. This solution saved $100K and was widely adopted.
• Integrated a third-party licensing solution into a Java-based server platform used to process test data.

Longmont, Colorado Area

• Responsible for the design and development of business applications for mainframe, client-server and web for a $2.7 billion manufacturing organization.
• Managed inventory migration from mainframe to SAP with to-the-penny accuracy.

Greater Denver Area

• Responsible for digital shipment quality control and productivity tool development.

Master Of Science - Ms, Applied Statistics

Bachelor'S Degree, Mathematics

Activities and Societies: Math Club