Widely recognized as one of the country’s leading Electrical and Lighting Distributors, Trade Electric offers high quality electrical and lighting products and services throughout the Mid West and South East of Ireland. Initially launched in Limerick in 1971, Trade Electric has continued to grow over the past 45 years with well-established branches now meeting customers’ demands in Limerick, Kilkenny, Wexford, Newcastle West, Waterford, Nenagh, Cork, Santry and Stillorgan. While continuing to provide a first class service and an extensive range of products, Trade Electric remains an independent, 100% Irish owned company.

implementing instore p.o.s across multiple brands across the following channels - retail, off trade and on trade and also textiles and electronics

Calling into Key accounts in the Munster region winning market share by gaining extra promotional space, increasing the presence of NPDs and securing them into the permanent fixtures and increasing the quantity of skus each store carries.

Working exclusively on the Phillip Morris International tobacco brands across Munster calling into independent stores and multiples to engage with and educate retailers on all brands on our portfolio. During this contract I helped achieve growth on the Philip Morris affordable brands of cigarettes.

Covering West Dublin and Kildare areas developing the Ferrero brands across Dunnes Stores and Supervalu.Winning extra secondary key locations in stores for fsdu placements and WoW displays for all seasonal activities as well as regular promotional activity.

Providing relief cover nationwide across all retail outlets selling a range of household cleaning products via van sales. Increasing shelf space when in store and introducing new products to store where applicable. Implementing planograms on various sections through out the stores ,rectifying store book stocks in order to gain correct automatic orders within Tescos

2015- year of Ice cream and the Perfect city-Dublin. The perfect city project will see Dublin be painted red with HB Ice cream, I have been tasked to increase brand awareness and visibility for OOH (out of home) ice cream across all convienience channels in South Dublin covering some 800 outlets. I am achieving this by working with retailers to increase instore visibility maximising instore space by increasing freezer sizes or adding a second where possible, making sure these freezers are well maintained with current POS and are in a clean presentable state and filled to capacity with all lines and NPDs. Its a tough and challenging role that requires alot of planning, carrying out of strategic plans set be project manager and co-ordinating with van sales and a role i am enjoying as the end result should be very rewarding.

day to day running of the store, learning how to use their systmes for wage control, keeping to budgets, doing orders through the automatic system also direct orders, stock control and waste management

Fixed contract to cover the Leinster area promoting and selling Carrol's new 1st of its kind range of ham into supermarkets, also promoting at trade shows by doing samples and speaking to group buyers and educating them on the benefits and target market of the range.

FMI is an agency that places personel into the field on behalf of various companies.Worked as part of a team on various projects on an ad-hoc basis. These projects were merchandising roles for companies such as Coca Cola, Cadburys, Keelings and John West.

One of Ireland’s top three bottled water companies - €10m annual turnover - 40 employees - formerly part of €4.5bn annual sales Kerry Group before management buy-out (MBO).; Effectively led diverse range of strategic and operational account management and business development activities aimed at merchandising stock into stores utilising planogram implementation methodologies to secure prime selling space and facilitate stock card ordering by optimising shelf space, inventory turns and profit margins. Reported on regular basis to company’s national account manager, presented informative sales and customer service data and raised issues as appropriate. Significantly contributed to work of other sales colleagues by deputising for them whenever necessary and completing sales calls and commitments in their absence. Also made recommendations on store merchandising and marketing collateral in line with company’s overall sales strategy.Received plaudits for gaining prime sales space in stores by building lasting relationships and trust with store managers, implementing planograms and special offer displays that ensured increased sales by gaining shelf space and having as many products on sale as possible.Widely acclaimed for training and supporting colleagues, especially on company’s computerised expenses system, as well as assisting IT helpdesk when that facility was overstretched.