Marketing Specialist
Current- Manage Mount Vernon’s email marketing program. Write and create email newsletters to highlight Mount Vernon news, events, merchandise, history articles, videos, and other items of interest.- Support the email marketing needs of departments throughout the organization.- Create and maintain email automations to send emails and keep contact records up-to-date.- Analyze email performance. Work to implement strategies to increase engagement and revenue.- Help to plan, set up and monitor digital ad campaigns including social media and display ads.- Assist with creating social media posts and monitoring social media comments as needed.- Produce monthly performance report that analyzes online revenue and email performance.- Assist in managing department budget; reconcile invoices.