Brian Hein Email & Phone Number

Denver, CO, US

A seasoned Consultant/Broker specializing in the Wine and Spirits industry, with a focus on the Colorado market. With a deep understanding of local trends and consumer preferences, I work closely with brands to develop tailored strategies for success in this competitive market. Leveraging a strong network of retailers, distributors, and industry.

Atotonilco El Alto Jalisco, MX

Broker and manage emerging Tequila brand in the State of Colorado

Miramar, FL, US

• Oversaw $8.4M wine and spirits shipments, depletions, and distribution in Colorado (40–45 cases), including departmental budgets (incentives, samples, demos, tastings, travel and entertainment).
• Grew case volume 20% (2019) through consultative selling and by driving sales team portfolio awareness.
• Provided distributor national product programs, enhancing sales volume across footprint to increase points of distribution (PODs) and brand awareness, and leading to 92% attainment of national programs.
• Gained extra focus on desired brands by creating and implementing incentive programs, from sales to management level.
• Trained distributor managers and sales team members continually, observing competitive market activity and evaluating distributor execution against company initiatives.

• Promoted to Key Account Manager to handle top accounts in the region
• As part of the Universal Account Teams, we are focused on key accounts relationships and are planning to take over larger key accounts such as Kroeger, Safeway, and others as licenses are made available
• Team sold over $20.3 million in volume with an overall increase of 7.2% over the prior year
• Over $237.4 thousand cases sold with an overall increase of 5.5% over the prior year
• Trains and mentors a team of 12 sales representatives within the territory resulting in team successes
• Works with team to ensure proper shelf placement, pricing and merchandising on a daily and weekly basis

Miami, Florida, US

• Managed a team of 5 team members with oversight of sales, merchandising and various key accounts
• Responsible for up to 5 sales reps in the Denver metro area.
• Increased territory case depletions by 7% for 2016 and increased it by 9.7 % for 2017
• Increased dollar volume by 6.5% for 2016 and increased it by 10.44% for 2017
• Accounts include several of the key retailers in the market - Apple Jack, Bubbles, Lucas, and Davidson’s
• Understand the competition and remain apprised of market trends and development within specific categories, geographic regions, and accounts

• Responsible for sales and customer relations for major accounts within a geographic territory
• Consistently ranked in the top 10% in the Atlantic division since the date of hire
• Ranked in top10% of company out of 110 sales representatives
• Top performer in new product introduction and placements
• Monitored consumer behavior via competitive analysis and continued insight into trends
• Maintain consistent price points and shelf sets at the retail level in accordance with the brand strategy

• Responsible for the overall operations, including personnel, processes, and revenue for multi-store locations
• Provided leadership and direction to 55 employees including general managers, assistant managers, shift leaders, cooks and cashiers
• Reduced employee turnover 28% by implementing meal and incentive plans and through open communication during employee meetings
• Managed the Point of Sales application to effectively track sales, order accuracy, and customer data for both internal and corporate reporting
• Utilized data reports identifying opportunities to improve sales, inventory and staffing needs
• Reduced loss prevention by conducting monthly inventories and mid-month spot checks