Brian Heiser Email & Phone Number

New York, Ny, Us

• Established and oversaw a global brand marketing team of over 30 members, as well as external partners and agencies.• Spearheaded a comprehensive reimagining of all brand touchpoints, including logo, photography, packaging, and store design, resulting in heightened brand consistency and consumer resonance.• Developed brand DNA and guidelines, ensuring uniformity in messaging, tone, and visual identity across all channels.• Crafted seasonal and brand marketing strategies, leading to a 15% increase in brand awareness through emotionally resonant campaigns.• Created influencer-driven social campaigns to enhance fashion relevance and amplify brand visibility.

New York, Ny, Us

San Francisco, California, Us

• Led a 30-member team responsible for enhancing store environment, visual merchandising, and retail marketing across gap specialty sub-brands.• Created and piloted a new store concept to modernize the brand and increase operational efficiency. • Formulated a retail strategy driving a 10% increase in comparable sales and meeting business performance targets.• Developed creative marketing elements to enhance customer experience and streamline store operations, resulting in a 5% reduction in payroll expenses.

Pittsburgh, Pa, Us

• Created an experiential retail concept to build brand relevancy, create an emotional connection with the customer, that drove 7% increase in traffic, 10% increase in sales and won the 2018 specialty retail design of the year. • Developed innovative store creative, activations and popups that increased brand awareness, customer engagement, cross-channel social content, and built brand affinity achieving #1 US share position in jeans for teens.

Pittsburgh, Pa, Us

• Led the International marketing and visual teams, including owned and operated marketing managers.• Created 360-degree market launches for 10+ countries growing AE’s international presence.

Pittsburgh, Pa, Us

San Francisco, California, Us

Bentonville, Arkansas, Us

Pittsburgh, Pa, Us

American Eagle Outfitters SR Manager, Visual Creative Flagship Visual ManagerSR Manager, Visual CreativeVisual Merchandising Manager, Men’s Division

San Francisco, California, Us

Visual Merchandising Manager, Banana Republic Men’s DivisionArea Visual Coordinator, Banana Republic San FranciscoDistrict Visual Coordinator, Gap South Bay