Brian Holder Email & Phone Number

Austin, Tx, Us

Austin, Texas, Us

Dedicated SEM Manager for real estate accounts. Focus on Demand Gen, Search, Banner and Youtube ad creation.

Jefferson City, Tennessee, Us

Led RFPs and implemented several programs and tactics to aid franchisees in acquiring and retaining customers including CRM(HubSpot), Loyalty Programs, Social Media/Listings (Rallio), PR Agency support, Media Planning/Buying, and a local marketing automation platform.Developed local marketing strategies across PR, social media, paid ads, partnerships, etc., and managed all digital and traditional efforts to support client marketing efforts across paid advertising, PR, loyalty, and CRM (email/SMS).Tested and executed digital marketing (PPC), SEO, content marketing, CRM (email, direct mail), event marketing, and paid social media campaigns to drive revenue and increase monthly system-wide partner/channel lead generation by 311% and qualified leads by 233%.Established relationships with key stakeholders in the industry to ensure the visibility of products and services within target markets. Analyzed market trends and competitive landscape to identify opportunities for growth and differentiation.

Austin, Texas, Us

• Managed InsigniaNexus's SEO and content marketing, which was used for rank tracking, keyword research, and building organic traffic. Also managed Google Ads for several product lines and e-commerce stores. • Managed SEM and SEO processes and efforts for 60 B2B and B2C clients. Created SEO-focused content and internal links from the home page to internal pages that needed authority.• Led multivariate testing of landing pages and ongoing testing of ad copy, resulting in a 15% increase in CTR, CPC reduction by 40% or more, and a 50% improvement in conversion rates. (Total spend for individual accounts ranged from $5k to $30k).•Motitered Google Ads accounts, updated negative keywords, developed copy ran monthly reports on keyword trends, and adjusted budgets.•Implemented triggers, classes, controllers, and components to customize Salesforce functionality according to each customer journey.• Analyzed customer data to identify opportunities for improving campaign performance.

Raleigh, North Carolina, Us

• Managed all web and online marketing projects for over a dozen clients, this included Pfizer, Johnson & Johnson, and CRF Bracket with budgets ranging from $50k - $450k.• Provide leadership, coaching, and management to a global team of 20+ to ensure performance, development, and retention.• Member of the Senior Management Team, assisting in the development and implementation of the corporate strategy. Executed multiple complex ATUs (Awareness, Tracking, and Usage), brand positioning & market segmentation studies. Created surveys for focus groups to gather research for client products.• Increase annual recurring revenue by 500% over 2 years through partnerships with sales, crucial marketing hires, and optimization of SEM and SEO strategies.

Saint-Mandé, Île-De-France, Fr

● Managed initial marketing campaign strategy for Just Dance 2018, Far Cry 5, and Tom Clancy's Ghost Recon Wild Lands. Just Dance 2018 increased net bookings by 132% in Q4.● Focused on UI/UX on-site and drove desired customer behaviors resulting in record metrics (15+ min. time spent, 40+% more acquisition & record content consumption).● Developed social media presence to expand game title visibility. Redesigned the company's game image and site to be more user-friendly, updated videos to showcase recent projects, and increased YouTube channel viewership via SEO.● Created focus groups to gather qualitative research on the player database as well as consumers pre-launch and post-launch of video game titles and media streaming.

Indianapolis, Indiana, Us

● Increased brand recognition and awareness through a robust multi-tiered marketing and communications campaign to humanize the brand and highlight differentiating aspects. Won internal recognition for expedition to market and exceeded benchmarks by 12%.● Increased web traffic by over 25% by incorporating improved CMS, Marketo/Salesforce, and CRM tools.● Managed daily website activities, including intranet design and content management, PPC campaigns, and SEO/SEM to maximize conversion rates and increase traffic.●Built custom reports in Salesforce and Pardot to track key metrics such as return on investment and updated●Optimized email templates for better user experience, resulting in higher open rates.

Bachelor'S Degree, Communication And Media Studies

Associate'S Degree, Forensic Science And Technology