Brian Houck

Brian Houck Email and Phone Number

Owner @ BHCreative
Scottsdale, AZ, US
Brian Houck's Location
Scottsdale, Arizona, United States, United States
Brian Houck's Contact Details

Brian Houck personal email

n/a

Brian Houck phone numbers

About Brian Houck

Experienced design leader with demonstrated history of working in the consumer products and retail industries. Expert in leading the entire process from ideation through design and execution. Strategically oriented and consumer insights driven.

Brian Houck's Current Company Details
BHCreative

Bhcreative

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Owner
Scottsdale, AZ, US
Brian Houck Work Experience Details
  • Bhcreative
    Owner
    Bhcreative
    Scottsdale, Az, Us
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  • Bhcreative
    Owner
    Bhcreative 2017 - Present
    Phoenix, Arizona Area
    Applying my extensive experience in the consumer goods and retail industries to help my clients grow their brands and company. I have a proven track record as a brand designer and creative leader. With a network of industry experts, I can lead the entire project or only the parts you need. From strategic development and consumer insights, to creative development and execution, through commercialization and standard setting, together we'll develop a clear and distinctive personality and voice for your brand that is consistent and effective across multiple media platforms.
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  • Harkins Theatres
    Director, Creative Services
    Harkins Theatres Jan 2018 - Sep 2018
    Scottsdale, Az
    Led the Creative Services team in development and execution of marketing materials for this growing entertainment company including traditional and digital campaigns, video production, packaging and theater support.
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  • Petsmart
    Director, Packaging, Product And Display Design
    Petsmart 2014 - 2017
    Phoenix, Arizona
    Managed design team in creative development and implementation of brand design, product, packaging, and point-of-sale for PetSmart’s eighteen proprietary brands (total annual revenue of $1.8 billion). Highlights:• Brand and package redesigns for the top 3 brands (Grreat Choice, Top Paw, and TopFin), resulting in notable sales growth for all in key categories.• Introduced new dog and cat food brand (Good Natured), including positioning and strategy development• Elevated drive-aisle promotional display design and quality helping achieve increased sales, product assortment and longevity of displays.
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  • The Dial Corporation, A Henkel Of America
    Director, Visual Brand Communications
    The Dial Corporation, A Henkel Of America May 2002 - Jan 2014
    Led design management team and on-site staff in development and implementation of all brand design for the company’s four core business units. Brands included Dial® soap, Right Guard® deodorant, Renuzit® air fresheners, and Purex® detergents. Highlights:• All brands underwent full brand refreshes and package innovations on a planned schedule to improve their competitiveness and relevance with consumers and retailers• Two separate Renuzit redesigns drove double digit sales growth with no additional promotion, advertising or pricing changes• Structural and graphics development of multiple product innovations including Renuzit ambient air freshener, Dial For Men, and Purex Complete.
  • The Dial Corporation
    Senior Package Design Manager
    The Dial Corporation 1987 - 2002
    Managed all package design and consumer promotion activity for the Personal Care Division. Accomplishments include redesigns of all brands and developing relationships with promotional partners include Children’s Miracle Network and NASCAR.
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Brian Houck Skills

Consumer Products Packaging Graphics Integrated Marketing Brand Management Management Customer Insight Brand Development Creative Direction Cross Functional Team Leadership Advertising Marketing Strategy Brand Architecture Product Innovation Competitive Analysis Product Development Market Research Art Direction Packaging Engineering Marketing Strategic Planning Marketing Research Graphic Design Product Marketing Fmcg Personal Care Product Design Packaging Design Segmentation Fast Moving Consumer Goods

Brian Houck Education Details

Frequently Asked Questions about Brian Houck

What company does Brian Houck work for?

Brian Houck works for Bhcreative

What is Brian Houck's role at the current company?

Brian Houck's current role is Owner.

What is Brian Houck's email address?

Brian Houck's email address is br****@****kel.com

What is Brian Houck's direct phone number?

Brian Houck's direct phone number is (211) 797*****

What schools did Brian Houck attend?

Brian Houck attended Northern Arizona University.

What skills is Brian Houck known for?

Brian Houck has skills like Consumer Products, Packaging, Graphics, Integrated Marketing, Brand Management, Management, Customer Insight, Brand Development, Creative Direction, Cross Functional Team Leadership, Advertising, Marketing Strategy.

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