Group Creative Director
Irving, Texas, Us
During my time at TracyLocke, I managed a creative team on a diverse range of clients for an equally wide-range of content.My most recent clients were HP, which I worked on from 2012 until 2020, and GODIVA for the past nine months.On HP and GODIVA, I managed a team of art directors, designers and writers. At its height, the group consisted of about twenty creatives where I reported into the ECD.The majority of the projects we produced were for Global Creative Platforms (Toolkits) for PC and Printer product launches. The work we created went to regional clients and agencies where they trans-created it for their country.The work included strategy, product demo videos, print, digital, retail displays, and messaging.In addition to these projects, we created several events, packaging, brand videos, and e-commerce assets.Prior to HP, I lead creative teams for Pepsi, Starbucks, Chase Sapphire, Mastercard, PlayStation, Lipton, Hershey’s, Grand Marnier, and AB InBev Beers among others.