I am a seasoned marketing leader with over 16 years of experience in driving growth, brand awareness, and product positioning for leading brands. My passion is to create engaging and loyal customer experiences that connect people with the brands they love.As the former Senior Director of Product Marketing for Yahoo Sports, I led a high-performance team of eight product marketing managers responsible for the growth of the Yahoo Sports vertical, the #2 most visited online sports destination with 60 million monthly users. I managed the marketing strategy and execution for over 20 distinct products across Yahoo Sports, Yahoo Fantasy, Yahoo Sportsbook and Rivals, delivering user acquisition, retention, and engagement programs with owned, performance, and awareness media. I also spearheaded strategic partnerships with the NFL and NBC Sports, launching innovative mobile and streaming offerings that achieved record-breaking daily active users and unique viewers. Additionally, I leveraged data analytics and customer insights to optimize product positioning and messaging, business planning and budgeting, CRM and lifecycle management, media and performance campaigns, and social media marketing.