Brian Hanson

Brian Hanson Email and Phone Number

Chief Digital Officer | Digital Thought Leader | Omnichannel | Digital Transformation | Customer Experience | Strategy @ Third Tau Consulting
Brian Hanson's Location
Sarasota, Florida, United States, United States
Brian Hanson's Contact Details

Brian Hanson personal email

n/a
About Brian Hanson

Brian Hanson is a Chief Digital Officer | Digital Thought Leader | Omnichannel | Digital Transformation | Customer Experience | Strategy at Third Tau Consulting. He possess expertise in mobile applications, mobile technology, mobile devices, mobile commerce, digital marketing and 46 more skills.

Brian Hanson's Current Company Details
Third Tau Consulting

Third Tau Consulting

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Chief Digital Officer | Digital Thought Leader | Omnichannel | Digital Transformation | Customer Experience | Strategy
Brian Hanson Work Experience Details
  • License Coach
    Chief Digital Officer
    License Coach Jul 2014 - Present
    • Hired to reinvent e-learning system, create new revenue channels, reduce staff overhead, and simplify engagement.• Designed and implemented an online, adaptive e-learning platform that leveraged behavior management and student guidance, resulting in 30% increase in course completions.• Simplified and automated the student journey and support staff tasks, resulting in 90% staff reduction within 6 months of implementation.• Developed automated digital marketing system, increasing sales interactions by 100x, while reducing sales staff by 30%.• Developed social media strategy, creating the most followed accounts in industry.• Identified opportunity to extend training platform and created an integrated recruiting system that converted company from providing a product that was a potential business roadblock into a business builder, resulting in increased revenue and executive relationships with clients.• Recruited and developed talent, promoting 2 team members into senior roles.• Identified missing account management function and transformed customer support staff to customer performance coaches, increasing customer contacts from annual to monthly, won back over 50% of lost accounts.
  • Third Tau Consulting
    President
    Third Tau Consulting May 2014 - Present
    Sarasota, Florida, Us
    • Engaged by private equity to advise pending and recent investments.• Created online university for a pharmaceutical company, transforming training functions from cost to profit center.• Advised investors about potential purchases; performed technology due diligence audits.• Developed product roadmap and product sustainability study for a leading lifestyle application that resulted in sale of company.• Led strategic planning process for non-profits, resulting in increased fund raising, larger membership, financial stability, and improved customer satisfaction.
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  • 1-Board, Inc.
    President
    1-Board, Inc. Oct 2012 - May 2014
    • Recruited to launch a healthcare technology startup.• Created multi-year product roadmap for omni-channel technology ecosystem that promoted patient compliance via behavioral change management.• Defined initial target applications of product, resulting in high-profile early adopters.• Led investor relations and subsequent future-round investment negotiations.• Recruited and developed talent, built initial team, promoted staff into senior management positions.
  • The Marketing Arm
    Senior Vice President Planning
    The Marketing Arm Jan 2009 - Oct 2012
    Dallas, Texas, Us
    • Promoted into role to build the company’s strategy and consulting practice area.• Designed the first in-venue digital sports marketing environment in AT&T Center, increasing AT&T’s reputation as mobile technology leaders, consumer desire for new mobile devices, and mobile device and usage sales. Concepts adopted by all major sports league as nationwide standards.• Created award winning, omni-channel compliance campaign for Novartis that increased sales beyond the one-additional-month expectation.• Crafted consumer preference testing which allowed a leading CPG to reduce bilingual printing, saving $M/year.• Implemented agency standards for mobile behavior data collection and analysis, developing a services add-on that increased project revenues by 10%. • Introduced many new technologies to consumers (2D barcodes, SMS, mobile applications, AR, and Bluetooth broadcasting), resulting in inclusion of client brands in case studies, award nominations, press coverage and industry standards.
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  • The Marketing Arm
    Senior Vice President Technology
    The Marketing Arm Apr 2006 - Jan 2009
    Dallas, Texas, Us
    • Hired to transform technology group from a startup to corporate organization.• Created new product and service offerings; strengthened the agency’s industry thought leadership and transitioned technology from cost to profit center.• Transformed dead-ended startup infrastructure into fault-tolerant infrastructure that maintained a 99.9% up-time throughout massive, multi-year scaling.• Developed vendor management process that resulted in expanding into 3 new business channels.• Recruited and developed talent, promoting staff into leadership positions, and created succession plan that eliminated attrition.
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Brian Hanson Skills

Mobile Applications Mobile Technology Mobile Devices Mobile Commerce Digital Marketing Agile Methodologies E Commerce Product Management Mobile Marketing User Experience Software Development Digital Strategy Vendor Management Analytics Start Ups Strategic Partnerships Digital Media Mobile Internet Mobile Advertising E Learning Behavior Modification Military Healthcare Information Technology Strategic Technology Planning Learning Management Systems Strategy Web Analytics Integrated Marketing Interactive Marketing Online Marketing Mobile Strategy Marketing Strategy Leadership Systems Integration Business Analysis It Strategy Adult Education Marketing Online Advertising Business Development Advertising Social Media Business Process Improvement Business Intelligence Program Management Educational Technology Management Business Process Analysis It And Business Strategy Alignment Mobile Learning E Learning Implementation

Brian Hanson Education Details

  • Harvard University
    Harvard University
    Social Sciences

Frequently Asked Questions about Brian Hanson

What company does Brian Hanson work for?

Brian Hanson works for Third Tau Consulting

What is Brian Hanson's role at the current company?

Brian Hanson's current role is Chief Digital Officer | Digital Thought Leader | Omnichannel | Digital Transformation | Customer Experience | Strategy.

What is Brian Hanson's email address?

Brian Hanson's email address is bh****@****arm.com

What schools did Brian Hanson attend?

Brian Hanson attended Harvard University.

What skills is Brian Hanson known for?

Brian Hanson has skills like Mobile Applications, Mobile Technology, Mobile Devices, Mobile Commerce, Digital Marketing, Agile Methodologies, E Commerce, Product Management, Mobile Marketing, User Experience, Software Development, Digital Strategy.

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