Brian Hanson Email & Phone Number

• Hired to reinvent e-learning system, create new revenue channels, reduce staff overhead, and simplify engagement.• Designed and implemented an online, adaptive e-learning platform that leveraged behavior management and student guidance, resulting in 30% increase in course completions.• Simplified and automated the student journey and support staff tasks, resulting in 90% staff reduction within 6 months of implementation.• Developed automated digital marketing system, increasing sales interactions by 100x, while reducing sales staff by 30%.• Developed social media strategy, creating the most followed accounts in industry.• Identified opportunity to extend training platform and created an integrated recruiting system that converted company from providing a product that was a potential business roadblock into a business builder, resulting in increased revenue and executive relationships with clients.• Recruited and developed talent, promoting 2 team members into senior roles.• Identified missing account management function and transformed customer support staff to customer performance coaches, increasing customer contacts from annual to monthly, won back over 50% of lost accounts.

Sarasota, Florida, Us

• Engaged by private equity to advise pending and recent investments.• Created online university for a pharmaceutical company, transforming training functions from cost to profit center.• Advised investors about potential purchases; performed technology due diligence audits.• Developed product roadmap and product sustainability study for a leading lifestyle application that resulted in sale of company.• Led strategic planning process for non-profits, resulting in increased fund raising, larger membership, financial stability, and improved customer satisfaction.

• Recruited to launch a healthcare technology startup.• Created multi-year product roadmap for omni-channel technology ecosystem that promoted patient compliance via behavioral change management.• Defined initial target applications of product, resulting in high-profile early adopters.• Led investor relations and subsequent future-round investment negotiations.• Recruited and developed talent, built initial team, promoted staff into senior management positions.

Dallas, Texas, Us

• Promoted into role to build the company’s strategy and consulting practice area.• Designed the first in-venue digital sports marketing environment in AT&T Center, increasing AT&T’s reputation as mobile technology leaders, consumer desire for new mobile devices, and mobile device and usage sales. Concepts adopted by all major sports league as nationwide standards.• Created award winning, omni-channel compliance campaign for Novartis that increased sales beyond the one-additional-month expectation.• Crafted consumer preference testing which allowed a leading CPG to reduce bilingual printing, saving $M/year.• Implemented agency standards for mobile behavior data collection and analysis, developing a services add-on that increased project revenues by 10%. • Introduced many new technologies to consumers (2D barcodes, SMS, mobile applications, AR, and Bluetooth broadcasting), resulting in inclusion of client brands in case studies, award nominations, press coverage and industry standards.

Dallas, Texas, Us

• Hired to transform technology group from a startup to corporate organization.• Created new product and service offerings; strengthened the agency’s industry thought leadership and transitioned technology from cost to profit center.• Transformed dead-ended startup infrastructure into fault-tolerant infrastructure that maintained a 99.9% up-time throughout massive, multi-year scaling.• Developed vendor management process that resulted in expanding into 3 new business channels.• Recruited and developed talent, promoting staff into leadership positions, and created succession plan that eliminated attrition.