Brian Murphy Email & Phone Number

United States

Chicago, Illinois, United States

• Strategic manager for all clients, with special focus on digital channels, mainlysocial, audio, display advertising• Campaign creation in Meta, YouTube, TikTok, Twitter, Snap and any other social platforms• Creation and monitoring of Search, Discovery, Shop, YouTube and Display campaigns• Success planning and buying media for streaming audio partners such as Pandora andSpotify• Lead senior and junior level associates with the ideation, prioritization, and execution of all social, audio, and display campaigns• Enterprise level monitoring, pacing, optimizing campaigns, including tagging and trafficking efforts• Educate and remain up to date with the latest trends and technological advances within the advertising industry to apply the most innovative strategies

New York City Metropolitan Area

• Identified client goals to create comprehensive media plans that includedobjective, platform, budget, targeting, and content recommendations• Created and managed a suite of paid social media campaigns across multipleplatforms for multiple brands totaling over $60 million in budget annually• Extracted insights from campaign data, identified relevant trends, and provided well-developed, and proactive recommendations to enhance and exceed client KPI and ROI• Worked cross-functionally with internal teams and creative agencies to create andimplement cohesive digital strategies for clients across multiple channels• Participate in regular calls with clients and platform representatives to discussplatform updates, media strategies, and performance/brand lift study• Managed the work of multiple direct reports, ensured they met targetutilizations, helped develop their digital marketing skills, and work with themon career pathing

Philadelphia, Pennsylvania, United States

• Developed digital marketing strategies to build the various PTI brands ande-commerce business• Generated and published content for an online blog, press releases, articles,and product brochures• Coordinated details, logistics, and marketing collateral for various events such asNYNow Trade show• Implement social media campaigns, defining key performance indicators, trends,and reports to senior management• Tracked and managed marketing budget include SEO spend, paid socialmedia, content calendar and email blasts• Responded to customer comments to add value to user experience andcompany’s online community• Support market analysis by working cross-functionally with design and logisticsteams on product launches

Rockville, Maryland, United States

• Developed digital marketing strategies to build the various PTI brands and e-commerce business• Generated and published content for an online blog, press releases, articles and product brochures• Coordinated details, logistics, and marketing collateral for various events such as NY Now Trade show• Implement social media campaigns, defining key performance indicators, trends, and reports toseniormanagement• Tracked and managed marketing budget include SEO spend, paid social media, content calendar and email blasts

Customized insurance programs to suit individual customers, often covering a variety of risksDeveloped marketing strategies to compete with other individuals and companies who sell insurance Communicate with customers visually and verballyMaintained records and handled policy renewalsTop-Selling Agent for 3 consecutive weeks