LMC is a trusted financial and tax advisor providing tailored solutions in tax, CFO advisory, audit, and family office services. The firm specializes in supporting businesses and individuals to achieve their financial goals with white glove service.My role includes managing business development strategies, client acquisition efforts, and digital marketing initiatives to align with company objectives. Improved processes, updated marketing materials, enhanced digital campaigns, managed cross-functional projects, and strengthened lead generation pipelines. Collaborate across teams to ensure impactful and measurable outcomes.

IQPC is a global business-to-business event company that specializes in providing digital content and leadership through various mediums. IQPC utilizes its vast international footprint through offices in Berlin, London, New York City, Singapore, Sydney, Tampa, and Toronto. IQPC utilizes a global research base of best practices to produce an unrivaled portfolio of problem-solving conferences, data products, and online communities.My responsibilities as a Senior Marketing Manager included marketing and developing strategies to promote large-scale B2B conferences. That involved cultivating content and promotional materials through various digital mediums such as websites, email, PPC, social media, and other relevant channels. Additionally, I oversaw multiple conference websites while implementing SEO strategies, best user experience practices, copywriting, and web analytics.

AMA Group (formerly known as AMA Consulting Engineers, PC) is a New York City based national engineering firm that applies a collaborative team approach with other design and construction professionals to focus on providing solutions for clients in a variety of markets. As Marketing Manager, I developed business proposals and RFPs for various engineering services, including mechanical, electrical, plumbing, fire safety, information technology, security, audiovisual, acoustics, and lighting design. Additional responsibilities included leveraging Adobe InDesign to create graphic design marketing assets, sales presentations, brochures, project tearsheets, project team resumes, and other relevant sales collateral items.

Titan Security Group started in 1994, is a leading Chicago-based privately-held security services provider. Titan specializes in various security solutions, including security staffing, professional door staff, electronic security, and emergency planning services. Titan’s approach focuses on providing clients with quality, flexible, customized security solutions. As the Marketing Manager, I developed and executed a integrated marketing strategy that focused on increasing sales, building brand awareness, and expanding engagement among clients and employees.My responsibilities relied heavily on all marketing forms to promote services and content with a sound understanding of digital and traditional marketing. This role promoted the company’s positioning and voice through branding efforts and executing a digital content strategy (blog, emails, LinkedIn, Facebook, Instagram, Twitter, videos, etc.), including oversight of design, production, and distribution. I partnered directly with the Sales team to develop and revise business proposals and collateral for a wide range of real estate clients. I also oversaw sponsorships, scheduling, and promotional materials for events that include trade shows, industry gatherings, and relevant community organizations. My role directly supported the President and CEO while also engaging across all management levels to brainstorm and develop new marketing campaigns and initiatives.

Since 1894, the ABA Section of Intellectual Property Law (ABA-IPL) has advanced the development of intellectual property laws, and their fair and just administration. The Section serves as the ABA voice for intellectual property law—within the profession, before policymakers and with the public.In my role, I managed the Section’s membership base of over 17,000 members through monthly reporting to determine goals and create development and marketing plans. I collaborated with the Section’s Director of Communications to advance strategic recruitment initiatives that foster growth in Section dues revenue. I executed direct marketing campaigns that acquire on average 100 new members a month. I have also designed and implemented a yearly trial membership campaign, which converted 350 new members in its inaugural year. I have driven an increase in member engagement, another important aspect of my role, through robust e-mail campaigns offering benefit opportunities tailored to each member’s specific practice areas and interests. In addition, I administered a monthly survey to newly acquired and recently lost members to understand motives and re-define the Section’s value proposition.My duties include developing strategic marketing plans, managing integrated marketing campaigns and developing compelling content to support business development efforts for the Section. In addition, I am responsible for e-mail campaign management, content development, internal and external communications, website development and design and event marketing support.

The ABA Center for Professional Development is the premier resource for knowledge and educational programming in the legal community. As a Program Associate, I reviewed and assessed the design, development and marketing strategy of educational programs for the legal industry. While with the Center, I Implemented 85 programs in the 2014 fiscal year in areas of law such as Business, Litigation, Labor and Employment, Environmental, and General Practice. I developed data reports on the programs’ progress and results including an evaluation for improvement. I served as the liaison between Sections, Divisions, Forums, Committees and varying groups of program presenters. I also routinely trained presenters on the technical components of the webinar platform to make sure they were comfortable presenting to large audiences. In addition, I answered support calls and emails and worked with customers to troubleshoot and resolve issues relating to the webinar platform.

In my role, I coordinated the marketing efforts for the ABA Section of Intellectual Property Law's 2012 and 2013 Annual Conference. This involved overseeing the development of conference educational materials, managing conference web pages, on-site event management, and event coordination. I used a variety of marketing strategies to grow the attendance of the conference, including targeted postcard mailing campaigns, advertisements, social media postings, and e-mail campaigns. Also, I helped increase sponsorships to $75,000 through outreach to potential prospects.