• Manage portfolio of 18 clients, overseeing public relations and content marketing objectives while providing creative and organizational support related to PR strategy.• Secure impactful and positive press for clients across a variety of media outlets including placements in the Wall Street Journal, New York Times, Entrepreneur Magazine, Delta Sky Magazine, Associated Press, CNBC, MSNBC, FOX Business, and more.• Manage media relations efforts for portfolio of clients and aid in media relations efforts and planning for No Limit Agency’s additional 50+ clients, providing guidance and support to a team of account executives.• Participate in new business acquisition efforts including creation of pitches, proactive engagement of new business contacts and representing No Limit Agency at industry events, conferences and during office visits.• Participate in agency improvement efforts including internal process reviews and adjustments, creation and execution of internal strategy, organizational enhancements, staffing, and employee development. • Advise clients on marketing best practices, industry insights, creative ideation, messaging and brand positioning.• Aid in crisis communication and management of crisis situations on a case-by-case basis for clients.

• Manage all media relations efforts for No Limit Agency’s 50+ clients, including:o Generation of public relations planning strategy and story idea generationo Creation of newsworthy ideas and campaignso Outreach to local, regional, and national mediao Securing meaningful press aligned with strategic goals.• Guide and manage the seven member media relations team in outreach to members of the news media.• Proactively monitor news outlets in order to find ways to position clients favorably in the media.• Coordinate efforts across client services, social media, and writing staff with the heads of those departments.

• Manage client relationships and provide daily support for public relations, marketing, and social media efforts.• Write press releases and craft pitches based on marketing and public relations objectives.• Oversee social media accounts and provide support for our social media team.• Guide strategy for client public relations campaigns and assist in the execution of plans for No Limit Agency’s 50+ clients.

• Provide daily support to assigned clients for public relations and social media strategy• Guide strategy and offer professional advice in regards to marketing efforts• Coordinate and communicate public relations and social media goals for effective execution

• Craft pitches based on public relations campaigns for clients.• Monitor news and trends in the media and find opportunities to insert No Limit Agency’s brands in local and national news discourse.• Track media placements for our clients and deliver back records of successful media coverage.• Assist in strategy and management of clients.

• Coordinated 24-hour news coverage of six viewing area counties in a top-15 market, directed and assisted a team of over 12 reporters with breaking news and community-based news stories. Facilitated communication and information flow between crews in the field, producers in the newsroom, and writers in the Bay News 9 web center.• Determined newsworthiness of stories, put coverage plans of news events into action by assigning breaking stories to reporters and photojournalists, directed and assisted crews in the field, provided advice and judgment for decisions on news coverage and story elements. Tracked and coordinated coverage of developing news stories. Communicated with Sky 9 for aerial coverage. • Researched news stories, arranged interviews with key sources, and assisted in the preparation and planning for future stories, series, and specials. Conducted phone interviews with sources for information and quotes to include in web stories. Gathered pictures, documents, and supplemental material for reporters and for inclusion in web stories.• Monitored and utilized various social media platforms for newsgathering purposes. Posted to various social media platforms to augment news coverage.• Improved relationships with viewers by providing information and evaluating potential stories. Monitored and replied to general news e-mail. Maintained positive relationships with sources, public information officers, and members of the community.• Increased the solidarity of relationships with law enforcement, government public information officers, and public relations representatives. Enhanced the Bay News 9 brand image through vibrant and compassionate interactions with members of the viewing audience and community. • Continually improved the depth of news coverage provided by Bay News 9 with thorough attention to detail and cultivation of a positive work environment in the newsroom.

• Managed local news content for all weekday newscasts and assigned news stories for reporters and photographers. Coordinated station’s coverage of the 2008 Presidential election, the University of Florida football team’s 2006 and 2008 national championships, and the University of Florida men’s basketball team’s 2007 national championship.• Scheduled live interview guests and coordinated live shots. • Booked satellite windows and monitored the transmission and reception of feeds.• Researched and developed story and series ideas. Wrote and posted stories to the WCJB website. • Monitored and answered the general newsroom e-mail account. Performed administrative functions related to broadcasts as needed.

• Managed local news content for weekend newscasts. Assigned news stories to reporters.• Handled requests for VHS and DVD copies of news stories and newscasts.• Assisted the assignment manager with planning and special projects (including the Danny Rolling execution).

• Produced, hosted, and reported for WRUF’s Front Page On The Air, a one-hour news magazine program.• Anchored, produced, and reported live for AM850 In The Morning, Midday News, and Evening News. Coverage included Hurricanes Katrina and Rita and the presidential election in 2004.• Performed Assistant News Director duties on fill-in basis as needed.

• Reported live and edited content for News 5 at 5:30.