• Ensuring the company has a clear plan to improve the strategic and competitive position.• Developing an executive management team with the skills, knowledge, bandwidth and energy to formulate and execute the strategic plan.• Actively monitoring progress against the strategic plan and annual budgets.• Objectively assessing the performance of the executive management team, and offer guidance and mentoring where applicable.• Identifying opportunities and threats both internally and externally.• Organise board meetings and strategy days, ensuring that time is devoted to strategic projects and not dominated by tactical issues.

Helping to steer the professional body from an Association into Institute statusEngaged and consulted with members and stakeholders.Helped review membership propositionAdvise on governance and financial issues

Led agency of 45 professionals to consistent, profitable and sustainable growth as well as continuous innovation in products and services, resulting in both creative and commercial success – with over 100 national and international awards.• Planned exit strategy and management succession, and guided sale of the business • Delivered annual growth of 15 per cent p.a. over a 16-year period, whilst maintaining and growing profit margins• Highest profit within the corporate communication sector at time of sale, achieved through added value creativity and customer intimacy• Provided trusted communications and brand engagement consultancy to clients at the highest level in organisations such as McDonalds, Asda, Cadbury, Siemens, HBOS, TUI, National Assembly for Wales, and Mars Inc• Advised on the communication of Wal-Mart take over of Asda• Realigned McDonalds internal brand following market brand repositioning• Developed creative publishing and management processes that delivered continuous innovation and customer value resulting in super normal profits• Achieved employee turnover levels of six per cent over a sustained period, whilst at the same time increasing revenue per employee • Introduced a competency based performance management system that linked bonus to performance and values• Developed communication programmes for Severn Trent Water following compliance issues with OFWAT and delivered digital communication channels• Launched cross-platform communication channels for Asda, TUI, Burberry, G4S, HBOS, Mars Inc, Siemens, Britannia Building Society and McDonalds