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Specialties:• Leadership: build, manage and mentor data science and analytics teams• Data Science: hands-on management of advanced analytics and applied machine learning systems• Data Strategy: analytic roadmap, data architecture, measurement strategy• Experience Optimization: digital analytics, testing, personalization• Growth Analytics: marketing analytics, attribution, conversion optimization, segmentation, and valuation
Transunion
View- Website:
- transunion.com
- Employees:
- 8164
-
Director Of Data ScienceTransunion Mar 2023 - PresentSan Luis Obispo County, California, United StatesStrategic Leadership:Provide strategic direction and leadership for the data science team, aligning efforts with organizational goals and driving data-driven decision-making across departments.Oversee the development and execution of the data science roadmap, ensuring alignment with the company's overall business strategy.Team Management:Manage a team of highly skilled data scientists, fostering a collaborative and innovative environment to drive continuous improvement and excellence in analytics.Lead recruitment efforts, mentor team members, and conduct performance reviews to optimize the team's effectiveness.Advanced Analytics:Utilize advanced statistical modeling, machine learning, and data mining techniques to derive actionable insights from complex datasets, contributing to enhanced business intelligence.Spearhead the implementation of descriptive, diagnostic, predictive, and prescriptive analytics to forecast trends, identify opportunities, and mitigate risks.Cross-Functional Collaboration:Collaborate with cross-functional teams, including finance, IT, legal, marketing, and product, to understand business requirements and develop data-driven solutions that address specific challenges and opportunities.Work closely with executives and stakeholders to present findings and recommendations, influencing strategic decision-making.Data Governance and Quality:Establish and enforce data governance and quality standards to ensure the accuracy, reliability, and integrity of data across the organization.Implement best practices for data management and privacy, ensuring compliance with industry regulations.Technology Utilization:Evaluate and implement cutting-edge data science tools and technologies to enhance the team's capabilities and improve overall efficiency in data analysis.Project Management:Lead end-to-end project management of data science initiatives, from defining project scope and objectives to delivering timely and impactful results. -
Sr Manager Of Data Science And AnalyticsTransunion Interactive Mar 2020 - Mar 2023San Luis Obispo, California AreaDesigned, socialized, managed, and integrated a new production health monitoring system able to detect, communicate and display production issues in real-time for all applications at all scales - shifting the question from ‘is something wrong’ to ‘should this be acted upon’. Championed A|B testing, and data-driven design of product features and tests reducing the cost and complexity of designing and implementing testing. Stakeholders experienced reduced cognitive load surrounding communication while improving decision-making around complex topics.Standardizing the process surrounding feature measurement through our productdevelopment lifecycleDesigned and managed ad engine decisioning and evaluation - identifyingin-market indicators and consumer behaviors to deliver relevant offers tointerested users -
Manager Of Data Science And Business IntelligenceTransunion Mar 2017 - Mar 2020San Luis Obispo County, California, United StatesDeveloped and implemented data strategies aligned with organizational goals - Designed, created, and managed automated lifetime valuations and net present value of enrollments for financial analysis. Aligned Finance, Marketing, and Product around a 360-degree view of customer segments, their value, key performance indicators, and their cost to acquire. Identified opportunities in our marketing spend strategy, utilizing advanced analytics, machine learning, and statistical modeling, resulting in a $6M shift in spend reallocated into efficient channelsSkilled in overseeing and driving data analysis projects from conception to delivery of actionable insights.Collaborated with cross-functional teams to define, understand, and support business objectives.Mentored and, fostered a culture of continuous learning and innovation among team members.Provided clear communication to convey complex technical insights to non-technical stakeholders. -
Senior AnalystTransunion Mar 2014 - Mar 2017San Luis Obispo County, California, United StatesLed and executed end-to-end analytical projects, from defining objectives to presenting findings at scale.Utilized a holistic approach to collecting, analyzing, and interpreting complex data sets to supply clear insights of causal events. Demonstrated expertise in trend analysis, forecasting, and the development of key performance indicators (KPIs) for precise performance measurement. -
Data AnalystTransunion Mar 2012 - Mar 2014San Luis Obispo County, California, United StatesCreated full-stack regression methodology to comprehensively test ETL pipeline development reducing QA efforts by 80% and rollbacks by 50%.Used database tools such as SQL, and data visualization tools (e.g., Spotfire) to transform complex data into clear and actionable recommendations. Experienced in identifying trends, patterns, and anomalies, and presenting findings in a clear and compelling manner to both technical and non-technical stakeholders. Collaborated with cross-functional teams to understand business needs and provide data-driven solutions that shift the question. -
Customer Service AnalystTransunion Mar 2009 - Mar 2012First adopter in the company to implement Spotfire (BI dashboard) optimizing customer support operations - reducing BAU reporting workload by 95%. Planned five call center transitions, of up to 90% of our workforce, maintaining forecasted KPI's throughout transitions. Identifyed trends, analyzed data, and implemented to improve call center KPIs (reduce call time, increase occupancy, increase first call resolution rate). Successfully reduced forecasted call accuracy by 20 percentage points, achieving a remarkable improvement from 30% to 10%. Through forecasting analysis, I discovered an error in the subscription renewal process resulting in 3% more subscription billings per month (~1.5M revenue increase)By analyzing customer feedback, and call records, I created and implemented a methodology for identifying agents underperforming in specific call types, enabling targeted training strategies for improving outcomes and performance.Created a new agent incentive program to align incentives with outcomes. Improving first call resolution rate for cancellation calls from 75% to 90%. Reducing agent turnover and improving agent satisfaction. -
Customer Service Quality AssuranceTransunion Jul 2007 - Mar 2009San Luis Obispo, California, United StatesEvaluated customer interactions, monitored performance metrics, and conducted thorough audits to identify areas for improvement. Developed and implemented training programs to enhance the skills of customer service representatives. Provided coaching and constructive feedback to support continuous improvement. -
Resident AdvisorCalifornia Polytechnic State University 2002 - 2004
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Frequently Asked Questions about Brian Jeffries
What company does Brian Jeffries work for?
Brian Jeffries works for Transunion
What is Brian Jeffries's role at the current company?
Brian Jeffries's current role is Director of Data Science and Analytic at TransUnion, Consumer Interactive.
What is Brian Jeffries's email address?
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What is Brian Jeffries's direct phone number?
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What schools did Brian Jeffries attend?
Brian Jeffries attended California Polytechnic State University-San Luis Obispo.
What skills is Brian Jeffries known for?
Brian Jeffries has skills like Customer Experience, Plannning, Bpo, Data Analysis, Forecasting, Business Analysis, Modeling, Vendor Management, Excel, Quality Assurance, Operations Management, Staff Planning.
Who are Brian Jeffries's colleagues?
Brian Jeffries's colleagues are Patricia Martell, Ashwini Jadhav, Priyanka G S, Alvaro Quesada, Mba, Raquel Davis, Jenny Jackson, Stephen Hardy.
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