Passionate about people and results, I bring strategic vision, execution focus and concise leadership to steer organization for market expansion, turnaround, growth and profitability. For over 20 years I have been involving with the development of brand and IP businesses, crossing over consumer, content, and technology sectors.With a wealth of experience from driving rapid growth for VC-backed ventures, corporate startups to managing regional / multicultural market operations for global companies, I excel at navigating chaos and organizational complexities, and dealing with wide-ranging stakeholders including board, global and local market leadership teams, while ensuring business goals are attained.My previous career experience as CFO in strategic planning and managerial finance contributes to my advantage in balanced GM approach between meeting short-term targets and driving sustainable growth. Career highlights: 1) drove the Disney APAC licensing business to unprecedented 40%+ YoY growth, leading a team to win the global award 2) engineered and implemented strategies to propel a VC-backed business grow 10-fold in 5 years, and successfully raised over $50M financing for 2 ventures 3) successfully co-founded Disney English, going from a business case to a market leader in 3 years. 3) principally involved in top strategic iniatives that resulted in Clorox's launch of Consumer Healthcare business, CocaCola's acquisition bid for HuiYuan and its multi-billion China investments, and Ocean Spray's entry into China.Specialties: General Management, Business Strategy & Growth, Brand Management, Change Management, IP Licensing & Management, B2B Sales Management, Retail Service Management, M&A, IPO, Investor Relations, VIE, Corporate Governance, Board Stewardship