Brian Johnsen Email & Phone Number

Westmont, IL, US

Harrisburg, PA, US

London, GB

• Develop the annual marketing plan and +$14 million budget across all lead generation channels; Paid Search, Paid Social, SEO, Email, Internet Advertising and social media
• Develop and implement strategic marketing plans for the largest account, Maryville University, from a spend, lead & starts standpoint
• Oversee the marketing strategy of +25 programs/certificates and manage three Marketing Managers, focusing on spend and conversion metrics ROI, CPI and CPA
• Drove the development and launch of program refresh campaigns to impact SEO on page CVR%. Results showed a 37% increase
• Launched a successful PPC LP campaign to impact CVR%. Results showed an 8% increase in CVR% and a 9% increase in time on page
• Collaborate with a cross functional team of +25 individuals to plan, design and launch all marketing initiatives; including video, student stories, ads, email, social media & website

London, GB

• Managed marketing assets and strategy for 8 online programs on the second largest account with a goal of reaching and exceeding lead generation targets across the marketing funnel (SEO, paid search, paid social, email.
• Collaborated with CRO on specialty projects to improve overall conversion of marketing assets and create best practices across all accounts
• Collaborated with senior management regarding marketing strategy and budget
• Analyzed key performance indicators and assess effectiveness to ensure targeted expectations are met and/or exceeded
• Drove pipeline communication strategies to assist sales team to increase stage conversions by 8%
• Made recommendations based on market trends

Chicago, IL, US

• Managed the development of marketing and communications materials to support prospective and enrolled students while ensuring that all materials are compliant with brand standards
• Strategized with senior leaders, online deans/directors and admissions to develop and implement annual media plans to support programs
• Measured, analyzed and reported on the effectiveness of marketing activities
• Conducted and present marketing research on a variety of factors including competition, program demand, and student demographics
• Supported all shared services including practicum team, clinical compliance, and academics with communication, webinars, development of websites and development of any other assets

London, GB

• Managed marketing assets for multiple university’s with a goal of reaching and exceeding lead generation targets
• Planned, executed and analyzed marketing strategy and client assets (SEO, paid search, paid social, email marketing, landing pages, social media, interactive advertising, infographics)
• Managed key account relationships to support marketing and testing strategies
• Collaborated with senior management regarding marketing strategy and budget
• Analyzed key performance indicators and assess effectiveness to ensure targeted expectations are met and/or exceeded
• Drove database cultivation and engagement activities to assist recruitment pipeline and increase potential of existing leads

Frankfort, Illinois, US

• Managed a sales and marketing of six that supported two different client university's
• Developed and implement strategies that continually increased enrollment
• Tasked with managing new clients that saw increase in enrollment of 60% from initial semester to the second semester
• Oversaw production and authorization all marketing efforts for client; email campaigns, print, and web
• Utilized Saleforce and other reporting systems to evaluate and identify trends in the marketing campaign performance
• Increased team sales utilizing new strategies and marketing efforts that resulted in a 14% increase over the company average

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Marketing

Education record

Education record