Brian K. Bishop

Brian K. Bishop Email and Phone Number

Senior Marketing Professional|Driving Strategic Communication, Brand Growth, and Client Engagement|Expert in Digital Marketing & Financial Services @ MetLife
Brian K. Bishop's Location
Plainfield, New Jersey, United States, United States
About Brian K. Bishop

I am a seasoned marketing executive with over 15 years of experience driving impactful marketing and communication strategies in the financial services sector. My expertise spans across client engagement, strategic marketing, brand development, and digital transformation. With a proven track record of developing targeted campaigns that increase customer engagement and enhance brand visibility, I specialize in creating solutions that align with business objectives to deliver measurable results. I have led cross-functional teams, developed strategic marketing initiatives, and collaborated with internal and external stakeholders to drive business growth. My experience includes managing large-scale marketing campaigns, leveraging data analytics to optimize performance, and overseeing end-to-end project management to ensure successful execution. Key Achievements include:- Increasing employee engagement by 25% through the launch of a targeted participant communication program.- Leading a large-scale customer information migration project, delivering on time and ensuring minimal disruption to client services.- Developing comprehensive financial education webinar series that drove a 15% increase in participant engagement in retirement plans.My passion is building strong client relationships and developing marketing strategies that resonate with target audiences while contributing to long-term organizational success.

Brian K. Bishop's Current Company Details
MetLife

Metlife

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Senior Marketing Professional|Driving Strategic Communication, Brand Growth, and Client Engagement|Expert in Digital Marketing & Financial Services
Brian K. Bishop Work Experience Details
  • Metlife
    Senior Marketing Manager
    Metlife Mar 2022 - Present
    New York, Ny, Us
    Develop and deliver powerful, customer-centric, and differentiated marketing assets and strategic initiatives to drive group benefits sales growth, deepen relationships and drive engagement. • Support regional market sales team’s finalist efforts, helping craft storytelling via presentations, videos, and other marketing assets. Improving sales closing ratio and contributing to over $40 million in new revenue• Produce B2B marketing assets positioning MetLife as the carrier of choice to drive customer conversion in support of regional sales team goals. • Develop and execute marketing strategy to boost engagement of customers, brokers, chambers of commerce and general agents to help MetLife win and retain attractive business.• Collaborate with cross-functional team to improve marketing processes efficiency, gain deeper understanding of marketing effectiveness, and establish leads for key activities.• Partner with regional group benefits employer marketing team members to manage marketing budget and agency partner relationships
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  • Mutual Of America Financial Group
    Sr. Marketing Manager
    Mutual Of America Financial Group Apr 2020 - Mar 2022
    Lead strategic marketing initiatives to support field representatives and drive sales growth for financial products. Oversee the development of participant communication programs, asset capture campaigns, and financial education webinars. Collaborate with digital marketing and design teams to produce engaging marketing collateral aligned with corporate brand objectives.• Increased client engagement by 25% through the development of a participant communication program.• Spearheaded employee financial education webinars, resulting in a 15% increase in participant action.• Collaborated with digital marketing teams to develop an annual asset capture campaign, contributing to overall sales growth.• Managed internal and external design teams to create compelling marketing materials aligned with brand initiatives
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  • T. Rowe Price Retirement Plan Services
    Sr. Communications Consultant
    T. Rowe Price Retirement Plan Services Jul 2018 - Apr 2020
    Developed and executed communication strategies for 401(k) plan participants, driving engagement and increasing participant action for institutional clients. Managed regulatory communications and collaborated with cross-functional teams to ensure the timely and compliant delivery of communication strategies.• Increased participant engagement by 20% through customized communication campaigns for 19 institutional clients.• Managed regulatory communications across client engagements, ensuring compliance with industry standards.
  • Leading Financial Services Firm
    Communication Strategist
    Leading Financial Services Firm Apr 2013 - Jul 2018
    Greenwood Village, Co, Us
    Created and implemented communication strategies for institutional clients, supporting participant engagement in employer-sponsored 401(k) plans. Led a large-scale information migration project, ensuring a smooth transition and minimal disruption to client services.• Achieved 95% client retention through the successful execution of a two-year information migration project.• Developed and executed communication strategies that contributed to a 20% increase in client satisfaction.
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  • The Guardian Life Insurance Company Of America
    Distribution Marketing Specialist
    The Guardian Life Insurance Company Of America Oct 2011 - Oct 2012
    New York , Ny, Us
    Collaborated with sales leadership to support marketing strategies for financial products. Developed content for marketing materials and worked with legal and compliance teams to ensure the accuracy and consistency of communications.• Supported marketing strategies that improved alignment and messaging across 1,300 sales representatives.• Led content development for sales teams, enhancing communication of organizational value propositions
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  • Tiaa - Cref
    Senior Marketing Manager
    Tiaa - Cref Jan 2009 - Feb 2011
    Led strategy development and implementation for marketing communications plans for DC/DB investment product (mutual funds and annuities) as part of the Asset Management Marketing TeamLed the development of sales-based training materials for a newly formed sales team (approx. 2k Field Educators) in support of product positioning in alignment with the organization's brand platform in order to retain and grow business in the market (approx. 4k client partners reached)Collaborated with function leads and the creative team to create engaging materials that drive successful sales education and direct sales to support long-term marketing success using brochures, fliers, video, etc.Launched and managed New Business Sales Team intranet portal to support ongoing e-learning for field educators Evaluated training and marketing materials success and modified materials to increase ultimate effectiveness Updated quarterly investment product reports, white papers and fact sheetsManaged external vendors and project managed colleagues (approx. 12 in-house writers and a creative team) to support ongoing content development, legal review and approval, etc. Pitched final materials to senior leadership through content development processes to gain and maintain stakeholder buy-inPromoted to Senior Marketing Manager 1/09
  • Tiaa
    Marketing Manager
    Tiaa Jan 2007 - Jan 2009
    New York, Ny, Us
    Develop sales tools and marketing communications tactics in support of asset management business.Managed development of investment product communications and economic commentaryPositioned asset management content both internally and externally Wrote content as needed for internal sales/client service e-publicationLaunched, managed and promoted Asset Management positioning focused intranet web portal Provided thorough guidance and direction to Creative Team
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  • Pershing
    Consultant/Corporate Marketing Specialist
    Pershing Jul 2006 - Jan 2007
    Jersey City, New Jersey, Us
    Managed and authored the publication and content of two client-facing publications within the financial services industry Collaborated with internal staff to gain institutional knowledge in an effort to curate specialized benefits content for clientsOutlined sales offerings and highlighted relevant offerings and opportunities to support meeting and exceeding sales benchmarks, including profiling stories of success; Met regulatory guidelines
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  • Prudential Group Insurance
    Consultant/Rfp Writer
    Prudential Group Insurance May 2006 - Jul 2006
    Collaborated with department leadership to identify Request for Proposal Needs for the Proposal UnitConducted internal research (interviews, document review, etc.) to identify and enhance RFP content for various RFPsWrote and finalized proposals to meet proposal deadlines and internal compliance requirements
  • Merrill Lynch
    Consultant/Financial Writer
    Merrill Lynch Jan 2006 - Apr 2006
    New York, Ny, Us
    Supported the VP, Marketing on the Communications team to identify change management/financial writing needsDeveloped a short-term and long-term communications plan for client reassuramce during an organizational mergerWrote key client-facing communications to support change management efforts for Merrill Lynch during their acquisition to the Princeton Retirement Group (organizational merger)Prepared marketing communications for client service, plan sponsor and participant audiences
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  • Prudential Retirement
    Marketing Communications Manager
    Prudential Retirement Jul 2001 - Apr 2005
    Collaborate with the Division Vice President to define department communication vision and create aligned project plansWrote, edited and published the quarterly communications for approx. 3k participants across organizations, including private business owners, corporate Human Resources/Chief Financial Officers, government & nonprofit HR leads, etc. Launched a new, internal e-communication to support internal staff engagement across approx. 5k staff members, including briefings on new products and services, personnel updates and changes and leadership profilesLed broader project management through leveraging peers to reach organizational milestones, on-deadlinePartner with corporate external relations department to develop and implement localized (Greater NYC) communication strategies, including direct pitching & placement; Ensure approval chain policy was followed before releaseRaise brand visibility for corporate and not-for-profit partners with an emphasis on the retirement business arm through the creation and distribution of marketing materials including brochures, flyers, executive letters and online education modulesBuild and maintain relationships with corporate Human Resources Managers to support and anticipate client needsSurvey clients to measure communication strategy successes to relevant readership (Maintained high client satisfaction)

Brian K. Bishop Education Details

  • Florida A&M University
    Florida A&M University
    Journalism

Frequently Asked Questions about Brian K. Bishop

What company does Brian K. Bishop work for?

Brian K. Bishop works for Metlife

What is Brian K. Bishop's role at the current company?

Brian K. Bishop's current role is Senior Marketing Professional|Driving Strategic Communication, Brand Growth, and Client Engagement|Expert in Digital Marketing & Financial Services.

What schools did Brian K. Bishop attend?

Brian K. Bishop attended Florida A&m University.

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