Brian Graf Email & Phone Number

Seattle, Washington, US

Seattle, Washington, US

Seattle, Washington, US

- Serve as a fractional marketing leader for B2B SaaS companies from $1M - $20M ARR, developing their entire marketing functions. - Establish Go To Market Strategies with executives, determining which companies to pursue, to gain traction in new markets, and how to increase effectiveness within existing markets.- Develop and improve company brands through.

Omaha, NE, US

Minneapolis, Minnesota, US

Worked with the CMO and marketing team to define a Go-to-Market strategy for the company's new product launch, educating the team on B2B SaaS marketing best practices in all areas of marketing (positioning, messaging, content, marketing automation, SEO, Account Based Marketing, web dev, etc.) and resulting in the company's first beta customers.

Arlington, Massachusetts, US

- Leading Zippity in establishing a comprehensive Go-To-Market Strategy for a new product and market- Establishing a holistic marketing foundation across inbound marketing, outbound marketing, and marketing strategy to build a fully functioning marketing department within six months- Launched Zippity's flagship product into a new market, developing.

Santo Domingo, DO

- Leading CCD in creating a comprehensive Go-To-Market Strategy as it pursues a new Ideal Customer Profile- Auditing CCD's current marketing capabilities and providing strategy, best practices, and marketing execution to fill gaps and go to market with a unified marketing approach- Executed diversified tactical marketing campaigns to grow demand and brand.

Los Angeles, California, US

- Established the marketing strategy and foundation for PFLA and its sister company, Hatch, simultaneously, aligning both to differentiate themselves against their competition, focus on their core sources of revenue, and attract the best clients. - Published two websites, updating branding, copy, imagery, and focusing on positioning, messaging, and.

Kirkland, Washington, US

Tacoma, WA, US

Brooklyn, New York, US

Sydney, AU

Coached LIGR's CEO and Head of Marketing on how to establish a marketing foundation (positioning, messaging, SEO research, website architectures, etc.) and prepare to launch their flagship product.

Atlanta, GA, US

- Established a focused Go-To-Market Strategy to segment and attack the complex healthcare market, aligning executives, sales, and marketing to execute in unison to attract and retain the most profitable clients. - Managed and mentored an in-house marketing team, establishing clear roles and responsibilities, while aligning their efforts with company.

Herndon, Virginia, US

- Administering internal brand audit through focus groups and interviews to generate cohesive brand pillars and core values, unifying future internal and external messaging strategy- Conducting competitive landscape research to improve company positioning and differentiation

Seattle, WA, US

Seattle, Washington, US

• Drafted fund update letters for investors, informing them of new investments and dispositions, while commenting on market trends and addressing potential concerns.
• Analyzed senior housing asset performance, aggregating data, comparing performance against market KPIs, and observing competition behavior to effectively allocate resources and direct property and business managers
• Analyzed potential markets for entry, researching competition placement, demographic trends and other market dynamics to determine optimal properties for acquisition
• Improved acquisition models, providing sensitivity analyses on KPIs to determine impact on Net Operating Income

Seattle, WA, US

• Conducted customer lifetime value assessment of "Dawg Pack" customer segment, while presenting consumer psychographic insights and marketing recommendations to increase student-to-donor conversions

Seattle, Washington, US

• Examined the HR practices of Green Canopy Homes and determined whether it was eligible for the JUST Social Justice Label and recommended adoption strategies to leadership.

Seattle, Washington, US

• Guided marketing and data analytics departments through a deep dive into customer segmentation data while creating primary research, enlightening the marketing teams with customer preferences and behavior
• Analyzed customer segmentation research to present recommended channel mix and communication strategy to marketing and data analytics team with goal of improving customer acquisition and retention

Littleton, CO, US

• Designed, acquired buy-in from multiple teams, and implemented business intelligence systems by researching, building, and distributing company’s first MYSQL database and tableau visualization system
• Worked with global team to automate customer ad-spend planning process, reducing time spent by 30%
• Aligned executives and salespeople to develop company brand positioning, mission statement, and core values, utilizing insights from client and consumer research to reflect company’s differential value
• Managed a small team to internally audit company’s reporting systems, resulting an industry standard certification and company access to clients with $1+ million budgets
• Collaborated with salespeople and executives to increase campaign efficiency through network and provider optimization, increasing inventory purchasing efficiency by 10% and weekly revenue by 8%

San Francisco, California, US

Analyzed and Reported on Sales performance, Created and Maintained Mysql databases, Created and Maintained Tableau Dashboards for metric analysis.

Master Of Business Administration - Mba

Education record

Bachelor'S Degree, Economics