An agile leader with mastery in Business Development- Retail Professional having managed cross functional teams of diverse and inclusive background across coastal, Eastern and Nairobi Region in Kenya. Overseeing company's inventory worth multi millions while driving distribution across the the East African Region for a blue-chip, multinational company- Carrefour Hypermarkets Kenya.Instrumental in negotiating with EXCO teams and key stakeholders, design budgets, joint business plans, e-commerce, growing sales revenues, profit margins and driving strategic operations.Surpassed Customer Experience (CX) and Customer Service monthly/annual targets.Highlights;-Founder Member and Chairman of Hurima Sacco which is my former employer's welfare association for staff and ex staff. Current membership of 950 with monthly turnover of Ksh 5.8 Million-Set up of the FMCG Category in the new chain of hypermarkets which translated to R.O.I within 5 years-Implemented the performance management process by setting objectives, monitoring performance, constructive feedback and provide inputs to senior management; that tripled work efficiency-Grew the customer base that led to increase of turnover by 25% year on year.-On-boarded of new distributors increasing penetration by 20% over a 12 month period and 357 outlet opened.Email: brian.karimi@gmail.comMobile: +254 773 477226
Emea Port Logistics
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Chief Operating OfficerEmea Port Logistics Apr 2024 - Present
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Operations ManagerSimbisa Brands Kenya Limited Apr 2022 - Mar 2024Nairobi, Nairobi, KeDesigned and implemented operation strategies that yielded 21% growth in the brand in 6 months • Led high performing cross functional teams of diverse and inclusive multicultural backgrounds• Revitalized staff optimization and productivity by scheduling without additional increase in staff• Streamlined stock control measures resulting to reduced number of days of stock by 30%• Complied 100% with regulation, policies and procedures • Change Agent, championed and instilled high performing culture through coaching and mentoring -
Store Manager | Retail | Warehouse & Inventory ManagementMajid Al Futtaim Mar 2020 - Mar 2022Dubai, Aeo Reporting to the Area Manager while overseeing a team of 65 internal and 85 external staffo Enhance a seamless delivery of service within the assigned supermarket, as well as driving the supermarket’s operations to ensure maximum sales, profitability, optimum stock management, increase in customer experience.o Assist in implementation of the performance management process by setting objectives, monitoring performance, constructive feedback and provide inputs to senior management; that tripled on work efficiency.o Model Financial results- annual turnover, net profit, margin, transactions made, footfall.o Managed inventory and merchandise quality and availability.o Trained and coached 65 staff embedding on core competence and capabilities while reducing 50% attrition rates on staff turnover -
Head Of Department Consumer GoodsMajid Al Futtaim May 2015 - Mar 2020Dubai, Aeo Reporting to the General Manager.o Set up of the FMCG Category in the new chain of hypermarkets.o Negotiated with suppliers to optimize the profit objectives within the category.o Set product pricing to ensure faster turnaround of the stock in store.o Category Management to ensure development and growth of the category.o Negotiated for in store promotions and opening offers for the new chain.o Joint Business Plans with partners to help grow their sales of their brands and also develop and grow the category.o Category Management and research on shopper trends maximize the sales output.o Managed relations with partners to ensure continued business growth.
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Business Development Manager | RetailMega Group Of Companies May 2008 - Mar 2015o Reporting to the General Managero Proposed budget and revenue forecastso Planned and negotiated for the opening of new retail outlets numbering eight countrywide.o Briefed and trained staff and customers on product knowledgeo Set product pricing for new product releases to meet revenue and profitability goals o Organized press campaigns and briefs and arranging product demoso Gathered market intelligence on competition and market trends
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Area Sales Manager | Eastern Kenya & Coast RegionAfrica Spirits Ltd Mar 2006 - Apr 2008Nairobi, Keo Reporting to the National Sales Managero Grew the customer base that led to increase of turnover by 25% year on year.o Increased and accelerated brand activities thus achieving brand awareness and higher sales.o Participated in trade shows and product awareness especially launch of Monster Energy, Penasol wines, Martini, Bacardio On-boarded of new distributors increasing penetration by 20% over a 12 month period and 357 outlet opened.o Liaised with Production Unit for maintenance of right stock levels, and production scheduling.o Organized promotional activities. -
Area Representative– Coastal RegionTarget Promotions Nov 2001 - Nov 2005Swartz Creek, Mi, Uso Reporting to the Managing Director o Organized promotional campaigns within the Coastal region.o Managed of merchandising staff, setting their targets and ensuring optimal output.o Supervised of promotional staff within the Coastal region and recruiting of staff on short-term promotional campaigns.o Allocated resources and budget planning for promotional campaigns within the Coastal region. -
Sales And Marketing RepresentativeMega Wines And Spirits Ltd Aug 1997 - Jul 2001o Reporting to the General Manager o Maintained ethical working stock levels to ensure customer needs are met.o Enhanced prompt and efficient delivery of all customers’ orders.o Prepared weekly and monthly reports on sales related matters.
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Sales RepresentativeSharp Kenya Electronics Technology Limited Jul 1995 - Jul 1997o Reporting to the Sales Manager o Sales and customer training for customers of the company.o Product launches and promotions and Handling customer service queries.o Actual sales and marketing of the products.
Brian Patrick Karimi Education Details
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The Institute Of Management Information Systems (United Kingdom)Associate Degree In Information Systems Management
Frequently Asked Questions about Brian Patrick Karimi
What company does Brian Patrick Karimi work for?
Brian Patrick Karimi works for Emea Port Logistics
What is Brian Patrick Karimi's role at the current company?
Brian Patrick Karimi's current role is Operations Manager.
What schools did Brian Patrick Karimi attend?
Brian Patrick Karimi attended The Institute Of Management Information Systems (United Kingdom).
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