Lead the marketing strategy, brand development and commercial growth across International markets.

Leading the growth of Whoop’s global direct-to-consumer business. Oversee commercial strategy and global marketing for the world’s most innovative sports brand - WHOOP. WHOOP is a global sports tech company on a mission to Unlock Human Performance.

ROVE is a venture capital backed travel technology company, focused on the €150BN travel activities sector.Our cloud based booking platform gives consumers and partners access to more than 250,000 bookable tours and activities across 800+ destinations worldwide.

Leading the growth of Fitbit's direct-to-consumer eCommerce business across Europe, the Middle-East and Africa.Full ownership over the commercial performance of the EMEA direct-to-consumer business, managing; business planning, financial forecasting, strategy, operations, marketing and platform experience.Fitbit has annual sales of more than $1.6 billion, and has sold more than 120 million devices in over 100 countries.Fitbit was acquired by Google for $2.1BN in 2020.

Leading the growth of Three's digital commerce channel in Ireland.Management of the digital marketing and demand generation for Three's eCommerce channels. Tasked with the design and delivery of the digital marketing strategy to achieve our online traffic and sales targets.

Leading the growth of O2's digital commerce channel in Ireland.I manage the digital marketing and demand generation for O2's eCommerce channels (web & mobile). Responsible for the creation and delivery of the digital marketing plan across PPC, Display, Social Media, Affiliate, SEO, Email, Retargeting and Mobile, ensuring that we efficiently deliver against traffic and new customer acquisition targets. Use data analysis to optimise channel performance and conversion rates.Increased sales through O2's online channel by 20% year-over-year.

Raglan Gaming is the online gaming and digital ventures arm of Raglan Capital, an investment firm with offices in Dublin, London & Boston. As Marketing Manager for the group I am responsible for the delivery of the marketing plan across a multi-million euro e-gaming portfolio. Responsible for new customer acquisition, onsite optimisation to increase conversion rates and maximise return from each marketing channel.

A Sports Tech start-up that introduced pools-betting technology to Fantasy Sports and Sports Prediction Games. We grew to become the UK's largest daily fantasy sports site. As Marketing Manager I led the strategy, development and execution of our digital marketing programmes, delivering on new customer acquisition targets. Developed the CRM strategy for increasing customer lifetime value and maximising ROI from marketing activities. Commercial partners included Setanta Sports, Daily Star & Umbro.

Hot Press has been Ireland's leading music publication for over 30 years and also operates Ireland's largest entertainment website. As Marketing Executive I managed the development and execution of nationwide ATL & BTL marketing campaigns. Tasked with creating and driving the PR, advertising and promotional elements of the business, inc. Digital, TV, Radio and Press advertising aswell as POS and in-store promotions.