Brian Kettner Email and Phone Number

Manages and directs the company toward its primary goals and objectives. Oversees employment decisions at the executive level of the company. Leads a team of executives to consider major decisions including acquisitions, mergers, joint ventures, or large-scale expansion.

Responsible for analysis of the markets to develop and execute strategic and commercial strategies to maximize sales growth in priority markets and geographies. I was responsible for ensuring product/solution positioning for target markets, customer segmentation, and providing content for messaging to marketing communications.

• Developed roadmaps and strategies for the engineered products offering including Research Control Valve, Preso Differential Pressure Meter and several other meter offerings• Managed team of product managers.• Create and implemented a global rebranding of each product line.• Provide competitive analysis for products and markets• Create, Manage and implemented New Product Development for both divisions internationally (Various meters and various control valve products).• Defined and managed software tools for products and pre-sales needs.• Responsible for strategic planning including the annual 5 year plan along with the creation and updating of a comprehensive business plan• Cross-functional leader for various projects (Marketing, Sales, Engineering, IT and Manufacturing)• Created and established global private label products both devices and software.• Managed several difficult situations including two product recalls.• Complete pricing control for product line including the standard price list and the pricing for special/non-standard products.• Marketing functions including developing advertising, product brochures, internet advertising, website messaging and literature. • Global leader and liaison for many global opportunities• Managed transition in moving Research Controls Valves Operations from Tulsa to Milwaukee

Swagelok, Badger, Chicago and St. Louis Fluid System Technologies (Brookfield, WI) Marketing Director• Deploy campaigns to promote new products and services• Develop and update marketing materials• Coordinate need based solutions for Wisconsin, Illinois, Indiana, Missouri and Kentucky• Manage various databases for optimization with our CRM• Work closely with sales and corporate to provide product and service solutions• Create and maintain content for website• Provide measurable results for marketing campaigns• Integrate sales staff within marketing initiatives• Create and develop photos for different marketing campaigns• Create electronic messages to introduce unique thoughts• Organize and create trade show representations• Train inside staff on technical products and applications• Work with vendors to fulfill needs • Asked to speak at 2009 North Americas Communications Summit

• Grew territory over 300% in three years• Established, developed and maintained effective business relationships with clients within the assigned territory to achieve sales targets. • Provided solutions to applications for clients and assist them in designing systems• Provided training to clients to improve their industry knowledge • Prepared weekly activity, monthly goals, budget and forecast reports • Updated customer and competitor activity profiles • Established and executed quarterly action plans .

Ranked #1 in the 5 State Ameritech region in Gross SalesQualified for two President Club Honors and numerous honors and awardsInvited to help shape Ameritech's local decisions through participation on the Business Leaders Team (BLT)Explained features and benefits of the Ameritech Yellow Pages, Ameritech Internet Yellow Pages (smartpages.com) and Ameritech Direct MailConsulted businesses through marketing techniques and products to meet their objectivesHandled over one million dollars in revenue per yearWas assigned more customers and revenue than the average of my peers because of my sales performanceWorked with other Ameritech departments to solve customer problems Attended extensive sales and product trainingPlanned and prepared accounts thoroughly before contacting the decision makerExpanded my customer base through extensive cold callingOperated in competitive markets in Milwaukee, Madison, Green Bay, Racine and surrounding areas of these citiesUsed complex incentive and marketing programs to better my customers' business objectives