• Translated effective and authentic brand communication, building the concept and creation of the brand from ideation to launch.• Provided strategic and operational leadership for brand direction, go to market strategies, client relationship building, business development, and retail acceptance. • Optimized market research to create packaging, cans, cartons, POS, event, and tradeshow displays that remained ahead of trends and maintained brand notability.• Formulated all flavor… Show more • Translated effective and authentic brand communication, building the concept and creation of the brand from ideation to launch.• Provided strategic and operational leadership for brand direction, go to market strategies, client relationship building, business development, and retail acceptance. • Optimized market research to create packaging, cans, cartons, POS, event, and tradeshow displays that remained ahead of trends and maintained brand notability.• Formulated all flavor naming conventions and authored corresponding description copy.• Leveraged negotiation expertise to draft and secure contracts for events, athlete endorsements, and media buys.• Creative Director for all product photo shoots, website design, and social feed.• Conceptualized and produced animated brand commercial for broadcast and web.• Delivered a significant savings through the completion of brand concept and creation with no outside consulting or agency help, resulting in zero agency billed hours. Show less

• Headed the implementation and ongoing assessment of the success of marketing and communications aimed at enhancing brand and position within the marketplace. • Directed all eCommerce marketing initiatives, including the drafting, vetting, and monitoring affiliate partnership programs that solidified brand consistency. • Promoted an inspirational and conceptual development environment across the Marketing Communication team that was key to the design of innovative, omni-channel… Show more • Headed the implementation and ongoing assessment of the success of marketing and communications aimed at enhancing brand and position within the marketplace. • Directed all eCommerce marketing initiatives, including the drafting, vetting, and monitoring affiliate partnership programs that solidified brand consistency. • Promoted an inspirational and conceptual development environment across the Marketing Communication team that was key to the design of innovative, omni-channel campaigns.• Expanded social media presence, driving strategies that extended reach and content that aligned target audience.• Built brand direction decks and led innovative presentations for domestic and global partners bi-annually.• Brand spokesperson for media inquiries and interview requests, both on and off camera.• Owned all internal communication plans, driving awareness, understanding, belief, and behaviors that met priorities.• Built products in neutral gray to color up in post-production, eliminating rainbow sample line builds and photography, generating a $150K annual savings.• Enabled the publishing of products in catalog on all platforms, outpacing competition to marketing and boosting Q1 sales by 30%. Show less

• Delivered the tactical direction for global marketing initiatives and campaigns, including oversight of the management, implementation, and coordination of marketing communication vehicles. .• Nurtured a collaborative work environment, actively identifying and elevating issues and opportunities that enabled the efficient delivery of innovative marketing plans.• Guided the marketing team through the conceptual planning and execution of omni-channel, social, in-store, web, print, email,… Show more • Delivered the tactical direction for global marketing initiatives and campaigns, including oversight of the management, implementation, and coordination of marketing communication vehicles. .• Nurtured a collaborative work environment, actively identifying and elevating issues and opportunities that enabled the efficient delivery of innovative marketing plans.• Guided the marketing team through the conceptual planning and execution of omni-channel, social, in-store, web, print, email, PR and OOH campaigns gained toward maximum reach.• Directed all trade show activities, contracts, footprint, placement, design, and build; Directed all event executions, promotional materials, and merchandise. Show less

• Developed a scalable creative function serving marketing and product communication across all categories and platforms domestically and internationally. • Delivered engaging, direct marketing copy that drives consumers to buy our client's products and enables superior online user experience and SEO efficacy.• Led the Creative Services Department in meeting all project requirements on time and within budget.• Authored all brand taglines, campaign headlines, and product series… Show more • Developed a scalable creative function serving marketing and product communication across all categories and platforms domestically and internationally. • Delivered engaging, direct marketing copy that drives consumers to buy our client's products and enables superior online user experience and SEO efficacy.• Led the Creative Services Department in meeting all project requirements on time and within budget.• Authored all brand taglines, campaign headlines, and product series naming conventions.• Steered website design direction and seasonal product and brand campaign launches.• Designed brand ID packages for all region's global stakeholders. Show less