- Full revenue responsibility for a $130M portfolio of 31 assets - including full-service hotels, select-service hotels, campgrounds, restaurants, golf courses and marinas - achieving record growth through strategic brand marketing initiatives. Since joining the company in Q4 2021, our portfolio has achieved record revenue growth, growing 28% over 2021 and 26% over 2019.- Oversaw the planning, development, and execution of all brand marketing initiatives, including advertising, public relations, social media, website, and digital campaigns.- Led digital transformation efforts, enhancing online presence and customer engagement.- Developed pre-opening strategies and marketing plans for key hotel openings and repositionings, launched experiential campaigns, and managed digital marketing, E-Commerce, and online reputation management.

In my role as Senior Business Strategist at MMGY Global, I was dedicated to transforming hospitality brands through meticulously researched insights and strategic planning. My approach combined deep industry research with a nuanced understanding of each client's unique business challenges, target audiences, and cultural trends. This allowed me to develop strategies that not only connected the dots but also drove revenue and built robust, enduring brands. Key Responsibilities:-Strategic Planning: Conducted comprehensive market research to inform strategic planning, ensuring that client brands were well-positioned to thrive in a rapidly changing landscape.- Client Engagement: Worked closely with clients to understand their business challenges, target audiences, and customer journeys, enabling the creation of tailored, impactful strategies.- Integrated Marketing: Developed and executed integrated marketing strategies that included digital and social marketing, CRM, e-commerce, and guest experience initiatives.- Trend Analysis: Monitored and analyzed cultural and industry trends to ensure that client strategies remained relevant and forward-thinking.- Cross-Functional Collaboration: Collaborated with creative, production, and media teams to ensure cohesive and effective campaign execution.Client List: Hospitality: Trump Hotel Collection, The Meritage Collection, Sensei Resort- By Four Seasons, Aimbridge Hospitality, Host Hotels & Resorts, Starwood Hotels & Resorts, Marriott, Palladium Hotels & Resorts, Leading Hotels of the World, Coury Hospitality, Omni Hotels & ResortsTourism: Bermuda Tourism, Visit Rhode Island, Visit Kansas City, Destination DC, Visit Rapid City, Visit West Hollywood, Myrtle Beach, Corpus Christi, Greater VictoriaCruise: Princess Cruises, Windstar Cruises, Oceania CruisesEntertainment/Other: Knott's Berry Farm, KOA Campgrounds

I took a brief travel sabbatical and enjoyed being a tourist with my family. For the bulk of my career I have been trying to find that "silver bullet" on how to target and engage the family traveler. The summer of 2018, I had the chance to take my family on a vacation of epic proportions with the goal of validating many of the travel assumptions I had been preaching to my Clients over the years. During our journey we touched 14 states, traveled close to 12,000 miles (with 2,000 of those by sea and 4,028 of those on the road) and explored some of our nations greatest treasures. I have always prided myself on getting out and observing the consumer in its natural setting so I could better understand their mindset....but this was the ultimate test. Below is a blog detailing out my adventures and findings.https://brianbklein.wixsite.com/thepassenger/single-post/2018/08/20/The-Great-American-Road-Trip

In my role as Group Account Director at MMGY Global, I spearheaded the development and implementation of comprehensive marketing programs for several global hospitality companies. My focus was on building brand equity and driving tangible business results through strategic leadership and cross-functional collaboration.Key Responsibilities:- Strategic Leadership: Led the strategic planning and execution of marketing programs for a diverse portfolio of global hospitality brands, ensuring alignment with business goals and market trends.- Client Management: Acted as the primary point of contact for high-profile clients, fostering strong relationships and ensuring satisfaction with all aspects of service delivery.- Integrated Marketing: Orchestrated cross-discipline efforts, including advertising, social media, public relations, digital/CRM programs, and website development, to create cohesive and impactful marketing strategies.- Team Leadership: Guided and mentored a team of account managers and coordinators, fostering a collaborative and high-performance work environment.- Financial Oversight: Managed P&L for a seven-figure online marketing/media budget, ensuring efficient allocation of resources and maximizing ROI.Clients Included:Trump Hotel Collection, Starwood Hotels & Resorts (Westin, Sheraton, SPGPro Meeting Planner + Travel Agent Rewards Program, Tribute), Autograph Collection, The Leading Hotels of the World, Wyndham Hotel Group, Palladium Hotels and Resorts and various branded and boutique hotels throughout the world.

As Senior Account Director at Hard Rock International, I was at the forefront of propelling and expanding the company's brand and service reputation in the global hotel industry. My role involved driving portfolio diversification, targeted marketing, and strategic joint ventures to enhance the brand's market presence and appeal.Key Responsibilities:- Brand Strategy and Management: Led the development and implementation of comprehensive brand strategies to elevate the Hard Rock Hotel and Hard Rock Casino brands.- Digital and Experiential Marketing: Amplified digital and experiential marketing efforts to increase brand visibility and engagement across multiple platforms.- Loyalty and Engagement Programs: Designed and launched innovative interaction and engagement opportunities, such as the "Sound Of Your Stay" amenity program, supported by high-profile events like SXSW, Lollapalooza, and Coachella.- New Market Expansion: Collaborated with owners and development teams to drive brand growth and secure new licensing agreements, supporting the pre-opening and launch of six new Hard Rock Hotel properties.- Agency Management: Managed advertising, media, and public relations agencies to enhance brand awareness and credibility, supporting both consumer and hotel development efforts.- Loyalty Program Launch: Played a key role in launching the brand’s first unified loyalty program, expanding its reach across 75 countries.

Integral part of the Hyatt Corporate Revenue Team, with full revenue responsibility for a portfolio of 20 four-star resorts representing approximately $900 million in sales.• Drove the integrated marketing strategies for all Hyatt Resorts located throughout North America and The Caribbean. All efforts had a strong focus on demand generation, guest experience and loyalty.• Provided strategic guidance to portfolio of hotels on how to invest their $8 million in coordinated/co-op marketing funds and $12 million in local marketing funds. Duties include business and situation analysis, strategy/creative brief development, budget recommendations, tactic recommendations and development, creative evaluation, commercial production and media planning.• Developed unique positioning for priority hotels in the B2B space. Implemented campaign across all channels including on site, in SEM/SEO, Public Relations and digital campaigns promoting new positioning. • Responsible for maintaining a strong working relationship with on-property senior management and sales personnel, Advertising/PR Agencies, as well as the senior executives at Hyatt Corporate. • Continuous monitoring of competitive activity, syndicated data and internal sales reports to inform business recommendations to individual hotels and outside partners.

·Partnered with Nabisco Client to develop advertising strategies that demonstrated sound and thorough synthesis of knowledge about their product, industry, market, customer, competition and trends; maximized budgets and provided superior communication·Supervised all television and print creative development associated with the Ritz Cracker family of brands, including new products

·Led and managed integrated communications with all other disciplines including direct mail, print advertising, radio, point-of-sale, collateral and employee communications, while maintaining brand integrity across all mediums·Managed day-to-day development of the Hyatt Gold Passport frequent guest program, Hyatt Business Marketing and Hyatt Brand Advertising campaigns. Insured that progressive stages were approved and completed within budget and schedule

·Played an integral part in launching the Samsung Global Brand Campaign in 54 countries, in less then 90 days·Coordinated the adaptation and implementation of the Samsung global advertising campaign throughout the FCB Global Network·Supervised and tracked all billing and accounts receivable inventory totaling $20 million·Analyzed competitive activity and consumer trends on a global level to better understand and market to our key target markets

·Reported to the Director of Market Research while helping to coordinate a nationwide “cans vs. bottles” consumer quantitative research survey. Duties included questionnaire design, data tabulation, analysis and presentation of key findings·Worked to coordinate developmental research on line extensions and new products (e.g., Tequiza)·Provided marketing reports and analysis to Bud Light brand management team·Responsible for familiarizing Market Research Analyst with competitive spending, insight and activity in key domestic markets and opportunities for improvement