Brian Kotin Email & Phone Number

Chicago, Il, Us

- Played a pivotal role in website development for Northwestern University Athletics' Official Team Store, adeptly navigating licensing constraints, while focusing on SEO - Oversaw backend operations for the official merchandise web stores of six universities, utilizing the Lightspeed Analytics E-Commerce Platform ensuring accurate analysis of financial data and pricing of merchandise - Created Excel reports using data visualization tools to present all incoming and outgoing merchandise, offering stakeholders easy and convenient access to inventory insights - Conducted detailed Google keyword research and analyzed campaign performance metrics to optimize marketing spend and maximize ROI - Worked in a collaborative setting, delivering data-driven insights from reports and projects to senior management to inform strategic decisions

Schaumburg, Illinois, United States

- Developed and implemented strategic marketing initiatives to drive exposure and website traffic for showcases and other company events- Streamlined on-site operations and coordination to ensure effective event logistics in a demanding, fast-paced environment- Utilized analytical skills to conduct data collection and analysis in Microsoft Excel, creating valuable insights and actionable recommendations to optimize business strategy- Managed and enhanced social media platforms, including Twitter and Instagram, focusing on amplifying the brand's online presence and engagement levels

Master Of Science - Ms, Business Analytics, 3.92/4.00

The curriculum provided me with a strong foundation in both business acumen and advanced data science skills. Throughout my studies, I.

Economics, 3.73/4.00

Activities and Societies: Delta Tau Delta Fraternity, Illinois Music Business Club

Education record

Graduated with Summa Cum Laude honors.