Brian Lackey Email & Phone Number

New York, Ny, Us

New York, United States

Huntsville, Alabama, United States

Paid Ads job capacity:o Worked with 100+ different companies directly managing campaigns in Google Ads (including YouTube), Bing Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Amazon Adso Directed a paid media team of 6 peopleo Handled client relationships including daily emails, weekly calls, and in-person meetingso Spent millions on D2C & B2C e-commerce campaigns for a wide range of nicheso Spent millions on lead gen and demand gen campaigns for large internationally… Show more Paid Ads job capacity:o Worked with 100+ different companies directly managing campaigns in Google Ads (including YouTube), Bing Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Amazon Adso Directed a paid media team of 6 peopleo Handled client relationships including daily emails, weekly calls, and in-person meetingso Spent millions on D2C & B2C e-commerce campaigns for a wide range of nicheso Spent millions on lead gen and demand gen campaigns for large internationally recognized B2B SaaS companies as well as other high-ticket B2B nicheso Managed effective CRO programs for clients, including A/B testing and landing page development with our designer and programmero Planned and created our internal content marketing strategy that included videos for YouTube, TikTok, Instagram, and Facebook as well as blog posts and an automated newslettero Built own website from scratch and multiple landing pages internally and for clientso Experience with complex reporting and working in CRMs Show less

Huntsville, Alabama, United States

Business Owner/Manager/Entrepreneur job capacity:o Started freelancing from absolute 0 and scaled to 5 full-time employees + contractorso Closed 70+ deals, contracts lasted up to 18 monthso Managed all team members, including creating & implementing promotion & raise roadmapso Created processes and trained employeeso Handled all finances, tracking and categorizing monthly expenses o Partnered with two different vendors for business development on two different… Show more Business Owner/Manager/Entrepreneur job capacity:o Started freelancing from absolute 0 and scaled to 5 full-time employees + contractorso Closed 70+ deals, contracts lasted up to 18 monthso Managed all team members, including creating & implementing promotion & raise roadmapso Created processes and trained employeeso Handled all finances, tracking and categorizing monthly expenses o Partnered with two different vendors for business development on two different platformso Created a network of hundreds of other agency owners, helped create a community mastermind group, and attended a conference in Buenos Aires, Argentinao Learned how to hire (and fire) to scale rapidly, then spun hiring off into its own company which drove revenue, Starlight Recruitingo Planned and put together two all-hands offsites in two different countries in South Americao Company was acquired by a larger ad agency which resulted in an exito Had a great time Show less

Belo Horizonte, Brazil

Responsible for delegating the management of $3,000,000 in yearly ad spend to Paid Ads Specialists. Improved client campaign implementation processes as well as created and maintained paid ads onboarding process.Key Accomplishments:o Technical lead for Crisp paid ads teamo Developed paid media training process o Implemented standard operating procedures to enable rapid scalingo Acted as point of contact for internal and client queries related to paid adso… Show more Responsible for delegating the management of $3,000,000 in yearly ad spend to Paid Ads Specialists. Improved client campaign implementation processes as well as created and maintained paid ads onboarding process.Key Accomplishments:o Technical lead for Crisp paid ads teamo Developed paid media training process o Implemented standard operating procedures to enable rapid scalingo Acted as point of contact for internal and client queries related to paid adso Pioneered remote work at Crisp by working remotely from Latin America and hitting all KPIs Show less

Atlanta, Georgia

Managed $150,000+ in monthly ad spend for multichannel client marketing campaigns. Continuously improved performance of each client's campaign as well as the overall performance of different paid ads product offerings.Key Accomplishments:o Built out outsourcer infrastructure from scratch into a major part of paid ads campaign implementationo Completely automated reporting and ad spend management (Google Sheets, Zapier, Adstage)o Trained team members from various… Show more Managed $150,000+ in monthly ad spend for multichannel client marketing campaigns. Continuously improved performance of each client's campaign as well as the overall performance of different paid ads product offerings.Key Accomplishments:o Built out outsourcer infrastructure from scratch into a major part of paid ads campaign implementationo Completely automated reporting and ad spend management (Google Sheets, Zapier, Adstage)o Trained team members from various departments on various aspects of paid adso Interfaced with the sales team in order to streamline marketing/sales operationso Took part in interviews and reviewed candidates as part of the hiring process Show less

Atlanta, Georgia

Assisted in developing internal B2B advertising strategy in terms of paid ads and email marketing as well as managed B2C ad accounts for roughly 30 clients on a variety of platforms. Managed monthly ad spend budget of $50,000.Key Accomplishments:o Developed paid ads strategy and executed campaigns (Facebook Ads, Google Ads, LinkedIn Ads, Amazon Ads, Bing Ads, Waze Ads, Adroll)o Developed email marketing strategy and scheduled strategic email campaigns (MailChimp, Hubspot… Show more Assisted in developing internal B2B advertising strategy in terms of paid ads and email marketing as well as managed B2C ad accounts for roughly 30 clients on a variety of platforms. Managed monthly ad spend budget of $50,000.Key Accomplishments:o Developed paid ads strategy and executed campaigns (Facebook Ads, Google Ads, LinkedIn Ads, Amazon Ads, Bing Ads, Waze Ads, Adroll)o Developed email marketing strategy and scheduled strategic email campaigns (MailChimp, Hubspot, GMASS)o Cross-network reporting and attribution set up and analysis (Google Tag Manager, Google Analytics, Swydo, AdStage)o Extensive A/B split testing and campaign optimization Show less

Medellín, Colombia / Florianópolis, Brazil

Established online education company to deliver comprehensive foreign language instruction to students in multiple countries. Hired employee to teach classes in order to focus on technical aspects such as more advanced marketing and streamlining business processes.Key Accomplishments:o Created all course content for multilingual language instruction course from scratch (150+ lessons)o Hired, trained and managed an employeeo Managed inbound marketing, email marketing… Show more Established online education company to deliver comprehensive foreign language instruction to students in multiple countries. Hired employee to teach classes in order to focus on technical aspects such as more advanced marketing and streamlining business processes.Key Accomplishments:o Created all course content for multilingual language instruction course from scratch (150+ lessons)o Hired, trained and managed an employeeo Managed inbound marketing, email marketing (ActiveCampaign, MailChimp) and paid media campaigns (Google Ads and Facebook Ads)o Created and maintained multiple websites (Wordpress, HTML, CSS)o Implemented best practices for SEO and created blog content (GTMetrix, Yoast SEO)o Created all graphics for website, social media and ad campaigns: (Canva, Sketch)o Implemented marketing automating for higher efficiency (Hootsuite, Zapier, Google Sheets)o Drove strong organic following and high engagement rate on social media (Instagram, Twitter, Facebook)o Conducted competitive analyses and developed reactive strategies (SEMrush)o Developed short as well as long term marketing and general business plans Show less

Huntsville, Alabama

Two Summer Intern Assignments - Team member on a multi-million dollar development project utilizing GeoMedia to improve maps for a large defense aerospace client. Also worked on map updates for the governments of various Alabama counties.