Integrated marketing is about developing and managing communication campaigns that integrate advertising, public relations, sales promotion, digital and social marketing disciplines to deliver consistent messages across all media. Responsible for the company’s marketing and communications strategies, as well as overall branding and image. Identifies and evaluates new digital technologies and uses web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and search advertising. Leading a team of specialist in the fields of acquisition and editorial skill sets and providing them with clear directives in line with company’s core direction.Was heavily involved and instumental in setting-up the company's E-Commerce division.

To spearhead the business development of Switzerland's prestige iconic brand, Victorinox in the Singapore territory. Overall incharge of managing the brand's sales and development aspect.

Handling the diverse world of both digital sales and online marketing. Responsible for the conceptualization of brand developments, strategic brand building activities and creative directions.

Brand licensing for key international brands in South East Asia.

Head of Regional Sales.

In-charge of Singapore's operation of 8 chain-stores.

Buyer for Toys Department.Retail Manager of Branded Boutiques. In-charge of 22 luxury brands, including Hermes, Bottega Venetta, Bulgari, Gucci, Tod's, Cartier and others.

Responsible for the sales operation of 8 retail chain-stores and the local market operations, which includes training, marketing, sales and P&L.