Brian Lee Email & Phone Number

Seoul, South Korea

▪ Responsible for whole business objectives, including sales revenue, profit, pipeline and distribution channel establishment▪ Responsible for organization including restructuring, talent acquisition and people development▪ Responsible for resource allocation according to strategy and priority for a new start-up▪ Communicated and collaborated with manufacturers such as BectonDickinson Korea, Abbott, Roche Dx and Siemens as business partners for strategic alignment▪ Negotiated… Show more ▪ Responsible for whole business objectives, including sales revenue, profit, pipeline and distribution channel establishment▪ Responsible for organization including restructuring, talent acquisition and people development▪ Responsible for resource allocation according to strategy and priority for a new start-up▪ Communicated and collaborated with manufacturers such as BectonDickinson Korea, Abbott, Roche Dx and Siemens as business partners for strategic alignment▪ Negotiated and developed potential pipeline and distribution channel for both of current and future business▪ Managed the implementation and monitoring of the business plan with integrated marketing communication▪ Took responsibilities in customer relationships especially with Key Opinion Leaders in university hospitals and societiesAchievements▪ Restructured existing sales organization for effectiveness, and organized each function almost from scratch SCM, Finance and Service for newly started company (since 2017)▪ Acquired new contract with Siemens in 2019, and especially an exclusive one with Roche Dx in 2020 through negotiation and competitive presentation (beginning from July, 2020)▪ Managed whole contract process with Roche Dx, take-over existing business and negotiation with university hospitals and general hospitals in Seoul-Metropolitan area▪ Recorded 36% growth and 40% over-achievement in 2020 with successful business acquisition from right pipeline strategy, marketing strategy and execution whilst defending existing business volume under negative surroundings due to sharp MIP cut down in mid of 2019 and COVID-19 pandemic situation▪ Successful new product line launch for BD MAX® PCR dx, with 12 GH accounts installation within 12 months (2019, July ~ 2020, June) before global supply issue due to COVID-19▪ Succeeded in MIP adjustment from HIRA (Health Insurance Review and Assessment Service) in 2020 with excellent collaboration working with BectonDickinson marketing and RA team Show less

Gangnam-Gu, Seoul, Korea

Responsibilities▪ Implemented and monitored the whole of marketing plan, including planning, budgeting and sales revenue▪ Collected market intelligence to provide direction for local product pipeline and integrated marketing communication, including sales activities▪ Aligned local marketing strategy to that of global according to regular communication, and organizing taskforce for special launch of strategic products▪ Assessed and adjusted the marketing plan to increase customer… Show more Responsibilities▪ Implemented and monitored the whole of marketing plan, including planning, budgeting and sales revenue▪ Collected market intelligence to provide direction for local product pipeline and integrated marketing communication, including sales activities▪ Aligned local marketing strategy to that of global according to regular communication, and organizing taskforce for special launch of strategic products▪ Assessed and adjusted the marketing plan to increase customer satisfaction and business performance▪ Managed KOLs as the main contact point for strategic communication and direction▪ Communicated and negotiated with new exclusive distributors for successful business acquisitionAchievements▪ Achieved up to 46% of CAGR in main shoulder repair business as the strategic target for the third consecutive year (2011~2013)▪ Exceeded company aspiration goal of BU by more than 3%p, accelerating company growth for the third consecutive year (2011~2013)▪ Continued high growth of double digit through successful acquisition of ArthroCare business collaborating with regional, global team and new exclusive local distributors, such as JunYoung Medical and KwangWoo Medics▪ Led business growth through major changes in business strategy by redefining market territory and competition▪ Led GYN TRUCLEAR Hyeseroscope registration in Korea▪ Established MedEd program combined with local and international surgeon training through the collaboration with regional, global MedEd team and KOL doctors▪ Rationalized product supply system through the assessment of forecast system Show less

Jongro-Gu, Seoul, Korea

Responsibilities▪ Executed market research, and setup STP strategy▪ Analyzed internal/external market data for the effectiveness of product strategy execution through the collaboration with various functions as well as opinion leaders▪ Developed & executed strategic plan through collaboration with Sales and functional team▪ Setup SOPs of global standard for new product launch, product safety, and KFTC code application with the support of BU and functional teams, including Sales,… Show more Responsibilities▪ Executed market research, and setup STP strategy▪ Analyzed internal/external market data for the effectiveness of product strategy execution through the collaboration with various functions as well as opinion leaders▪ Developed & executed strategic plan through collaboration with Sales and functional team▪ Setup SOPs of global standard for new product launch, product safety, and KFTC code application with the support of BU and functional teams, including Sales, RA, QA, Legal and Technical teamsAchievements▪ Achieved 1% of positive market share gain as a market leader in shrinking market▪ Executed market research to develop effective marketing strategy▪ Developed positioning plan through segmentation and targeting of acquired market understanding▪ Participated in organizing an international congress in Korea as the owner of world-wide Baxter team Show less

Responsibilities▪ Managed distributional channels effectively and cooperated with them for sales opportunity development▪ Developed & executed strategic plan through close collaboration with distributional channels and functional teams▪ Developed market opportunity through collecting and analyzing of market information▪ Managed product life cycle according to the strategic plan▪ Trained sales force for sales support and effectivenessAchievements▪ Recovered sales… Show more Responsibilities▪ Managed distributional channels effectively and cooperated with them for sales opportunity development▪ Developed & executed strategic plan through close collaboration with distributional channels and functional teams▪ Developed market opportunity through collecting and analyzing of market information▪ Managed product life cycle according to the strategic plan▪ Trained sales force for sales support and effectivenessAchievements▪ Recovered sales shortfall derived from the deficiency of global production facility by 25%p through outsourcing contracts▪ Achieved 80% of FY target in 2008 under great disadvantage of 50% of product line supply issue▪ Exceeded Extremities business target by 60% by introducing new products in time Show less

Seoul

Responsibilities▪ Managed existing customers and developed new market opportunity▪ Searched for new possibilities for new product lines and launched them in major accounts▪ Price increase to improve financial index through differentiating advanced brand▪ Participated in a TF team for successful holding of new product seminars with Marketing teamAchievements▪ Exceeded personal targets by 10% in FY’06 and 12% in FY’07 respectively▪ Improved gross profit by more… Show more Responsibilities▪ Managed existing customers and developed new market opportunity▪ Searched for new possibilities for new product lines and launched them in major accounts▪ Price increase to improve financial index through differentiating advanced brand▪ Participated in a TF team for successful holding of new product seminars with Marketing teamAchievements▪ Exceeded personal targets by 10% in FY’06 and 12% in FY’07 respectively▪ Improved gross profit by more than 10% through successful price contract renewal▪ Reach out customer base to nurses in various functions of hospital Show less

Yongin, Gyeonggi-Do, Korea

Responsibilities▪ Implemented and monitored the whole of marketing plan, including planning, budgeting and sales▪ Assessed and adjusted the marketing plan to increase customer satisfaction and sales performance▪ Implemented the product package improvement for customer satisfaction and cost saving by 3%▪ Conducted seminars for KOLs and clinicians as a technical speaker to increase brand awareness and educations for sales Reps to increase productivity▪ Arranged and implemented… Show more Responsibilities▪ Implemented and monitored the whole of marketing plan, including planning, budgeting and sales▪ Assessed and adjusted the marketing plan to increase customer satisfaction and sales performance▪ Implemented the product package improvement for customer satisfaction and cost saving by 3%▪ Conducted seminars for KOLs and clinicians as a technical speaker to increase brand awareness and educations for sales Reps to increase productivity▪ Arranged and implemented regional symposia for the PR of new products branding through the collaboration with sales team (over 20 times in main cities, for 2 years)Achievements▪ Exceeded target revenue by 14% in FY’04 and 5% in FY’05▪ Successful introductions of new products by 2 times by leading new products launch▪ Participated in a TF team to get a successful MIP approval of a new product from the authorities and contributed to a huge increase of the profit up to 50% Show less

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, English Language And Literature/Letters