Brian Linklater Email & Phone Number

Denver, Colorado, Us

Denver, Colorado, Us

Led 2 product managers and 3 development teams for AdAction’s Offerwall product AdGem. Aligned business stakeholders around dedicated product roadmaps by creating prioritization frameworks and implementing standardized product management practices for discovery, requirements, development, and go-to-market communications.• Shipped new Offerwall re-design increasing player retention and engagement.• Decreased chargeback rates across Q1-Q3 2023 with successful product initiative combating mobile fraud.• Implemented successful 3 team split across AdGem product and development teams resulting in dedicated PM ownership and CI/CD development delivery.• Managed and empowered 2 junior product managers to own respective products, roadmaps, and development teams.Launched Products:• Service Hub - new product enhancing the player support experience and team operations enabling AdAction to take ownership over player support technology.

Chicago, Illinois, Us

Owned large-scale, complex software delivery, product operations, and go-to-market strategy for Spark Equation's SaaS client base - Retail Operations & E-Learning, Advertising, HR/Payroll, and Appian's Low-code, no-code software system.• Implemented product-driven growth initiatives for clients by identifying market opportunities and evaluation of project economics through agile planning, budgeting, software development, and support.• Responsible for client product deliverables - market research, user research, budget planning, roadmaps, sprint schedules, and stakeholder presentations to clients, customers, and executive leadership.• Appian Associate Developer CertifiedLaunched Products:• Retail Task Manager• AI/ML Ad Trend Analysis

Plano, Tx, Us

Leader for product and go-to-market business strategies for Active Network’s Collegiate Athletics SaaS business - JumpForward. Responsible for leading and managing global business team across product, engineering, account management, research & design, customer support, and sales departments.• Led and managed global R&D team of 20 employees – 13 engineers, 3 QA engineers, 2 product managers, and 2 designers across Chicago, Dallas, and two offices in China.• Managed all business and technology partnerships for collegiate athletics market creating an ecosystem of trusted partners, services and integrations for universities.• Established new R&D practices, improving team productivity and product quality across UX/visual design, agile development, bug triaging and customer support.Launched Products:• Student-Athlete App (SA App) on iOS/Android used by over 100K collegiate student-athletes.• JF Messenger App across web, iOS, and Android centralizing athletic department communications and creating real-time engagement across student-athletes, coaches and administrators.

Plano, Tx, Us

Successfully led company integration for JumpForward Product, Engineering, QA, and Customer Support Teams into Active Network’s cross-functional business matrix.• Owned product vision and strategy for Active Network’s newly acquired JumpForward collegiate athletics SaaS business.• Successfully integrated the JumpForward product and development operations into Active Network’s SDLC in one quarter.Launched Products:• Unified Athletics App on iOS for athletic administrators growing mobile adoption and increasing DAU by 3K and MAU by 8K.• NCAA Time Demands Calendar on web, iOS, & Android to meet newly created NCAA Student-Athlete Time Demands Legislation in under 6 months for over 300 athletic departments.

Led all product, development, and customer support strategies for the JumpForward (JF) product suite, contributing to 700% business growth over 3 years and landing on the INC 5,000 Fastest Growing Companies List in back-to-back years. JumpForward (JF) provides SaaS to over 350 collegiate athletics departments, streamlining operations across NCAA compliance, recruiting, financial aid, academic eligibility, equipment, ticketing and business departments. Acquired by Active Network in July 2016. • Led a product & technology team of 10. Revamped product & engineering processes by implementing agile methodologies, design & requirement standards.• Led each product from inception to release through research, wire-framing, design iterations, written requirements, front end QA, documentation and finally the training of sales support teams.• Managed and led quarterly roundtable of major Division I universities to incite feedback, discuss future products & ideas and shape the product roadmap to align with meeting their institutional goals.• Key stakeholder in driving full company rebranding initiative around company vision & product positioning within the market.Products Created & Launched:• The Compliance Toolbox - used by over 350 college athletic departments to maintain and monitor NCAA compliance generating $5M in annual recurring revenue.• JF Camps - processed over $10M camper registrations in four years and disrupting the camp software market leading to JumpForward acquisition by Active Network in 2016.• 4.0 Recruiting Solution - used by over 15,000 coaches as the hub for all recruiting and NCAA compliance operations.• Digital Forms & Workflow System - owned development and integration across all athletic department clients resulting in over 5 million submitted forms annually.• Complimentary Tickets System - used by over 250 college athletic departments fully digitizing the management guest registration, compliance review and ticketing for athletic events.

Burlington, Vermont, Us

Research assistant to Economics Department Chair Elaine McCrate from 2007-2009.

New York, Ny, Us

As a Manager Research Analyst, my role involved supporting consultants in conducting comprehensive market and portfolio research. I played a pivotal role in evaluating Investment Managers, aiming to pinpoint managers and strategies that could effectively contribute value to Mercer's client portfolios.