Brian Lu Email & Phone Number

Messenger/Instagram, Co-ExperiencesProduct:* Watch Together: https://www.theverge.com/2020/9/14/21433086/facebook-messenger-watch-together-video-messaging* Screen Sharing: https://www.theverge.com/2020/7/17/21328179/facebook-messenger-screen-sharing-android-ios-web-how-to* AR Games.

Seattle, WA, US

Worked as a Business Analytics Manager in a 600+ employee Finance organization and provided data/modeling insights to leadership.-Developed Tokenization Tools to automatically match check payments to Expedia Accounts Payable.-Developed hotel segmentation tool to identify internally homogeneous customer segments and create related personas.-Design.

Maidenhead, Berkshire, GB

• Utilized machine learning and regular expression based approach to filter potential social media ads and spam.
• Developed topic modeling tools for social media conversations by using Machine Learning and Natural Language Processing technique, this tool helped clients to uncover the hidden topics among large collection of.
• Applied Naive Bayes Classifier with Text Features to develop Text Relevancy model, specifically targetting on Social Media conversations.
• Developed advanced social media analytical tool (Customer Commitment Framework) which converted social conversations into measurable customer and product behavior score, obtained patent for the tool as a senior.

Bellevue, WA, US

Developed an uplift model targeting churn rate which helps to predict changes in subscriber behavior which directly results from a marketing treatment.