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Brian Lund personal email
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As a Marketing Manager at Visby Medical, I am passionate about bringing innovative and accessible diagnostic solutions to the market. I have over 20 years of experience in the diagnostics industry, with a focus on point-of-care products.I have successfully launched multiple products from strategic vision to tactical implementation, delivering award-winning results and competitive positioning. I have also developed strong relationships with key opinion leaders, customers, and cross-functional teams, leveraging my skills in data analysis, process improvement, and market research. I hold an MBA degree and a specialty in leadership, brand management, and creative problem-solving. My goal is to empower Visby Medical to achieve its mission of transforming healthcare through rapid and accurate testing.
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Marketing ManagerVisby Medical May 2022 - Jun 2024San Jose, California, UsAs the Marketing Manager at Visby Medical, I spearhead the entire lifecycle of our groundbreaking Respiratory Health Tests. My comprehensive strategy and dynamic leadership were pivotal in the successful launch of the product in the U.S. market, leading to an impressive double-digit revenue growth. I expertly craft and manage a variety of marketing collateral, and my innovative digital campaigns are augmented by my savvy in SEO and content management. Additionally, I fortify distributor relationships, ensuring a robust market presence and sustaining our trajectory of growth and market influence. -
Franchise Lead - Point Of Care ImmunoassaySiemens Healthineers Jan 2020 - May 2022Forchheim, DeIn my role as Franchise Lead in the Critical Care business unit at Siemens Healthineers, I managed the product line for the Atellica VTLi patient-side immunoassay analyzer with a strategic and focused approach. I championed the successful launch of the Atellica VTLi's inaugural assay—an 8-minute, point-of-care, high-sensitivity cardiac Troponin I test that sets a new industry standard with its evidence-based accuracy and user-friendly fingerstick specimen collection. -
Strategic MarketingSphingotec Nov 2018 - Jan 2020Hennigsdorf, Brandenburg, De -
Marketing Director, North AmericaQuidel Oct 2017 - Oct 2018San Diego, Ca, Us -
Marketing Director, North AmericaAlere Inc. Apr 2016 - Oct 2017North Chicago, Illinois, UsResponsible for the development and execution of strategic marketing programs supporting Alere Triage product line across market segments in the United States, including but not limited to: health system, hospital, physician office, urgent care, public health and health promotion. -
Global Product DirectorAlere Inc. Jul 2014 - Apr 2016North Chicago, Illinois, UsResponsible for the management of current product portfolio and development and execution of global strategies supporting the Alere Triage® product line. This includes managing a team of Product Managers. It also includes working with regional sales, marketing and support to ensure revenue and customer satisfaction goals are met.
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Technical Product DirectorAlere Inc. Jul 2013 - Jul 2014North Chicago, Illinois, UsResponsible for the management of current product portfolio and development and execution of technical strategies supporting the Alere Triage® product line. This includes managing the products throughout the lifecycle, gathering and prioritizing product and customer requirements, defining the product positioning, and working closely with cross-functional teams to deliver high quality products.
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Technical ConsultantAlere Inc. Jul 2008 - Jul 2013North Chicago, Illinois, UsDeliver on-site technical support for targeted accounts, which includes supporting the implementation of Triage and EPOC products and offering technical consulting services in efforts to maximize value to Alere customers
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Laboratory ManagerWheaton Franciscan Healthcare Jul 2001 - Jul 2008Glendale, Wisconsin, Us -
Laboratory SupervisorColumbia St. Mary'S Nov 2000 - Jun 2001Milwaukee, Wi, Us -
Medical TechnologistVa Medical Center Jun 1996 - Nov 2000
Brian Lund Skills
Brian Lund Education Details
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Northwestern UniversityCommunications Systems Strategy And Management -
Marquette UniversityBusiness Adminstration
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Marquette UniversityClinical Laboratory Science/Medical Technology/Technologist
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Marquette UniversityClinical Laboratory Science
Frequently Asked Questions about Brian Lund
What is Brian Lund's role at the current company?
Brian Lund's current role is Marketing Manager | Product Launch, Revenue Growth, Distributor Relationships.
What is Brian Lund's email address?
Brian Lund's email address is bl****@****ing.com
What is Brian Lund's direct phone number?
Brian Lund's direct phone number is +141485*****
What schools did Brian Lund attend?
Brian Lund attended Northwestern University, Marquette University, Marquette University, Marquette University.
What are some of Brian Lund's interests?
Brian Lund has interest in Science And Technology, Children, Arts And Culture, Health.
What skills is Brian Lund known for?
Brian Lund has skills like Medical Devices, Healthcare, Hospitals, Hardware Diagnostics, Biotechnology, Capital Equipment, Healthcare Information Technology, Healthcare Management, Process Improvement, Infectious Diseases, Clinical Research, Laboratory Medicine.
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